Journal articles: 'Culture, social group, gothic subculture' – Grafiati (2024)

Abstract:

Relevance. The study of the specific organizational culture peculiarities within group entities conducting criminal economic activities is significant for understanding the essence of such organizations, socio-psychological mechanisms of their potential influence on society. So far, the criminal subculture has not been considered from the point of view of postmodernism methodology, the influence of the role of organizational culture on its development. Purpose. Develop the theoretical foundations of the study of criminal subculture that are adequate for modern society. Method. Theoretical analysis of the criminal subculture from the point of view of the methodology of postmodernism. Results. The article provides an analysis of the peculiarities of the nature of modern culture in the conditions of the postmodern and information society, the relationship of the criminal subculture with the culture of society and the social processes taking place in it, the specifics of changes and the cultural transformation of the criminal subculture in a multicultural society (dissemination and introduction into society, modification, acquisition of new forms). Conclusions. Reliance on the methodology of postmodernism gives a deeper understanding of the cultural transformation specifics in the modern criminal subculture. The introduction of criminal subculture into the structure of society is due to the use of objective elements of organizational culture (image, externally acceptable, socialized forms of employee behavior, external compliance with the requirements of conventionality) and concealment of subjective elements of organizational culture (values of the criminal world).

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This article reviews what we have learned about social structure and homicide during the last 30 years, paying close attention to empirical tests of subculture, strain (both absolute and relative deprivation), and social disorganization theories. First, this review reveals that researchers have difficulty operationalizing culture in terms of values and instead often rely on regional location or group membership as a proxy for subculture. Though the findings relating subculture to homicide are inconsistent, however, culture should not be ignored. Second, the positive relationship between poverty and the spatial distribution of homicide rates is the most consistent finding in this literature, while empirical evidence of the effects of inequality on homicide is neither as strong nor as consistent. Finally, social disorganization is more consistent in explaining the variation of homicide rates than the subcultural and relative deprivation models, with elements of disorganization such as city size, family disruption, and heterogeneity all showing relatively consistent effects.

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The article contains the experience of socio-philosophical analysis of the prison subculture phenomenon. The relevance of this study is due to the transformation of the basic culture of society traditional values under the influence of the criminal subculture, the development of its new socio-cultural spaces, observed in recent decades. The aim of the work is to analyze the evolution of the prison subculture from the perspective of its interaction with the culture of society in the context of the dialectical triad «thesis-antithesis-synthesis». The definition and the main characteristic features of the prison subculture are given. The main stages of its evolution are considered in the context of interaction with the basic culture of Russian society. It is shown that the main factors influencing the metamorphosis of the prison subculture are: the high number of convicts, the presence of passionarity in the Soviet penitentiary system, the detachment system of containing convicts, the unsuccessful results of the experiment carried out in the 60s of the twentieth century to reform the penal system, negative consequences economic and social reforms of the 90s. It is noted that as a result of long-term cultural genesis, the prison subculture has the following characteristics : 1) a rigid hierarchy of the social structure of the prison community with the existence of strata of «outcasts» 2) the presence of a developed system of prison mythology, customs, symbols and taboos 3) the presence of a «control center» as the group «Thieves in law», as well as channels of information transmission 4) high adaptability of the penitentiary subculture to external conditions 5) the presence of a catchy and attractive «thieves ‘ro¬mance» and «thieves’ ideology» 6) the ability of the prison subculture to reproduce itself 7) a high degree of cohesion of prison carriers subcultures 8) the spread of the norms of the prison subculture to the majority of the population of correctional institutions. In the development of the prison subculture, the authors have identified two cycles («big» and «small»). The «big cycle» describes the global relationship between the prison subculture and the basic culture of Russian society, «small» – the interaction of collectives of convicts and staff of correctional institutions influenced by the prison subculture. In both cycles, three stages of development are distinguished, characteristic of the dialec¬tical triad. The practical significance of the work lies in comprehending the ongoing changes with the subsequent adoption of managerial decisions aimed at leveling the spread of the norms of the prison subculture in society.

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The resurgence and visibility of homelessness since the 1980s have become significant social and political issues, widely debated in academic circles and in the popular press. The composition of the homeless population has changed markedly in this period, and now includes more women and children, and more of the deinstitutionalised mentally ill. The lives of street kids in the city of Newcastle, Australia show patterns of structured behaviour and territorial and social organisation. They have a distinctive group identity and moral order. Their subculture is complex with strains of nonpatriarchal and patriarchal relations combined with little tolerance of forms of difference. The moral code of the youth subculture may be a form of resistance to their histories of abuse but is also conservative in reproducing aspects of the culture that they resist. The social networks generated on the street provide a self-maintaining force which contributes to a culture of chronic homelessness.

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This article consists of textual analysis of a highly successful television series, Inspector Morse, combined with qualitative audience study. The study of Morse and the fan culture surrounding it is presented in the context of a discussion of recent feminist work on the texts and audiences of popular culture. The textual analysis focuses on those elements of the programmes which contribute to its success as ‘quality’ television, and particularly on Morse as an example of the role played by nostalgic representations of Englishness in ‘quality’ media texts of the 1980s. The article goes on to discuss whether the presence of such representations in these programmes leads inevitably to a convergence of ‘quality’ and conservative ideology. The discussion of the ideological subtexts of the programmes then focuses on the area of gender representation, and on the extent to which feminist influences are discernible in this example of quality popular culture, particularly in its representations of masculinity. The second part of the article presents an analysis of a discussion group involving fans of the series, which was organized as part of a larger qualitative study of the fan culture surrounding the programmes. There is a detailed discussion of the impact of the social dynamics of the group on their readings of Morse. The analysis also focuses on the ways in which the discourses identified in the textual analysis, such as gender representation, quality and Englishness, are mobilized in talk about the programmes. Finally, the nature of the group made it possible to discuss the construction of a feminist subcultural identity in talk about a mainstream media text, and to identify irony and critical distance as key components of that identity, particularly in the discussion of the pleasures offered by the romance narratives of the programmes.

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Introduction: we study the negative impact of the prison subculture on the personality of a correctional officer. Amid the social crisis caused by the collapse of the USSR the prison subculture started to penetrate into popular culture. This was reflected in the widespread use of prison slang, increased interest in the way of “thieves’ life”, and the popularization and romanticization of crime bosses. Behind all this was the devaluation of the norms of law and the state, and the distortion of the status of the penal system officer. Aim: on the basis of generalization of modern experience in studying the impact of the prison subculture, we describe main directions aimed at preventing the destructive impact of the prison subculture on the personality of young correctional staff. The article deals with the issue of modern dissemination of the prison subculture among young people via the mass media, the Internet and oral transmission of information. Methods: we use empirical data collection methods (questionnaires, conversations, interviews), and methods of statistical analysis and system analysis of the data collected. Results: the findings of our research show that the prison subculture infects not only disadvantaged teenagers, but also young people from a socially favorable environment, who then enter departmental universities and serve in correctional institutions. Infection is assessed by the degree of internal involvement of a young person in the prison subculture. In the lightest form of this infection, they simply are well informed about what it is, know the meaning of prison slang expressions, understand the logic of the functioning of groups of inmates, and are favorably disposed toward these phenomena. When the infection is more complex, future and young correctional officers not only demonstrate awareness and tolerance, but also consider the prison subculture necessary and useful; they do not condemn colleagues who use it in solving official tasks and are themselves ready, if necessary, to act in this way. Discussion: general awareness of the specifics of the prison subculture is necessary for the penal system officer, but it should remain a professional knowledge that helps to assess social relations in the group and the operational situation in the correctional institution adequately. At the same time, the prison subculture should receive an objective assessment as an anti-humanistic and anti-legal phenomenon. Therefore, there is a need for systematic and targeted work to prevent the spread and deforming effects of the prison subculture among cadets of departmental universities and young correctional officers. Keywords: Subculture; prison subculture; inmates; correctional institutions; cadets; correctional officers; prevention of professional deformation; correction of the personality of a penal officer

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Purpose – One of the most powerful and organizing methods in the world today revolves around the activities that individuals participate in and the subsequent interpersonal relationships that give people meaning in life. The paper aims to discuss these issues. Design/methodology/approach – Today's society longs to add meaning and identity to their lives in a variety of ways. A sense of belonging, or a sense of community, has proven very impactful on the lives of many and creates certain changes to an individual's mindset that relate to the specific subsets of culture and consumption to which they identify with. Findings – The authors find that Harley Davidson has a strong following in the USA and suggest that it might also have one in China. Originality/value – In this paper, the authors attempt to define and better categorize a subset of the Harley Davidson following, while studying the habits, relationships, and reasoning behind both the new motorcycle owners, and the veterans of the Harley Davidson way of life. The authors will also attempt to analyze the role relationships (spouse, significant other, and friends or relatives) play in the decision to join this niche subculture. Analyzing these potential and newly converted Harley Davidson customers to gain insight and understanding about the deciding social factors at play in choosing this brand over the others is a primary focus. In studying this unique subculture of consumption, the authors hope to better understand the development and rationale of new Harley Davidson riders and to measure certain personal levels of enjoyment on an individual or group setting, and to analyze the impact on ones social image before and after purchase.

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Islami Jamiat Talba has been playing a key role in socializing students across Pakistan. Initially envisioned as (missionary) organization, it however, involved more in campus politics. In the framework of "Group socialization theory" this paper focuses on the systematic training and socialization procedure of IJT affiliated students. It primarily tries to investigate how IJT, as a distinct group, socialize students and make them part of the group? Data was collected through interviews in three different universities in Khyber Pakhtunkhwa. The paper argues that, the social interaction of the students and their acquiring of new values and habits from their friends have enormous impacts on their personalities. The socialized members have uniform politico-social values and understanding of political events and issues. IJT transmit specific political norms and values to the students, helps in the transmission of a particular culture and thus creates a subculture of their own within the university campuses.

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The sub-culture of the Ukrainian Azov region comprises certain subcultures of the corresponding social or demographic group as well as ethno-national entities, which is a peculiar and specific way of differentiating the culture in which, along with the main classical tendency, there are particular ethno-national cultural entities, which in form and in content differ from the leading cultural tradition, being at the same time its direct genetic extension. They are represented not only by their subjective attachments to certain social groups and cultural entities but also due to their birth and residence on a particular territory, their belonging to a certain national or ethnic community, the use of a particular language, adherence to certain traditions, customs, behavioral norms and so on. Thus, the population of the Ukrainian Azov region creates a rather colorful mosaic that is distinguished by certain features. This demonstrates the relevance of the chosen research topic. According to the sociological research conducted by the author, the subculture of the Ukrainian Azov region population has its own peculiarities. As a rule, it is an integrated segment of the titular culture of the Ukrainian society, but it differs significantly from the culture of communities in other regions of Ukraine. The specific way of ethno-national cultures differentiation has revealed itself within the region’s society, influenced the changes within the dominant culture, created a special form of organization of people, defined a set of norms and values, which in one way or another are opposed to the dominant traditional culture being interpreted as “alien, negative, the one which breaks its integrity.” The sub-culture of the Azov region has acquired these characteristics under the influence of many factors, including multiculturalism. It is wrong to state that all the 104 nationalities and ethnic groups inhabiting this territory have a significant impact on the specific character of the subculture because their influences are not identical. The largest ethno-national groups are Ukrainians, Russians, Greeks, Belarussians, Armenians, Jews, Bulgarians, others acount for groups of hundreds, dozens and fewer. The research has also proven that the population of the Azov region has been Russianized, though most of the Ukrainians surveyed consider their culture dominant. It can be said that the region is now experiencing an “ethnic renaissance”. But its manifestation is not clearly demonstrated. The studies show that there is no such thing as a “pure” language or culture in the region today. Here is the blend of the three largest ethnic groups: Russian, Ukrainian and Greek, which created its own specific subculture, resulting in the emergence of the “Azov region type” of society in the territory of the modern Azov region.

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Attending motorcycle rallies is an important component of social life for many touring motorcyclists. The significance of these events transcends the mere recreational experience of riding a motorcycle and spending time with other riders. This project is an examination of brand specific motorcycle rallies as a process and social world that has ritualistic features and activities that serve to bond members of the group, reinforce their identity, and distinguish members of this subculture from other motorcyclists and from the larger social world. Drawing on classical social theory and more contemporary research, a framework is established to discuss the activities and social organization of rallies. Objects from the material culture of those involved are examined as distinguishing components used to establish boundaries and confer membership. An in depth description of rally activities and interactions, enhances the understanding of these events.

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The paper consists of specific results of an empirical study for identifying organizational cultures in different school establishments. The term "culture" is derived from Latin and literally translates to "cultivate the land" or "cultivate". It pertains to fundamental concepts in modern humanities. It has many meanings and is used in a variety of contexts. With their environment, the culture is an interactively connected set of common characteristics that influence the interactions of human groups. Culture is "the collective programming of the mind that distinguishes the members of one group or category of people from another." It resembles a common rules system, values, and norms of a class, a profession, a type of subculture, that acknowledged and adhered to the spirit of tradition, as a general level of social development, such as a sphere and form of activities related to thinking, science, accepted norms of behavior, historical heritage, etc. In today’s society, the term culture is applied at both organizational and managerial levels. When we talk about the culture of an organization, we most often mean the values embodied in it.

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English Title:Crime and socialisation dynamics in sub-cultures: Case of Gypsies in KaramanAbstractIn this study, the relationship between crime and the socialization process in Gypsy subculture is examined. This is is a qualitative study analysing the relationship between crime and the socialization process among Gypsies in different parts of Karaman between the years 2014-2015, especially the “Yeni” neighborhood known as Abdali district. In-depth interviews helped us to group Gypsy families into four different family types. It can be said that during unique socialization process of Gypsy subculture, Gypsy individuals’ attitudes to crime is shaped in the context of its unique dynamics through their families, relatives and friends. Unlike other social groups, the Gypsy subculture allows forming a habitus conducive to be involved in crime. Although they have common social characteristics with Gypsies living in different parts of Turkey, Gypsies in Karaman have a distinctive lifestyle and habitus due to their unique socialization process.Keywords: Gypsy; crime; culture; religion; socialization ÖzetBu çalışmada Çingene alt kültürü içerisindeki toplumsallaşma sürecinin suç ile ilişkisi incelenmektedir. Nitel bir çalışma olarak tasarlanan bu çalışma 2014-2015 yılları arasında Karaman’ın Abdal Mahallesi olarak bilinen Yeni Mahalle başta olmak üzere farklı bölgelerinde yaşayan Çingenelerin toplumsallaşma süreçleri içerisinde suç ile ilişkilerini sosyolojik olarak analiz etmeyi amaçlamaktadır. Bu çalışmada Çingene aileleri karakteristik özelliklerine göre dört farklı aile tipi şeklinde sınıflandırılmıştır. Araştırmada Çingene alt kültürünün kendine özgü toplumsallaşma süreçleri içinde Çingene bireylerin suç ile ilişkilerinin onların aile, akraba ve arkadaş çevresi ile ilişkileri bağlamında kendine özgü dinamikleri içinde şekillendiği görülmektedir. Diğer toplumsal kesimlerden farklı olarak Çingene alt kültürü kendi içinde suçun üretilmesini sağlayan bir habitusun oluşmasına imkan vermektedir. Karaman’daki Çingeneler, Türkiye’nin farklı bölgelerinde yaşayan Çingeneler ile ortak toplumsal özellikler göstermekle birlikte burada geçirilen toplumsallaşma süreçleri içinde kendine özgü bir yaşam tarzı ve habitus üretmektedir.

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The popularity of Korean Pop culture can be used as a reference for adolescents to become a spear of maturity which ends in the formation of a subculture. We will discuss about how young people who gradually follow the development of iKON, a boygroup. They are willing to set aside most of the money they get, in order to fulfill their desire for satisfaction for iKON. iKON is a famous South Korean boy group that is currently very admired. This group has even won many awards and managed to become one of the closing guest stars of the well-known sports festival named ASIAN GAMES 2018 with their song Rhythm Ta and Love Scenario. With this phenomenon, more and more teenagers have decided to become iKONIC, an iKON fan community.This ethnographic and qualitative research will address the symbolic theory of interpretivism by Clifford Geertz which explains that culture is a system of regularity of meanings and symbols. With this meaning, each individual will communicate, establish, and develop knowledge about life as well as addressing life. Like teenagers who are members of the iKONIC community, they learn, receive and share the symbols from iKON. iKONIC will make iKON as a reference in doing everything in their lives. iKONIC is willing to buy many items related to iKON such as albums, merchandise, streaming passes, and even concert tickets that are very expensive. The more they are fond of the presence of iKON, the more they cling to the principles instilled by iKON. Their daily habits in imitating, accessing information continuously, result in their own dependence on them. The occurrence of many processes such as social contact, cultural understanding, the cognition system which became a symbol system, then shared, this is the reason existence of habits that continue to occur to become a culture for the iKONIC. So that a subculture is formed in the midst of a culture that has become widespread and entrenched.

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Acculturation today does not only occur due to direct physical interaction between two different cultural groups, but rather, it is due more to online interaction. Cultural interaction also raises the imitation of the visual aspects of popular commodities, such as films being cultural products. This study aims to explore subcultures and identity communication built and maintained in the weeaboo fandom community outside of Japan. It also analyzes the daily experiences of individuals in interacting within the community and outside of it. This study uses a qualitative phenomenological approach through detailed observation, in-depth interviews, and analysis of community interactions on social media. Because weeaboo’s scope is anime fans in various countries other than Japan, the sources and participants of this study were drawn mainly from Indonesia. The results showed that the weeaboo subculture arose between millennials and generation Z anime lovers. These cohorts began to recognize anime and form communities from childhood with those with the same habits, so similar characters and preferences emerge. Acculturation occurs in contiguity between two primary cultures where a new culture is born. In the context of anime, there is acculturation between Japanese culture (home culture) with the culture of a different country, as anime fans in the community do their routines and habits differently from the anime home country (Japan) in the host country (outside Japan). This study found that the weeaboo subculture of Indonesian Generation Z and Y is shaped by acculturation in intercultural communication such as in language, expressions, fashion, accessories, make-up, hairstyle, cuisine, group attitudes, values, and natural and cultural preferences of Japanese destinations. Based on the findings, further research can continue to analyze other aspects that are affected by the weeaboo community, such as international relations, economic aspects, and the Japanese tourism industry.

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The article presents the conceptual positions of the interdisciplinary field of knowledge “Musical-Psychological Anthropology” as a scientific field that allows comprehending the history of musical art and ethno-cultural variations of musical traditions, historical and modern musical styles as a representation of the experience of developing consciousness and expressing the key experiences of humanity that form the mentality, psychological needs and values of a particular social or ethnic group. The development of the methodology of Music and Psychological Anthropology makes it possible to study such phenomena as: psychological identity of a certain culture or subculture, psychological roots of musical preferences and inclinations, musical style as the presentation of a “modal personality” of a certain social group or subculture, etc. The article contains a description of the procedure and the main results of the study of value orientations of lovers of different musical styles from the perspective of musical and psychological anthropology. The data obtained made it possible to make a generalization that the differentiation of society according to the types of musical preferences manifests deeper psychological complexes of life positions and anthropological images of virtual communities of people with different ideas about the main values of life and the meaning of life. Pedagogical feasibility of developing a university course Music-Psychological Anthropology is due to the search for a new productive synthesis of knowledge, which gives impetus for the development of the professional-personal reflection of future teachers-musicians, the conscious attitude to “their” and “other” as version of life and cultural practices, tolerance to uncertainty and to the dissimilarity of generational self-presentations with a common denominator – the value of the statement of life itself.

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The article is devoted to the problem of personal identification. The interaction of people in modern society is based on the dependence of one person on another and the need of one for another. A person forms his identity under the influence of both norms and values that are common to the culture as a whole and special for the subculture. It is shown that a person can be a subject of social relations only to the extent that his activity merges with the activities of other people who are part of a historical community or a stable association of people. In other words, an individual is a true subject of social relations, the creator of reality and an active principle only because such a subject is the community into which he enters and whose interests are objectively determined by his activity. Thus, identification is not a free, but a socially conditioned choice of belonging to a certain group.

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When Libyan youth took to the streets in a populist uprising in 2011, which became known as the 17 February 2011 revolution, many Libyans thought they were on the verge of removing one of the most vicious dictators of the twentieth century, Muammar Gaddafi, and building a new democratic state. Gaddafi responded forcefully, hoping to eliminate the movement in its infancy. But clashes between Gaddafi’s forces and those who took to streets soon turned into a civil war, during which Libyan society was split into two major groups: one supporting the uprising, the other the regime. In addition to armed conflict, these warring groups regarded each other with contempt, generated slander, and accused each other of betrayal, using words and phrases in a discourse of hate speech. This vocabulary of hate manifested in demonstrations and social media. Eight months later Gaddafi was dead, and the political system he built over four decades collapsed. But the war did not stop: yesterday’s allies became enemies, competing for political and economic gains. The number of contesting groups expanded as different clans, tribes, and cities joined the fray for personal gains. Strategies and techniques first used during the Libyan uprising were applied in the civil war, and are still manifest today. Every militia has a Facebook page, owns a television station, or has access to one. These media have been widely used to spread hate speech and to widen the rift between neighbors, creating refugees and internally displaced people. At least five cities became ghost towns during the uprising. When the concept of subculture first appeared in the sociological literature, it referred to members of a group that behaved according to a set of values and norms that deviated from those of mainstream society. Reviewing the language of militia members and their supporters that is articulated in social media or on television, it becomes obvious that such language has devolved into hate speech, creating social fragmentation among Libyans. This language has created a new set of values and norms in Libya that are different from preexisting mainstream Libyan culture. The new language has created a subculture of hate, which serves to sustain and accelerate continuing divisions within Libya, while further fragmenting the social fabric of the country.

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Abstract This article explicates the sociocultural dynamics in the changing lives of the Vlashika Rom group in the Czech and Slovak Republics and contemplates the prospective development of this Roma subculture. To provide a better insight into the endeavour of the Vlashika Rom to maintain their integrity and into their adaptation strategies, the author outlines the genesis of this subethnic group, pointing out the historical circ*mstances that have formed them in the past. Contrary to former descriptions, the author provides an entirely new concept for dividing the Vlashika Rom into subgroups, identifying three distinct levels that create social boundaries within this community. He describes the way of living of this subgroup in the past as well as the relationships between the Vlashika Rom and the dominant society. Frequently antagonistic, these relationships depend on their way of life, substantially determined by the way they earn their living. The author analyses the inner resources that keep sustaining the contemporary Vlashika Rom culture and, drawing on his own experience and impulses from literature, inquires how long this anachronistic yet at the same time very adaptable culture will be able to resist the assimilation pressures deriving from the very nature of the modern national state.

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This academic work discusses about an activism of the religious movement recently emerging as a response against Liberal Islam in Indonesia. The rise of such movement is interesting to be studied so as to gain deeper understanding on the relationship between expression of religious piety and culture in the context of Indonesia. This article focuses on the case of enforced closure on transgender Islamic school (Pesantren Waria) and rejection of Easter celebration conducted by Religious forum in Yogyakarta. The incompatibility of cultural products and dominant religious (Islamic) values is the major reason underlying the movement’s action, which tends to exert renunciation radically. Furthermore, such act of rejection in some cases resulted deprivation of freedom and rights of individuals in assembling and holding a religious belief based on their faith, even inflicted a violation to certain group of people. The religious movement activism makes the dilemma, on the one side a form of enforcement of the Shari'ah, but on the other side creates anomalies that depriving expression rights.The analysis of the article’s identified problems are explained into three forms of conclusion; First, the phenomenon of religious movement activism is understood as deviant subculture through which they set a standard of conduct derived from their own conception of truth. There is reaction-formation pattern found, where this subculture constitutes values and norms from the key culture. They reject other values and considering their delinquent norms are the correct ones, which subsequently enact those as the standard of behavior. Second, there is construction of collective religious identity integrated with ethnic identity. Third, such religious identity construct is increasingly established as moral legitimacy in existing social order. As consequence, the movement perceives that the society no longer needs a set of values derived from external circ*mstances such as egalitarianism, humanity, gender justice, and others.

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In an era of globalization, rapid development of technology, science, economics and education, people are striving to improve the quality of their lives. This is primarily reflected in their way and style of consumption - consumer behavior. Many factors, characteristics and characteristics affect an individual in how he/she behaves in the selection process, consumption habits, shopping behavior, brands he prefers, and places of sale he visits. The consumer is guided by culture, subculture, belonging to a certain social class, social status, membership in certain groups and collectives, the interests of his family, his personality, psychological factors and more. Consumer decisions are the result of each of these factors, which are divided into economic, social, cultural, personal and psychological. Stereotypes as cultural phenomena and stereotyping as an individual mental process are widely discussed among social psychologists. In recent years, stereotypes and their influence are of great interest to marketers as well, because they have a strong influence on consumer behavior. The article presents the process of formation of consumer stereotypes, which is defined as the formation of generalizations about consumer goods, and the impact of stereotypes on consumer behavior is tangible and diverse. The article states the impact of stereotypes on a particular product within the target group of consumers, whether these stereotypes can be corrected with the help of marketing tools and how long this process can be.

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Purpose – A number of postmodern consumer scholars have their attention on the consumption behaviour of neo-tribes. Changing gender roles and households’ consumption practices have also shaped new sets of cultural manifestations for the clothing consumption milieu. The purpose of this paper is to explore the clothing consumption culture of a neo-tribe, gay professionals within the subculture of gay consumers. Design/methodology/approach – An extended conceptual framework built upon Ajzen and Fishbein’s (1980) theory of “reasoned action” served as the conceptual guideline for this study. Specifically, the attitude-behaviour framework is proposed and employed to better understand the clothing consumption behaviour of a neo-tribe consisting of gay professionals. Personal in-depth interviews were conducted in a metropolitan city as well as two small towns in Canada. Findings – Stereotypical as well as non-stereotypical understandings are offered. The findings from this study portrayed the gay professions of this neo-tribe as rational and practical. Personal psychological factors, social factors and marketplace factors relevant to a neo-tribe of gay professionals are documented and deeper insights are presented. Research limitations/implications – Findings challenge the existing understanding of fashion manifestation for this consumers group. However, this study may be of limited scope. Future studies should further examine the clothing consumption cultural manifestations of other neo-tribes within the gay community. Practical implications – The interviewees consistently demonstrated their positive attitudes towards quality, stylish and conservative clothing. For marketers it is crucial to perceive the gay community as a non-hom*ogeneous market segment. There is a need to understand different consumption practices within this community and to tailor marketing mix elements accordingly. Originality/value – This study has extended the understanding of the neo-tribes of gay consumers. In addition, this study offers the clothing consumption reality of a neo-tribe encompassing gay professionals. This study illuminates their rational and practical clothing consumption cultural manifestations and clothing consumption behaviour. These insights further enrich the general understandings that exist in the area of consumer research.

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Purpose The purpose of this paper is to explore, find and formulate a mechanism and strategy in social process in Dayah, which can be developed to be a model of new social process applied in public school. Design/methodology/approach The main objective of this research was to examine the strategy and mechanism of social reproduction in Dayah. The strategy and mechanism of social reproduction in public schools were also observed for comparison. The public schools were high school or vocational high school equivalent to the class in Dayah Mudi Mesra. The selected high schools as the object of comparison were SMAN 1 Samalanga and SMAN 2 Tanjungan, Samalanga. The selected public schools were public schools with similar sociological and psychological background and culture with Dayah Samalanga. This study is a social study using a qualitative approach with phenomenological design. The method used is the case study method; case studies are used as a comprehensive explanation related to the various aspects of a person, group, organization, program, or community situation that is studied, attempted and explored as deeply as possible. Findings Dayah with Islamic culture promises an effective social movement in Acehnese society. Dayah potential power was on the agents or social actor as the initiators of the idea of the creation of a network of social movements among Dayahs in Aceh. The stages of the creation of a social movement until movement crystallization can be modelled by utilizing their expert elite agents that are owned by Dayah in Aceh which is the intellectual elites and clerical elites. In addition, Dayah is a form of Acehnese local wisdom in education and religion that enables social movements to walk more naturally, democratically and educationally. Dayah ability related to Islamic culture as a broader social movement even has been tested at the level of the state and the nation of Indonesia. It is indicated by the creation of democratic process in Indonesia, which is activated by a community of Islam with democratic values as religion doctrine. As social movements, religious communities are able to construct perceptions, thoughts and attitudes in the lower class in response to the post-Suharto democratic change. Collins mentioned that social movements, which are derived from Islamic organizations, are able to show their presence at the local and national level. Originality/value The sociological wisdom is its unique social process. Based on preliminary studies, social processes in Dayah are closely related to the cosmopolitan value of Islam. This cosmopolitan value appears in the social order in the Dayah subculture, which appears to be more open to the role of the individual in society as an agent who can achieve a new social class. In this case, Dayah education can be a counter attack against negative social reproduction trends in general education.

Abstract:

The aspects of moral and social values are also many contained in any reggae song lyrics. Reggae song lyrics have a message about the behaviors of society and always uphold high human values. Because breath laden reggae lyrics that contain the struggle and the liberation of the weak from the authorities. Reggae music, the appellation of the rastaman, has become a new form of subculture in this country, where the young people determine and classifies themselves. Just how social observers and the members of the community to understand with the culture that they choose in order to avoid misrepresentation harmful to them. Data used in the study is the aspect of moral and social values. The sources of data are from the lyrics of the song sung by Den reggae Basito, books, internet, and Rastafaria group. Data collection technique in this study is transcription technique transform of oral into written data. While the methods used to analyze the data in this research is descriptive qualitative method. Based on the result of analysis the lyrics song sung by den Basito, in this study explained that every reggae song sung by Den Basito also has the meaning contained. In any lyrics, Den Basito tries to convey moral and social values in society today. Political world also become inspiration of making the lyric song. Den Basito wants to convey the natural beauty that we have if we respect for each other. In the lyrics, contain many meanings such as loyalty, religion, morality, politics, knowledge, beauty, and social value.

Abstract:

Introduction. Different genres and scenarios of computer games influence the formation of students’ cognitive abilities as well as their mental health. This influence should be taken into account in the scientific and methodological base of the didactic system of modern education. The purpose of the article is to assess the influence of computer games on the formation of the students’ algorithmic culture, to offer recommendations on reducing the extent of deprivation and cyber addiction leading to digital imbecility of teenage gamers in its extreme form. Research methods. The research participants were represented by servicemen who had arrived to a military training unit of Omsk, Siberian Unit of the Russian Federation National Guard Troops, to take part in the general military training programme (60 persons); full-time 1st and 2nd year students of Novosibirsk State University (59 persons); high-school learners of Novosibirsk region (over 2,000 respondents). The used materials included uniquely designed questionnaires, scales, in particular, A.V. Grishina’s questionnaire, along with observation of the young audience involved in computer games. To check the reliability of conclusions, statistical methods of data processing were used with the use of chi-square test. Results. It was found out that the attitude towards video and computer games depended on the social group of the respondent. For instance, “adequate” attitude towards video games was demonstrated by 29% of the students and 60% of the servicemen; “borderline” – by 37% of the students and 28% of the servicemen; and “addicted” – by 34% of the interviewed students and 7% of the servicemen. In addition, a correlation was revealed between the high-school students’ reasons for choosing a particular game and their performance (non-performance) of their social role. The boys were in the lead when it came to modelling conflict situations; however, no quantitative differences were observed between the boys and the girls as to the presented set of computer games and the motives for their choice. No statistically significant differences were found between the frequency distribution within the two groups, χ2 = 2.78 < χ20,05. Conclusion. Computer games contain a didactic potential connected with individualisation of cognitive processes and motivation correlated with the learner’s belonging to a certain subculture. The learners’ passion for computer games is divided into three categories: adequate, borderline and addicted. The respondents perceived the game both as a communication technique and a way of recreation.

Abstract:

The article focuses on the following issues: the prevalence of tattoos among adolescents; gender and age characteristics of their motivation for tattooing; the specifics of social behavior of adolescents with tattoos; and the occurrence of tattoos among adolescents with deviant behavior. The sample consisted of 32714 students of grades 7—11, of which 1517 people confirmed having images on the body. The data was collected using an anonymous questionnaire survey. It is shown that with the transition from elementary school to high school the proportion of students with tattoos increases. At the same time, the intensity of familiarization with the tattoo culture in high school age among girls is higher than among boys. The article describes the value and motivational attitudes that determine the role of tattoos as a symbolic means of manifestation of a teenager’s attitude to sexual challenges. As it is revealed, in early adolescence the desire to get a tattoo is determined mainly by self-assertion and the search for group identity. By 9th grade, a tattoo is more often used to express individuality. In general, teenagers with tattoos have lower academic performance and are less likely to comply with school rules. Such abnormal behavior of teenagers with tattoos and their aspirations for social leadership cause bullying from classmates. It was found that deviant forms of behavior, such as profanity, alcohol and drug use, fighting, are much more common among students with tattoos. Tattoos are analyzed as a means of symbolic expression of belonging to a certain type of teenage subculture.

Abstract:

Young people’s transitioning into adulthood is accompanied by their inclusion into society’s socio-cultural context, together with the development of their own cultural models and interaction practices. Youth cultural space develops as a result of layered connections between young people and culture in general – elements of which are simultaneously inherited and altered by them – as well as subculture models, which emerge in the realm of intra-group interactions, i.e. within youth communities. During the dialectical process of inheritance, denial and construction, young people obtain their own social-group characteristics. In turn their cultural space is distinguished by features which differentiate their activities from other social groups. In modern society youth cultural space is very much a self-regulating realm, within which occurs the development and construction of the most important values which then become the foundation for purpose in life. Base culture plays an essential role in shaping purpose, with its models – contained within the collective unconscious – being directly linked to historic memory. Historic memory, reflected in archetypical and mental structures, influences the content of life purpose values. Engraining itself into habitus during the habitualization process, it becomes the basis for purpose which defines the direction for behavioral predispositions. Together with historic memory, youth life purpose values are significantly influenced by everyday knowledge and experience, which accumulate as a result of young people interacting with others participating in the development of cultural space. In order to confirm self-regulation of youth life purpose values as a holistic process, this article analyzes the connection between young people’s concepts on the meaning of life and various types of culture, archetypes, mentality, habitus. This was facilitated by the fact that the article presents results of developing a cultural space typology, of highlighting – based on analyzing existing approaches towards studying the unconscious – the most common archetypes, mental and modern features of national character, habitual attitudes. Analyzing their relationship allowed for tracing the influence of each on the development of young people’s purposes in life during the self-regulation process. The article substantiates the conclusion – drawn as a result of analyzing how life purposes are connected with types of culture and archetypes – that young people for the most part accept traditional culture, which defines the general direction for the development of meaning in their lives. Based on analyzing the connection between life purpose values and mental, modern features of national character, the study reveals the dialectics of “traditional” and “contemporary” in the altering of meanings in young people’s lives. Analyzing the connection between life purpose values and habitus allows us to consider the modification (hybridization) of meanings in the process of developing behavioral inclinations among young people in terms of self-regulating their living activity. Therefore self-regulation of young people’s life purpose values appears to be a dynamic process which fills their lives with new meanings in an evolving cultural space.

Abstract:

Artykuł przedstawia problematykę hom*oseksualizmu na tle wybranych teorii kryminologiczno-socjologicznych. W pierwszej części ukazano funkcjonowanie mniejszości seksualnych na tle teorii zachowań dewiacyjnych. Realizacja popędu hom*oseksualnego może czasami naruszać zarówno przyjęte normy moralne, jak i prawne w danej społeczności. Są to tzw. zachowania dewiacyjne uznane za szkodliwe w aspekcie moralnym i obyczajowym. W ocenie opinii społecznej kultury dominującej takim zachowaniem może być właśnie hom*oseksualizm. Fenomenologię i etiologię tego rodzaju zachowań próbują zgłębić i wyjaśnić różne teorie socjologiczno-kryminologiczne, m.in. teoria naznaczenia społecznego. U hom*oseksualistów poddanych procesowi stygmatyzacji może wytworzyć się negatywny obraz samego siebie (ang. negative self-image), mający duży wpływ na ich przyszłe aspołeczne zachowanie. Źródłem dewiacji mogą być więc determinanty sytuacyjne lub kulturowe oraz dążenie do ukształtowania własnej tożsamości i stres psychiczny, ale również uleganie normom subkultury uważanej za dewiacyjną. W drugiej części scharakteryzowano hom*oseksualizm w aspekcie tzw. dewiacji pozytywnej, czyli aprobowanej przez grupę społeczną, której teoria naznaczenia społecznego nie określa. W kategoriach dewiacji pozytywnej można rozpatrywać obecną działalność organizacji gejowskich w Polsce stawiających sobie m.in. za cel szerzenie tolerancji wobec mniejszości seksualnych, kreowanie pozytywnego wizerunku geja i lesbijki w społeczeństwie oraz konsolidację środowiska hom*oseksualnego, a także prowadzenie w szerokim zakresie działalności prewencyjnej, informacyjnej i populizatorskiej. Cechą dewiacji Keywords: hom*osexuality, criminology, sociology, deviation, subculture, the dominant culture, the confl ict of cultures Summary: The article presents the problematic aspects of the hom*osexuality arising in connection with chosen criminological and sociological theories. In the fi rst part one showed the functioning of sexual minorities against the background of the theory of deviation behaviour. The realization of the hom*osexual urge can sometimes violate accepted moral norms as well as legal norms existing in the community. This is called deviation behaviour and is harmful in the moral aspect. The hom*osexuality can be perceived as such behaviour in the evaluation of the dominant social culture opinion. Some sociological and criminological theories, for example the theory of social marking, try to deepen the phenomenology and the etiology of this kind of behaviour. These hom*osexuals who are socially marked may form the negative self-image which has a large impact on their future social behaviour. Thus the source of the deviation can be situational or cultural determinants as well as the aspiration to form their own identity and the psychical stress but also the compliance to standards of the subculture considered that is deviation. In the second part one characterized the hom*osexuality in the aspect so-called the positive deviation that is approved by the social group whose theory of social marking does not determine. The present activity of gay organizations in Poland which purpose is the propagation of the tolerance towards sexual minorities, creating of the positive image of gays and lesbians in the society and the unifi cation of hom*osexuals and also conducting the preventive and informational activities, may be considered as positive deviation. However, the unselfi sh character of the mo- Nr 1(121) hom*oseksualizm w aspekcie wybranych teorii… 105 pozytywnej powinien być jednak nieegoistyczny charakter motywacji działań nonkonformistycznych wykraczających poza granice tolerancji lub obojętności społecznej oraz dążenie do prospołecznie ukierunkowanego przezwyciężenia sytuacji anomii społecznej. W przeciwieństwie do konformizmu nonkonformizm nie cieszy się popularnością w sytuacji tego rodzaju zachowań. Obecnie hom*oseksualizm jest traktowany jako normalna orientacja płciowa w tzw. kulturze zachodniej i nie jest uznawany za dewiację społeczną. Wiele środowisk traktuje jednak hom*oseksualizm jako aberrację z biologicznego punktu widzenia. Trzecia część artykułu omawia problem funkcjonowania mniejszości seksualnej na tle teorii konfl iktu kultur. Społeczeństwo stanowi konglomerat różnych kultur, grup i stylów życia oraz uznawanych wartości nadrzędnych, przy czym jedna z tych podkultur może być dominująca lub nie. Implikuje to traktowanie określonych zachowań jako dewiacyjnych albo nakazanych, względnie tolerowanych w zależności od rodzaju kultury i grupy społecznej. Podkultura hom*oseksualna domagająca się pewnych praw, a przede wszystkim równego we wszystkim traktowania zgodnie z zasadą konstytucyjną określoną w art. 32 Konstytucji Rzeczypospolitej Polskiej, wnosi do kultury dominującej sprzeczne z nią normy zachowania, wzory i wartości, które nie są pożądane, ale mogą być tolerowane, o ile nie naruszają dóbr chronionych przez prawo. Domaganie się przez hom*oseksualistów akceptacji i tolerancji jest obecnie odbierane jako słuszne wobec norm konstytucyjnych, jednak bardzo kontrowersyjne wydają się żądania uznania instytucji małżeństwa i adopcji dzieci, bowiem uderza to w istniejący dotychczas porządek moralny i społeczny, co nie jest jeszcze w Polsce i w większości państw na świecie akceptowane.

Abstract:

Object. The article considers the issue of cultural and leisure activities of club youth centers of pedagogical higher educational institutions. The structure and types of leisure, forms of youth clubs` work are analyzed. Methods. The following methods were used when writing the article and searching for the material: analysis, synthesis, comparison. Results. One of the urgent problems of cultural and leisure activities of club youth centers of pedagogical higher educational institutions is the organization of youth leisure. Unfortunately, due to the socio-economic difficulties of society, the lack of adequate number of cultural institutions and insufficient attention to the organization of youth leisure, the development of non-institutional forms of youth leisure is most widespread. A new type of youth club is a qualitatively different social formation free from political layers, formalism, and strict regulation of internal life. This institution should help meet the growing interest of young people in their history, cultural and artistic origins, household traditions. The use of free time by young people is a kind of indicator of their culture, the range of spiritual needs and interests of a particular individual of young person or social group. As part of free time, leisure attracts young people by its lack of regulation and voluntary choice of its various forms, democracy, emotional color, the ability to combine physical and intellectual activities, creative and contemplative, production and play. Yu. Striltsov, A. Zharkov, V. Chizhikov, V. Kovshar, T. Kiselyova, Yu. Krasilnikov made a significant contribution to the scientific analysis of the theory and practice of cultural and leisure activities. Stylistic and structural features of free time are reflected in research F. Vidanova, V. Dimova, I. Evteeva, L. Kogan, V. Pichi, A. Shchavel. Such scientists as I. Andreeva, N. Golubkova, N. Litovska, L. Shvydka are working on the problems of youth subculture functioning and cultural socialization. Sociological studies of the spiritual young people needs in the field of leisure in the Ukrainian scientists woks I. Bekh, I. Zyazyun, G. Sagach, I. Stepanenko, P. Shcherban, J. Yuzvak are carefully analyzed. The youth club provides an opportunity to provide leisure as a means of entertainment and relaxation of individual and group stress; recreation as a means of replenishing psychophysical forces, restoring creative potential; compensation as a means of involvement in personally significant cultural values; socialization as a means of involvement in informal social processes and structures; self-actualization as a means of embodying individual creative interests, as well as self-development and self-realization of personal growth in culturally significant areas of society. Conclusions. So, today, given the rising spiritual young people`s needs, increasing the level of their education, culture, the most characteristic feature of youth leisure is the growing share of spiritual forms and ways of spending free time, combining entertainment, information, opportunity to create and learn new things. Such «synthetic» forms of leisure organization have become youth interest clubs, amateur associations, family clubs, art and technical clubs, discos, and youth cafe clubs.

Abstract:

Nutrition has always been an important element of the subculture of different social communities of Early Modern Europe. Holiday feasts of craftsmen corporations in the cities performed symbolic functions, separating the socio-professional community from the rest of society, and at the same time demonstrated its status, wealth, prestige. The joint banquets of craftsmen on the occasion of church holidays and corporate events strengthened group identity, saved it from blurring, restrained the isolation and individualization of its members. The several-day banquets held after the church liturgies were accompanied by music and hearty feasts, gifts to the clergy patrons of the craft and magistrate officials, and demonstrated the material power of the craft brotherhood and the respectful social status of its members. The books of Kyiv craft corporations allow to reconstruct the middle-class townsfolk cuisine of the middle - second half of the 18th century. According to the expenditure registers contained in them, it is evident that the townsfolk gastronomic tradition retained all the features inherent in the late medieval food system. It was dominated by the meals and drinks that formed the basis of nutrition for the high and the middle-class: large amounts of meat, fresh and salted fish, thick crunchy soups and cereals, white bread, vodka (horilka), mead and beer. The culinary culture of craftsmen was no stranger to imitation of higher gastronomic patterns and habits. In early modern Kyiv, the monastic world and the everyday culture of the church hierarchs acted as a model for imitation. This is where the artisans borrowed their taste for the use of tea, caviar and sturgeon. Another model to follow was the merchants, whose table was rich in various spices, imported alcohol, vegetables, fruits and sweets. Less significant, but noticeable, was the influence of the household fashion of the Cossack officials (starshyna) and the LittleRussian nobility (shliakhta): wildfowl, lavish local and imported liquers (vodka) appeared on the townspeople's tables. For all its ostentatious personality and efforts to imitate the cuisine of the upper classes, the food style of the craftsmen was far from cosmopolitanism. In the kitchen of Kyivites we will not see manifestations of culinary fashion of the XVIII century. The periphery of Kyiv's economic and administrative status made the food of its inhabitants quite typical of the rest of the country, having preserved the noticeable features of the food structure that had been developed in the previous XVII century. In the case of craft corporate records, we can see literally microscopic changes - the appearance of cheap spices, sugars, inexpensive imported wines in the diet of burghers, which were markers of sluggish economic changes

Abstract:

In an article in the Sunday Tasmanian shortly after the deaths of Melbourne teenagers Jodie Gater and Stephanie Gestier in 2007, Tasmanian Catholic Schools Parents and Friends Federation president Bill Button claimed: “Parents are concerned because all of a sudden their child, if they have access to a computer, can turn into an Emo” (qtd. in Vowles 1).For a few months in 2007, the dangers of emo and computer use were significant themes in Australian newspaper coverage. Emo, an abbreviation of the terms “emocore” or “emotional hardcore”, is a melodic subgenre of punk rock music, characterised by “emotional” or personal themes. Its followers, who adopt a look that includes black stovepipe jeans, dyed black hair and side-parted long fringes, might merely have been one of the many “tribes” (Bennett 605) that characterise contemporary youth culture. However, over an approximately five-month period in 2007, the deaths of three teenagers in two separate incidents—the murder Carly Ryan in February and the suicides of Jodie Gater and Stephanie Gestier in April—were linked to the emo subculture and to the social networking site MySpace, both of which were presented as dangerous and worrying developments in contemporary youth culture.This paper explores the media discourse surrounding emo and social networking technologies via a textual analysis of key reports and commentary pieces published in major metropolitan and national newspapers around the times of the three deaths. Although only a small selection of the 140-odd articles published Australia-wide is discussed here, those selected are indicative of broader trends in the newspaper coverage, and offer a means of examining how these incidents were constructed and understood within mainstream media discourse.Moral panics in relation to youth music and subculture are not uncommon in the news and other media (Cohen; Goode and Ben-Yehuda; Redhead; Rose 124-145; Weinstein 245-263; Wright). Moral panics related to social networking technologies have also been subject to academic study (Hinduja and Patchin 126; Livingstone 395; Marwick). In these cases, moral panic is typically understood as a force of normalisation and social control. The media discourses surrounding the deaths of the three young women possessed many of the features of moral panic described in this literature, including a build-up of concern disproportionate to “real” risk of harm (see Goode and Ben-Yehuda 33-41). But while emo youth were sometimes constructed as a straightforward “folk devil” (Cohen 11) or “enemy” (Goode and Ben-Yehuda 31) in need of clear sanctions—or, alternatively, as victims of a clear folk devil or enemy—the “problem” of emo was also framed as a product of much broader problems of youth culture.Connections between emo, MySpace, the deaths of the three young women were only ever tenuously established in the news reports and commentaries. That the stories appeared to be ultimately concerned with a broader group of (non-subculturally affiliated) young people suggests that this coverage can be seen as symptomatic of what John Hartley describes—in the context of reporting on young people more generally—as a “profound uncertainty in the textual system of journalism about where the line that defines the boundary of the social should be drawn” (17). The result is a “cultural thinking-out-loud” (Hartley 17) in which broader cultural anxieties are expressed and explored, although they are not always clearly articulated. While there were some attempts in these reports and commentaries on the three “emo deaths” to both mobilise and express specific fears (such as the concern that computer access can turn a child “into an Emo”), the newspaper coverage also expressed broader anxieties about contemporary youth culture. These can be described as anxieties about disclosure.In the cases of Carly Ryan, Jodie Gater and Stephanie Gestier, these were disclosures that were seen as simultaneously excessive and inadequate. Specifically, the newspaper coverage focused on both the dangers of young people’s disclosures of traditionally private material, and the ways in which the apparent secrecy of these disclosures made them inaccessible to adult authorities who could otherwise have “done something” to prevent the tragedies from occurring.Although some of these concerns were connected to the specificities of emo subcultural expression—the “excessive” emotionality on display and the impenetrability of subcultural imagery respectively—they were on the whole linked to a broader problem in contemporary youth culture that was seen to apply to all young people, whether or not they were emo-identified. Specifically, the deaths of Carly Ryan, Jodie Gater and Stephanie Gestier provided opportunities for the expression of anxieties that the private lives of young people were becoming increasingly “unknowable” to adult authorities, and, hence, that youth culture itself was increasingly “unknowable”.The Case of Carly RyanIn February 2007, the body of 15-year-old Carly Ryan was found in Horseshoe Bay at Port Elliot, just south of Adelaide. Several weeks later, a 48-year-old man and his 17-year-old son were arrested for her murder. The murder trial began January 2009, with the case still continuing at the time of writing. In the early reports of her death, particularly in Adelaide’s Advertiser, Ryan’s MySpace page was the focus of much discussion, since the teenager was understood to have presented an image of herself on the site that left her vulnerable to predators, including to one of her alleged killers with whom she had been regularly communicating in the weeks leading up to her murder (Littlely, Salter, and Wheatley 4; Hunt 2; Wheatley 4).The main report in The Advertiser, described Ryan’s MySpace page as “bizarre” and as “paint[ing] a disturbing picture of a world of drugs and sex” (Littlely, Salter and Wheatley 4). Ryan was reported as listing her interests as “drugs, smoking, music and sex”, to have described herself as “bisexual”, and to have uploaded images of a “girl injecting herself, a woman with a crucifix rammed down her throat and a woman with her lips stitched together” (Littlely, Salter, and Wheatley 4).Attempts were made to link such “graphic” imagery to the emo subculture (Littlely, Salter, and Wheatley 1; see also O’Donohue 5). The imagery was seen as subcultural insofar as it was seen to reflect a “bizarre teenage ‘goth’ and ‘emo’ world” (Littlely, Salter, and Wheatley 1), a world constructed both as dangerous (in the sense that her apparent involvement in subcultural activities was presented as “disturbing” and something that put her at risk of harm) and impenetrable (in the sense that subcultural imagery was understood not simply as harmful but also as “bizarre”). This linking of Ryan’s death to the emo and goth subcultures was done despite the fact that it was never clearly substantiated that the teenager did indeed classify herself as either “emo” or “goth”, and despite the fact that such links were contested by Ryan’s friends and family (see: “Gothic Images” 15; Riches 15).The repeated linking, then, of Ryan’s death to her (largely unconfirmed) subcultural involvement can be seen as one way of containing the anxieties surrounding her apparently “graphic” and “inappropriate” online disclosures. That is, if such disclosures can be seen as the expressions of a minority subcultural membership, rather than a tendency characteristic of young people more generally, then the risks they pose may be limited only to subcultural youth. Such a view is expressed in comments like Bill Button’s about computer use and emo culture, cited above. Research, however, suggests that with or without subcultural affiliation, some young users of MySpace use the site to demonstrate familiarity with adult-oriented behaviours by “posting sexually charged comments or pictures to corroborate their self-conception of maturity”—irrespective of whether these reflect actual behaviours offline (Hinduja and Patchin 136, 138). As such, this material is inevitably a construction rather than a straightforward reflection of identity (Liu).On the whole, Ryan’s death was presented as simultaneously the product of a dangerous subcultural affiliation, and an extreme case of the dangers posed by unsupervised Internet use to all young people, not just to those emo-identified. For example, the Sunday Mail article “Cyber Threat: The New Place Our Kids Love to Play” warned of the risks of disclosing too much personal information online, suggesting that all young people should restrict access to private information only to people that they know (Novak 12).Such reports reflect a more widespread concern, identified by Marwick, that social networking sites lower cultural expectations around privacy and encourage young people to expose more of their lives online, hence making them vulnerable to potential harm (see also De Souza and Dick; Hinduja and Patchin). In the case of Carly Ryan, the concern that too much (and inappropriate) online disclosure poses dangers for young people is also subtended by anxieties that the teenager and her friends also did not disclose enough information—or, at least, did not disclose in a way that could be made comprehensible and accessible to adult authorities.As a result, the so-called “graphic” material on Ryan’s MySpace page (and on the pages of her friends) was described as both inappropriately public and inappropriately hidden from public view. For example, a report in The Advertiser spoke of a “web of secret internet message boards” that “could potentially hold vital clues to investigating detectives” but which “have been blocked by their creators to everyone but [Ryan’s] tight-knit group of friends” (Littlely, Salter, and Wheatley 1). This “web of secret internet message boards” was, in fact, MySpace pages set to “private”: that is, pages accessible to approved friends only.The privacy settings on profiles are thus presented as an obfuscatory mechanism, a refusal on the part of young people to disclose information that might be of assistance to the murder case. Yet these young people were conforming to the very advice about online safety provided in many of the news reports (such as the article by Novak) and echoed in material released by the Australian Government (such as the Cybersmart Guide for Families): that is, in order to protect their privacy online, they should restrict access to their social networking profiles only to friends that they know.This contradictory message—that too much disclosure online poses safety risks, while conservative approaches to online privacy are evidence of secrecy and obfuscation—expresses a rather tangled set of anxieties about contemporary youth culture. This is part of the “cultural thinking-out-loud” that Hartley characterises as a feature of news reporting on youth more generally. The attempt to make sense of an (apparently motiveless) murder of a young woman with reference to a set of contemporary youth cultural practices that are described as both dangerous and incomprehensible not only constructs technology, subculture and young people as problems to be “fixed”, but also highlights the limited ways through which mainstream news coverage comes to “know” and understand youth culture.Jodie Gater and Stephanie Gestier: The “MySpace Suicide Girls” News reporting on Carly Ryan’s death presented youth culture as a disturbing and dangerous underworld hidden from adult view and essential “unknowable” by adult authorities. In contrast, the reports and commentaries on the deaths of Jodie Gater and Stephanie Gestier only a few months later sought to subsume events that may otherwise have been viewed as inexplicable into categories of the already-known. Gater and Gestier were presented not as victims of a disturbing and secret underground subculture, but a more fully knowable mainstream bullying culture. As a result, the dangers of disclosure were presented differently in this case.In April 2007, the bodies of 16-year-old friends Jodie Gater and Stephanie Gestier were found in bushland on the outskirts of Melbourne. The pair was understood to have hanged themselves as part of a suicide pact. Like the reporting on Carly Ryan’s death, anxieties were raised, particularly in the Melbourne papers, about “teenagers’ secret world” in which “introspective, lonely, misunderstood and depressed” young people sought solace in the communities of emo and MySpace (Dubecki 3).Also similar was that the dangers posed by emo formed part of the way this story was reported, particularly with respect to emo’s alleged connection to self-harming practices. The connections between the emo subculture and the girls’ suicides were often vague and non-specific: Gater and Gestier’s MySpace pages were described as “odes to subculture” (Dowsley 73) and their suicides “influenced by youth subcultures” (Dubecki and Oakes 1), but it was not clearly substantiated in the reports that either Gater or Gestier identified with the emo (or any) subculture (see: Dubecki 3).It was similarly the case that the stories connected the deaths of Gater and Gestier to personal disclosures on MySpace. In contrast to the reporting on Carly Ryan’s murder, however, there were fewer concerns about inappropriate and overly personal disclosures online, and more worries that the teenagers’ online disclosures had been missed by both the girls’ friends and by adult authorities. The apparent suicide warning messages left on the girls’ MySpace pages in the months leading up to the their deaths, including “it’s over for me, I can’t take it!” and “let Steph and me be free” (qtd. in Oakes 5), were seen as evidence of the inaccessibility of young people’s cries for help in an online environment. Headlines such as “Teen Cries for Help Lost in Cyberspace” (Nolan 4) suggest that the concern in this case was less about the “secrecy” of youth culture, and more about an inability of parents (and other adult authorities) to penetrate online youth culture in order to hear disclosures made.As a consequence, parents were encouraged to access these disclosures in other ways: Andrea Burns in an opinion column for the Sunday Herald Sun, for example, urged parents to open the lines of communication with their teenagers and not “leave the young to suffer in silence” (108). An article in the Sunday Age claimed developmental similarities between toddlers and teenagers necessitated increased parental involvement in the lives of teens (Susan Sawyer qtd. in Egan 12). Of course, as Livingstone notes, part of the pleasure of social networking sites for young people is the possibility of escape from the surveillance of parental authority (396). Young people’s status as a social category “to be watched” (Davis 251), then, becomes challenged by the obvious difficulties of regular parental access to teenagers’ online profiles. Perhaps acknowledging the inherent difficulties of fully “knowing” online youth culture, and in turn seeking to make the Gater/Gestier tragedy more explicable and comprehensible, many of the articles attempted to make sense of the apparently unknowable in terms of the familiar and already-known. In this case, the complexities of Gater and Gestier’s deaths were presented as a response to something far more comprehensible to adult authorities: school bullying.It is important to note that many of the articles did not follow government recommendations on the reporting of suicide as they often did not consider the teenagers’ deaths in the context of depression or other mental health risks (see: Blood et al. 9). Instead, some reports, such as the Neil McMahon’s story for The Sydney Morning Herald, claimed that the girls’ deaths could be linked to bullying—according to one friend Stephanie Gestier was “being bullied really badly” at school (1). Others simply assumed, but did not substantiate, a connection between the deaths of the two teenagers and the experience of bullying.For instance, in an opinion piece for The Australian, Gater and Gestier’s deaths are a segue for discussing teenage bullying more generally: “were Gater and Gestier bullied?” writer Jack Sargeant asks. “I do not know but I imagine they were” (10). Similarly, in an opinion piece for the Herald Sun entitled “Why Kids Today Feel so ‘Emo’”, Labor MP Lindsay Tanner begins by questioning the role of the emo subculture in the deaths of Gater and Gestier, but quickly shifts to a broader discussion of bullying. He writes: “Emos sound a lot like kids who typically get bullied and excluded by other kids [...] I’m not really in a position to know, but I can’t help wondering” (Tanner 21).Like Sargeant, Tanner does not make a conclusive link between emo, MySpace, suicide and bullying, and so instead shifts from a discussion of the specifics of the Gater/Gestier case to a discussion of the broader problems their suicides were seen to be symptomatic of. This was assisted by Tanner’s claims that emo is simply a characteristic of “kids today” rather than as a specific subcultural affiliation. Emo, he argued, “now seems to reflect quite a bit more than just particular music and fashion styles”: it is seen to represent a much wider problem in youth culture (Tanner 21).Emo thus functioned as a “way in” for critics who perhaps found it easier to (initially) talk about suicide as a risk for those on the cultural fringe, rather than the adolescent mainstream. As a result, the news coverage circled between the risks posed by subcultural involvement and the idea that any or all young people could be at risk of suicide. By conceiving explicit displays of emotionality online as the expression of bullied young people at risk of suicide, otherwise ambiguous disclosures and representations of emotion could be made knowable as young people’s cries for (parental and adult) help.ConclusionIn the newspaper reporting and commentary on the deaths of Carly Ryan, Jodie Gater and Stephanie Gestier, young people are thought to disclose both too much and not enough. The “cultural thinking-out-loud” (Hartley 17) that characterised this type of journalism presented young people’s disclosures as putting them at risk of harm by others, or as revealing that they are at risk of self harm or suicide. At the same time, however, these reports and commentaries also expressed anxieties that young people do not disclose in ways that can be rendered easily knowable, controllable or resolvable by adult authorities. Certainly, the newspaper coverage works to construct and legitimise ideals of parental surveillance of teenagers that speak to the broader discourses of Internet safety that have become prominent in recent years.What is perhaps more significant about this material, however, is that by constructing young people as a whole as “emotional people” (Vowles 1) in need of intervention, surveillance and supervision, and thereby subsuming the specific concerns about the emo subculture and social networking technologies into an expression of more generalised concerns about the “unknowability” of young people as a whole, the newspaper coverage is, in John Hartley’s words, “almost always about something else” (16). Emo and social networking, then, are not so much classic “folk devils”, but are “ways in” for expressing anxieties that are not always clearly and consistently articulated. In expressing anxieties about the “unknowability” of contemporary youth culture, then, the newspaper coverage ultimately also contributed to it. This highlights both the complexity in which moral panic discourse functions in media reporting, and the ways in which more complete understandings of emo, social networking technologies and youth culture became constrained by discourses that treated them as essentially interchangeable.ReferencesAdamson, Kate. “Emo Death Arrest.” Sunday Herald Sun 4 Mar. 2007: 12.Bennett, Andy. “Subcultures or Neo-Tribes? Rethinking the Relationship between Youth, Style and Musical Taste.” Sociology 33 (1999): 599–617.Blood, Warwick R., Andrew Dare, Kerry McCallum, Kate Holland, and Jane Pirkis. “Enduring and Competing News Frames: Australian Newspaper Coverage of the Deaths by Suicides of Two Melbourne Girls.” ANZCA08: Power and Place: Refereed Proceedings, 2008. 1 Sep. 2009 ‹http://anzca08.massey.ac.nz/›.Burns, Andrea. “Don’t Leave the Young to Suffer in Silence.” Sunday Herald Sun 17 Jun. 2007: 108.Cohen, Stanley. Folk Devils and Moral Panics: The Creation of the Mods and Rockers. St Albans: Paladin, 1973.Cubby, Ben, and Larissa Dubecki. “‘It’s Over for Me, I Can’t Take It!’ The Tragic Last Words of MySpace Suicide Girls.” Sydney Morning Herald 24 Apr. 2007: 1.Cybersmart Guide for Families: Safe Internet Use in the Library and at Home. Australian Communications and Media Authority, 2009. 24 Sep. 2009 ‹http://www.cybersmart.gov.au/Parents/Family safety resources/information for you to download.aspx›.Davis, Mark. Gangland: Cultural Elites and the New Generationalism. St Leonards: Allen and Unwin, 1997.De Souza, Zaineb, and Geoffrey N. Dick. “Disclosure of Information by Children in Social Networking: Not Just a Case of ‘You Show Me Yours and I’ll Show You Mine.’” International Journal of Information Management 29 (2009): 255–61.Dowsley, Anthony. “Websites Hold Key to Teens’ Suicides.” The Daily Telegraph 28 March 2007: 73.Dubecki, Larissa. “Teenagers’ Secret World.” The Age 28 April 2007: 3.Dubecki, Larissa, and Dan Oakes. “Lost in Cyberspace: Fears That New Networks Are Breeding Grounds for Real-Life Tragedies.” The Age 24 April: 1.Egan, Carmel. “Being 16.” Sunday Age 29 Mar. 2007: 12.Goode, Erich, and Nachman Ben-Yehuda. Moral Panics: The Social Construction of Deviance. Oxford: Blackwell, 2002.“Gothic Images Appealed to Artistic Soul.” The Advertiser 24 Feb. 2007: 15.Hartley, John. “‘When Your Child Grows Up Too Fast’: Juvenation and the Boundaries of the Social in the News Media.” Continuum: Journal of Media and Cultural Studies 12.1 (1998): 9–30.Hinduja, Sameer, and Justin W. Patchin. “Personal Information of Adolescents on the Internet: A Qualitative Content Analysis of MySpace.” Journal of Adolescence 31 (2008): 125-46. Hunt, Nigel. “Teen Murder Breakthrough.” Sunday Mail 4 Mar. 2007: 1-2.Littlely, Brian, Chris Salter, and Kim Wheatley. “Net Hunt for Murder Clues.” The Advertiser 23 Feb. 2007: 1, 4.Livingstone, Sonia. “Taking Risky Opportunities in Youthful Content Creation: Teenagers’ Use of Social Networking Sites for Intimacy, Privacy and Self-Expression.” New Media & Society 10.3 (2008): 393-411.Liu, Hugo. “Social Network Profiles as Taste Performances.” Journal of Computer-Mediated Communication 13 (2008): 252-275.Marwick, Alice. “To Catch a Predator? The MySpace Moral Panic.” First Monday 13.6 (2008). 31 Aug. 2009 ‹http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/2152/1966›.McMahon, Neil. “School Bullies on Girls’ Sad Road to Oblivion.” Sydney Morning Herald 28 Mar. 2007: 1.Nolan, Kellee. “Teen Cries for Help Lost in Cyberspace.” The Courier Mail 24 Mar. 2007: 4.Novak, Lauren. “Cyber Threat: The New Place Our Kids Love to Play.” Sunday Mail 11 Mar. 2007: 12.Oakes, Dan. “Let Us Be Free: Web Clues to Teen Death Pact.” Sydney Morning Herald 23 Mar. 2007: 5.O’Donohue, Danielle. “Pain and Darkness in ‘Emo’ Dwellers’ World.” The Advertiser 23 Feb. 2007: 5.Redhead, Steve (ed). Rave Off: Politics and Deviance in Contemporary Youth Culture. Aldershot: Ashgate, 1999.Riches, Sam. “Farewell to My Love, My World, My Precious Baby Girl.” The Advertiser 10 March 2007: 15.Rose, Tricia. Black Noise: Rap Music and Black Culture in Contemporary America. Middletown: Wesleyan University Press, 1994.Sargeant, Jack. “It’s Hard to Be Emo and Be Respected.” The Australian 3 May 2007: 10.Tanner, Lindsay. “Why Kids Today Feel So ‘Emo’.” Herald Sun 12 June 2007: 21.Vowles, Gill. “Shock Figures on Emo Culture: Alarm at Teens’ Self-Harm.” Sunday Tasmanian 20 May 2007: 1.Weinstein, Deena. Heavy Metal: The Music and Its Culture. Boulder: Da Capo, 2000.Wheatley, Kim. “How Police Tracked Carly Suspects.” The Advertiser 5 Mar. 2007: 1, 4.Wright, Robert. “‘I’d Sell You Suicide’: Pop Music and Moral Panic in the Age of Marilyn Manson.” Popular Music 19.3 (2000): 365–385.

Abstract:

AbstractWhile the popularity of athletic footwear or “sneakers” has been widely assessed within academic literature, few studies to date have examined the influence of a specific sneaker subculture called “Sneakerheads”. Moreover, the brand preferences and brand identities that may exist within the Sneakerhead subculture have not been extensively examined. To address this gap in the research, semi-structured interviews were conducted with 12 male, self-identified Sneakerheads. The main goal of the research was to explore the Sneakerhead culture, while gaining an understanding of brand preferences, practices, and group identity factors. The Social Identity Theory was employed as the theoretical framework for this research. Qualitative analysis of the interviews revealed the following three topical areas: (1) Back in the Day, (2) All About the Jumpman, and (3) For Members Only. Findings regarding the unique culture of Sneakerheads indicate a clear sense of group identity as it relates to motivations, behaviors, and brand identity within the Sneakerhead community. Moreover, the findings of this study further define the lifestyle of a Sneakerhead and shed light on their unique behaviors and practices within the culture.

Abstract:

Introduction As street protests and clashes between citizens and authorities in places as different as Ferguson, Missouri and Hong Kong in autumn 2014 demonstrate, everyday life in many parts of the world is characterised by conflicting and competing sets of cultural norms, values, and practices. The idea that groups create cultures that stand in contrast to “mainstream” or “dominant culture” is nothing new—sociology’s earliest scholars sought cultural explanations for social “dysfunctions” such as anomie and deviance. Yet our interest in this article is not about the problems that marginalised and non-normative groups face, but rather with the cultures that are created as part of dealing with those problems. Milton Yinger begins his 1982 book, Countercultures: The Promise and Peril of a World Turned Upside Down, by contrasting multiple perspectives on countercultures. Some thinkers have characterised countercultures as not only a mundane feature of social life, but as a necessary one: Countercultures and the many types of intentional communities they commonly create are not social aberrations. For thousands of years there have been attempts to provide alternatives for the existing social order in response to the perennial grounds for dissent: hierarchy and privilege […,] disgust with hedonism and consumerism […, and] a decline in the quality of life. (Yinger, Countercultures 1) Others, however, have discursively delegitimised countercultures by characterising them as something in between naiveté and unschooled arrogance. Speaking specifically about hippies in the 1960s, Bell argued that the so-called counter-culture was a children’s crusade that sought to eliminate the line between fantasy and reality and act out in life its impulses under a banner of liberation. It claimed to mock bourgeois prudishness, when it was only flaunting the closet behavior of its liberal parents. It claimed to be new and daring when it was only repeating in more raucous form […] the youthful japes of a Greenwich Village bohemia of a half century before. It was less a counter-culture than a counterfeit culture. (xxvi-xxvii) If Bell is at all right, then perhaps countercultures may be better understood as subcultures, a term that may not require the idea of opposition (but see Gelder; Williams, Subcultural). To tease this distinction out, we want to consider the value of the counterculture concept for the study of oppositional subcultures. Rather than uncritically assuming what counter means, we take a more analytical view of how “counter,” as similar to other terms such as “resistant” and “oppositional,” has been articulated by social scientists. In doing this, we focus our attention on scholarly works that have dealt explicitly with group cultures “that sharply contradict the dominant norms and values of the society of which that group is a part” (Yinger, Countercultures 3). The Relationship between Counterculture and Subculture Many scholars point to the Chicago School of sociology as developing the first clear articulation of subcultural groups that differed clearly from mainstream society (see for example, Gelder and Thornton; Hannerz, E.; Williams, Youth). Paul G. Cressey, Frederic Thrasher, and later William Foote Whyte each provide exemplary empirical studies of marginal groups that were susceptible to social problems and therefore more likely to develop cultures that were defined as problematic for the mainstream. Robert Merton argued that marginalised groups formed as individuals tried to cope with the strain they experienced by their inability to access the cultural means (such as good education and good jobs) needed to achieve mainstream cultural goals (primarily, material success and social status), but Albert Cohen and others subsequently argued that such groups often reject mainstream culture in favour of a new, alternative culture instead. Within a few years, conceptual distinctions among these alternative cultures were necessary, with counterculture and subculture being disambiguated in American sociology. Yinger originally employed the term contraculture but eventually switched to the more common counterculture. Subculture became most often tied either to the study of religious and ethnic enclaves (Mauss) or to deviance and delinquency (Arnold), while counterculture found its currency in framing the cultures of more explicitly political groups and movements (see for example, Cushman; George and Starr). Perhaps the clearest analytical distinction between the terms suggested that subculture refer to ascribed differences based upon socio-economic status, ethnicity, religion (and so on) in relation to the mainstream, whereas counterculture should refer to groups rooted in an explicit rejection of a dominant culture. This is similar to the distinction that Ken Gelder makes between subcultures based upon marginalisation versus non-normativity. Counterculture became best used wherever the normative system of a group contains, as a primary element, a theme of conflict with the values of the total society, where personality variables are directly involved in the development and maintenance of the group's values, and wherever its norms can be understood only by reference to the relationships of the group to a surrounding dominant culture. (Yinger, Contraculture 629) Even at that time, however, such a neat distinction was problematic. Sociologist Howard S. Becker demonstrated that jazz musicians, for example, experienced a problem shared in many service occupations, namely that their clients did not possess the ability to judge properly the value of the service rendered, yet nevertheless sought to control it. As a consequence, a subculture emerged based on the opposition of “hip” musicians to their “square” employers’ cultural sensibilities. Yet Becker framed their experiences as subcultural rather than countercultural, as deviant rather than political (Becker 79-100). Meanwhile, the political connotations of “counterculture” were solidifying during the 1960s as the term became commonly used to describe aspects of the civil rights movement in the US, hippie culture, and the anti-Vietnam or peace movement. By the end of the 1960s, subculture and counterculture had become analytically distinct terms within sociology. Cultural Studies and the Class-ification of Counterculture The reification of subculture and counterculture as ontologically distinct phenomena was more or less completed in the 1970s through a series of publications on British youth cultures and subcultures (see Hall and Jefferson; Hebdige; Mungham and Pearson). The Centre for Contemporary Cultural Studies (CCCS) in particular expended a great deal of collective mental energy theorising the material base upon which cultures—and in particular spectacular youth subcultures such as mods and punk—exist. As with Marxist analyses of culture more generally, class was considered a key analytic variable. In the definitive theoretical statement on subculture, Clarke, Hall, Jefferson, and Roberts argued that “the most fundamental groups are the social classes, and the major cultural configurations will be […] ‘class cultures’” (13). Subcultures were thus seen as ideological reactions to the material conditions experienced and made meaningful within working class “parent culture.” This is what made youth subcultures sub—a part of the working-class—as well as cultural—the process of expressing their structural position. Given the Marxist orientation, it should go without saying that subcultures, as working-class youth cultures, were seen as naturally in a state of conflict with bourgeois culture. But that approach didn’t account well for counter-currents that emerged from within the middle-class, whose relationship with the means of production was markedly different, and so the concept of counterculture was appropriated to describe a distinctly middle-class phenomenon. The idea that counterculture represented an overtly political response from within the dominant culture itself fitted with work by Theodore Roszak and Frank Musgrove, and later Yinger (Countercultures) and Ulf Hannerz, who each defined counterculture through its political and activist orientations stemming from a crisis within the middle-class. To further differentiate the concepts, the CCCS dismissed the collective aspect of middle-class resistance (see Clarke et al., 58-9, for a list of phenomena they considered exemplary of middle-class counterculture), describing it as more “diffuse, less group-oriented, [and] more individualised” than its working-class counterpart, the latter “clearly articulated [as] ‘near’ or ‘quasi’-gangs” (Clarke et al. 60). And whereas subcultures were centred on leisure-time activities within working-class environments, countercultures were concerned with a blurring of the boundaries between work and leisure. This conceptualisation was problematic at best, not least because it limits counterculture to the middle-class and subculture to the working class. It also gave considerably more agency and consequence to middle-class youths. It seemed that countercultures, with their individualist tendencies, offered individuals and groups choices about what and how to resist, as well as some expectations for social change, while subculturalists, locked within an unfortunate class position, could only resist dominant culture “at the profoundly superficial level of appearances” (Hebdige 17). Beyond the Limits of Class Cultures By 1980 cultural studies scholars had begun disassembling the class-basis of subcultures (see for example, G. Clarke; McRobbie; Griffin). Even though many studies still focused on stylised forms of opposition, subcultural scholarship increasingly emphasised subcultures such as punk as reflecting a more explicitly politicised resistance against the dominant or mainstream culture. Some scholars suggested that “mainstream culture” was used as a contrastive device to exaggerate the distinctiveness of those who self-identity as different (see U. Hannerz; Copes and Williams), while others questioned what subcultures could be seen as existing independently from, or in assumed opposition to (see Blackman; Thornton). In such cases, we can see a move toward reconciling the alleged limits of subculture as a countercultural concept. Instead of seeing subcultures as magical solutions and thus inevitably impotent, more recent research has considered the agency of social actors to overcome social divisions such as race, gender, and class. On the dance floor in particular, youth culture was theorised as breaking free of its class-binding shackles. Along with this break came the rhetorical distancing from CCCS’s definitions of subculture. The attempted development of “post-subculture” studies around the Millennium focused on consumptive behaviours among certain groups of youths and concluded that consumption rather than opposition had become a hallmark of youth culture broadly (see Bennett, Popular; Huq; Muggleton). For these scholars, the rave and club cultures of the 1990s, and others since, represent youth culture as hedonistic and relatively apolitical. “Post-subculture” studies drew in part on Steve Redhead’s postmodern approach to youth culture as found in The Clubcultures Reader and its companion text, From Subcultures to Clubcultures (Redhead). These texts offered a theoretical alternative to the CCCS’s view of oppositional subcultures and recognition that subcultural style could no longer be understood as a representation of ideological strain among working-class youths. Carried forward in volumes by David Muggleton and Rupert Weinzierl,,among others, “post-subcultural” scholarship criticised prior subcultural research for having objectified/reified mainstream/subcultural boundaries and authenticities, echoing Gary Clarke’s remark that the sharp distinction between us and them “rests upon [subculturalists’] consideration of the rest of society as being straight, incorporated in a consensus, and willing to scream undividedly loud in any moral panic” (71). Instead, the mixtures of punk, mod, skinhead and/or hippy styles among club-goers signalled “entirely new ways of understanding how young people perceive the relationship between music taste and visual style…revealing the infinitely malleable and interchangeable nature of the latter as these are appropriated and realised by individuals as aspects of consumer choice” (Bennett, Subcultures 613). Reincorporating the Counter into Subculture Studies The postmodern focus on cultural fluidity, individuality, and consumption highlights to some extent the agency that individuals have to make choices about the cultures in which they participate. To be sure, the postmodern and post-subculture critiques of class-based subculture studies were quite influential in the development of more recent subcultural scholarship, though not necessarily as they were intended. Much of the theoretical rhetoric of post-subculture scholarship (over-)emphasised heterogeneity, contingency, and play, which drew attention away from the collective identities and practices that continue to characterise many subcultures and groups. Fortunately, other scholars over the last decade have been critical of that approach’s failure to deal with perennial concerns related to participation in alternative cultural groups, including consumption (Buckingham), voice (Bae and Ivashkevich), education (Tuck and Yang), and group affiliation (Pilkington), among others. We want to follow this trajectory by explicitly reiterating the continuing significance of the “counter” aspects of subcultures. Two trends in social theory are exemplary in this reiteration. The first trend is a growing interest in re-theorizing resistance to refer to “a contribution to progressive transformations and radical changes in social and cultural structures” (Johansson and Lalander) rather than to a set of styles and practices through which working-class youth impotently rage against the machine. Resistance is qualitatively different from rebellion, which is often framed in terms of unconscious or irrational behaviour (Raby); resistance is first and foremost intentional. Subcultures articulate resistance to mainstream/dominant culture and may be measured across several continua, including passive to active, micro to macro, covert to overt, individual to collective, and local to global (see Williams, Resistance; E. Hannerz). Participants in countercultures see themselves as being more critically aware of what is happening in the world than the average person, believe that they act on that critical awareness in their thoughts, words, and/or deeds, and electively detach themselves from “involuntary or unconscious commitments” (Leary 253) to mainstream culture, refusing to uncritically follow the rules. The concept of resistance thus gives some momentum to attempts to clarify the extent to which members of alternative cultures intentionally break with the mainstream. The links between resistance and counterculture are explicitly dealt with in recent scholarship on music subcultures. Graham St John’s work on electronic dance music culture (EDMC), for example, offers a complex analysis of resistant practices that he conceptualizes as countercultural. Participation in EDMC is seen as more than simple hedonism. Rather, EDMC provides the scripts necessary for individuals to pursue freedom from various forms of perceived oppression in everyday life. At a more macro level, Madigan Fichter’s study of counterculture in Romania similarly frames resistance and political dissent as key variables in the articulation of a counterculture. Some recent attempts at invoking counterculture seem less convincing. Noting that counterculture is a relatively “unpopular term in social scientific research,” Hjelm, Kahn-Harris, and LeVine nevertheless proceed to theorize heavy metal as countercultural by drawing on the culture’s “transgressive” (14) qualities and “antagonistic […] attempts to shock and provoke [as well as] those occasions when metal, by its very presence, is shocking” (15). Other studies have similarly articulated “countercultures” in terms of behaviours that transgress mainstream sensibilities (see for example, Arthur and Sherman; Kolind). It is debatable at best, however, whether hedonism, transgression, or provocation are sufficient qualities for counterculture without concomitant cultural imperatives for both resistance and social change. This leads into a brief comment on a second trend, which is the growing interconnectedness of social theories that attend to subcultures on the one hand and “new” social movements (NSMs) on the other. “Traditional” social movements, such as the civil rights and labour movements, have been typically organised by and for people excluded in some way from full rights to participate in society, for example the rights to political participation or basic economic protection. NSMs, however, often involve people who already enjoy full rights as members of society, but who reject political and economic processes that injure them or others, such as marginalised groups, animals, or the environment. Some movements are contentious in nature, such as the Occupy-movement, and thus quite clearly antagonistic toward mainstream political-economy. NSM theories (see Pichardo), however, also theorize the roles of culture and collective identity in supporting both opposition to dominant processes and strategies for alternative practices. Other NSMs foster lifestyles that, through the minutiae of everyday practice, promote a ground-up reaction to dominant political-economic practices (see Haenfler, Johnson, and Jones). Both contentious and lifestyle movements are relatively diffuse and as such align with traditional conceptualisations of both subculture and counterculture. NSM theory and subcultural theories are thus coming together in a moment where scholars are seeking distinctly cultural understandings of collective lifestyles of resistance and social change. Conclusion Recent attempts to rephrase subcultural theory have combined ideas of the Birmingham and Chicago Schools with more contemporary approaches such as social constructivism and new social movements theory. Together, they recognise a couple of things. First, culture is not the determining structure it was once theorised to be. The shift in understanding subcultural groups as rooted in ascribed characteristics—being naturally different due to class, ethnicity, age, or to location (Park; Cohen; Clarke et al.)—to one in which subcultures are intentional articulations created by people, highlights the agency of individuals and groups to create culture. The break with realist/objectivist notions of culture offers promising opportunities for understanding resistance and opposition more generally. Second, the “counter” continues to be relevant in the study of subcultures. Subcultural participation these days is characterised as much or more by non-normativity than by marginalisation. As such, subcultures represent intentional protests against something outside themselves. Of course, we do not mean to suggest this is always and everywhere the case. 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Abstract:

Steffen Johncke: The Boundaries Within. Ideas about Culture and Subculture in Social Constructions of HIV/AIDS in Denmark. Based on two studies with practical purposes, this article presents critical analyses of some of the social and political processes involved in the construction of “gay men” and “immigrants” as culturally distinet groups in relation to HIV/AIDS in Denmark. First an evaluation of a campaign that offers information and support to men who have sex with men is presented. The campaign is based with a gay organisation, and it works from the assumption that men who have sex with men belong to a “hom*osexual subculture”, although they do so in various degrees. This assumption is challenged by the experiences and opinions of members of the target group interviewed in the cause of the evaluation. The subculture imagery, however, coincides with a dominant construction in Danish HIV/AIDS policy: the distinetion between hom*osexual men and the general (heterosexual) population as separate entities. This distinetion impedes the delivery of relevant information to all men who have sex with men. The second study is concemed with Danish service providers’ view of immigrants living with HIV in Denmark. The service providers’ characterizations of immigrants and accounts of problems of contact are shown to express stereotypical images of “immigrants’ cultural backgrounds”. These images are analysed as the inverted expressions of the social and cultural norms typical of the clinics and offices of the Danish health and social services. In order to improve communication and services, the Danish staff do not need “more knowledge of more cultures”, as they request - rather they need to do critical self-reflection of their relationship with all clients and patients. The article concludes that anthropologists need to be wary of the role played by the concept of “culture” in relation to HIV/AIDS where it has become a political rather than an analytical tool.

Abstract:

Closer examination of contemporary art forms including music videos in addition to the Gothic’s literature legacy is essential, “as it is virtually impossible to ignore the relationship the Gothic holds to popular culture” (Piatti-Farnell ii). This article critically examines how Gothic themes and modes are used in the music videos of Lana Del Rey; particularly the “ways in which Gothic is dispersed through contemporary non-literary media” (Spooner and McEvoy 2). This work follows the argument laid down by Edwards and Monnet who describe Gothic’s assimilation into popular culture —Pop Gothic— as a powerful pop cultural force, not merely a subcultural or cult expression. By interpreting Del Rey’s work as a both a component of, and a contributor to, the Pop Gothic advance, themes of social climate, consumer culture, gender identity, sexuality and the male gaze can be interrogated. Indeed the potential for a collective crisis of these issues in early 21st Century western culture is exposed, “the façade of carnivalised surfaces is revealed to hide the chaos and entropy of existential emptiness.” (Yeo 17). Gothic modes have been approximated by Pop Gothic into the mainstream (Edwards and Monnet) as a driving force behind these contradictions and destabilisations. The Gothic has become ubiquitous within popular culture and continues to exert influence. This is easily reflected in the $392 million the first Twilight movie grossed at the box office (Edwards and Monnet). Examples are abundant in pop culture across music, film and television. Edwards and Monnet cite the movies Zombieland and Blade in the Pop Gothic march, along with TV shows including Buffy the Vampire Slayer, Being Human, True Blood as well as Lady Gaga’s Fame Monster music album. Edwards and Monnet observe that the Gothic aesthetics of the 1980s and 1990s, “melancholy and imagery associated with death, dying and the undead” (3), shifted from the corners of subculture to the mainstream of millennial popular culture. With this shift comes the rebelliousness and melancholy that characterises Gothic texts. This is evident when a pop star of Lana Del Rey’s popularity —her Summertime Sadness video alone has over 160 million views on youtube.com (YouTube)— narratively represents themes of death and suicide repeatedly in her videos. In two of Lana Del Rey’s music videos —Blue Jeans and Born to Die— either she or a representation of her persona dies. In a third video, Summertime Sadness, her companion takes her own life and Lana ultimately follows suit. Themes of death and loss are just the most obvious of Gothic elements present in Del Rey’s work. Del Rey’s songs and videos speak of the American dream, of aestheticised beauty, of being immaculately presented, well dressed and having hair “beauty queen style”, as in Summertime Sadness. She depicts an excess of hedonistic consumption and love that knows no bounds, not even death. Much of the delivery has resonance with the Gothic; performatively, visually and musically, and shows a subversion and fatalism that juxtaposes, contests and contradicts pop cultural tropes (Macfarlane). This contrary nature of the Gothic, as characterised by Botting, can provoke a sense of otherness; the uncanny, including “displays of uncontrolled passion, violent emotion or flights of fancy to portrayals of perversion or obsession” (Gothic 2). It is argued that these characteristics have been commodified into merchandisable and mainstream stylistic representations (Edwards and Monnet). Del Rey’s visual work uses this otherness and representation of repressed darkness as subversion or contestation to the bubble gum consumerist, fairy tale sexualisation of the Katy Perry brand of neo-liberal pop music that floods the mainstream (Macfarlane). Del Rey also harnesses the Gothic mode in her music, underscoring social anxieties through moments of sound which act as “a sonic imp, this music enters perception through the back door, and there it does its destabilising work” (van Elferen 137). As potential psychosocial sources of this otherness in the Gothic (Botting, Gothic), Jung argued that as a collective consciousness by repressing our darkest side, we can be dislocated from it. Further he argued that many modern ills —conflict, war, disenfranchisem*nt, poverty— stem from culturally rationalised divisions of ‘good vs evil’ (Tacey). Providing a space for these dark sides to surface, Swirski comments that cultural product can act "as a social barometer and a cultural diagnostic tool. It identifies social trends and cultural patterns and weaves elaborate counterfactuals- literary fictions- that hang human faces on large-scale human abstractions such as society and culture" (1). Jung proposes the large-scale social abstraction; that to truly live with ourselves we need embrace the otherness inside us— to learn to live with it (Tacey). The Gothic may enable this living with, rather than living without. Jung asserts that we now rely so much on what we can touch, taste and own, that western culture has become a “creed without substance” (Tacey 32). In more concrete terms, Hoffie argues that popular media today tells stories: in terms of disaster and crisis: weather patterns: disastrous. Climate Change: disastrous. Global Financial Crisis: disastrous. Political situations: disastrous. Unemployment: disastrous. And so on. The high-pitched wail of this lament corrodes the peaks and troughs of potential emotional responsiveness; the vapours of benumbing apathy steam upwards like a bewitching spell. All stands still. Action, like in a bad dream, seems impossible. (14) This apathy in the face of crisis or disaster is well expressed in Del Rey’s work through the Gothic influenced lyrics and videos; she describes her partner as so good looking as to be “sick as cancer” in Blue Jeans and that her lover left her because he was “chasing paper”. Represented here is the social current that the need to acquire goods in late capitalism’s climate “of unrestrained consumerism” (Heine and Thakur 2) is her lover’s priority over companionship. Revealing more of the Gothic aesthetic is that her videos and songs represent this loss, they depict “disturbances of sanity and security” (Botting, Gothic 2) and thematically reflect the social climate of “disaster and crisis” (Hoffie 14). This sense of otherness through Gothic influences of the uncanny, death and melancholy have a significant impact on creative expression creating music videos that play like a kind of half remembered nightmare (Botting, Love Your Zombie; Macfarlane). In the black and white video for Blue Jeans the opening shot shows an image of Del Rey rippling and blurred, framed by circular waves of water as black as oil. The powerful Gothic aesthetic of the abyss is rendered here, “to convey the figurative meaning of a catastrophic situation seen as likely to occur whereby the individual will sink to immeasurable intellectual, ethical or moral depths” (Edwards and Monnet 9). This abyss is represented as Del Rey sings to her ghostly tattooed lover that she will love him until “the end of time” and climaxes in the suggestion that he drowns her. As in Edwards and Monnet‘s description of zombie films, Del Rey’s videos narratively “suggest that the postmodern condition is itself a form of madness that disseminates cultural trauma and erases historical memory” (8). This view is evident in contrasting Del Rey’s interview comment that she finds conversations about feminism boring (Cooper). Yet in her song delivery and lyrics she retains an ironic tone regards feminine power. This combination helps “produce a darkly funny and carnivalesque representation of sex and waste under late capitalism” (Edwards and Monnet 8). Further evidence of these ironies and distorted juxtapositions of loss and possession are evident in the song Radio. The video —a bricolage of retrospective fashion imagery— and lyrics hint at the persistent desire for goods in US western culture (Heine and Thakur). Simultaneously in her song Radio, she is corruptibly engorged by consumption and being consumed (Mulvey) as she sings that life is “sweet like cinnamon, a f*cking dream on Ritalin”. The video itself represents distorted dreams hyper-real on Ritalin. Del Rey’s work speaks of an excess; the overflow of sensations, sexual excess, of buying, of having, of owning, and at the same time the absence; of loss or not knowing what to have (Botting, Love Your Zombie). Exemplified by the lyrics in What Makes Us Girls, “do I know what I want?” and again in Radio “American dreams came true somehow, I swore I’d chase until I was dead”. Increasingly it is evident that Del Rey sings “as a woman who does not know what she wants” (Vigier 5). She illustrates the “endemic narcissism” (Hoffie 15) of contemporary western culture. Del Rey therefore clearly delineates much of “the loneliness, emptiness, and alienation that results from rampant consumerism and materialism under advanced capitalism” (Edwards and Monnet 8). As a theme of this representation, Del Rey implies a sense of commodified female sexual energy through the male gaze (Mulvey), along with a sense of wasted youth and opportunity in the carnivalesque National Anthem. The video, shot as if on Super 8 film, tells the story of Del Rey’s ‘character’ married to a hedonistic style of president. It is reminiscent of the JFK story including authentic and detailed presentation of costume —especially Del Rey’s Jackie Onassis fashions— the couple posing in presidential gardens with handsome mixed-race children. Lavish lifestyles are depicted whilst the characters enjoy drinking, gambling and consumerist excess, Del Rey sings "It's a love story for the new age, For the six page, We're on a quick sick rampage, Wining and dining, Drinking and driving, Excessive buying, Overdose and dyin'". In National Anthem sexual excess is one of the strongest themes communicated. Repeatedly depicted are distinct close up shots of his hand on her thigh, and vice versa. Without being sexually explicit in itself, it is an overtly sexual reference, communicating something of sexual excess because of the sheer number of times it is highlighted in close-up shots. This links to the idea of the Gothic use of jouissance, a state of: excessive energies that burst in and beyond circuits of pleasure: intensities are read in relation to a form of subjectivity that finds itself briefly and paradoxically in moments of extreme loss. (Botting, Love Your Zombie 22) Del Rey represents these moments of loss —of herself, of her man, of her power, of her identity being subsumed by his— as intense pleasure, indicated in the video through sexual referencing. Botting argues that these excesses create anxieties; that in the pursuit of postmodern excess, of ownership, of consumption: the subject internalises the inconsistencies and contradictions of capitalism, manifesting pathologies not of privation but overabundance: stress, eating disorders, self-harming, and a range of anxieties. (Love Your Zombie 22) These anxieties are further expressed in National Anthem. Del Rey sings to her lover that he cannot keep his “pants on” and she must “hold you like a python”. The python in this tale simultaneously symbolises the exotic, erotic and dangerous entrapment by her male suitor. Edwards and Monnet argue for the Gothic monster, whose sign is further referenced as Del Rey swims with crocodiles in Blue Jeans. Here the male power, patriarchy and dominance is represented as monstrous. In the video she shares the pool with her beau yet we only see Del Rey swim and writhe with the crocodiles. Analogous of her murderous lover, this adds a powerful otherness to the scene and reinforces the symbols of threatening masculinity and impeding disaster. This expression of monstrousness creates a cathartic tension as it “puts the ‘pop’ in Pop Goth: its popularity is based on the frisson of selling simultaneous aversion from and attraction to self-destruction and cultural taboo” (Edwards and Monnet 9). In a further representation of anxieties Del Rey conforms to the sexual object persona in large part through her retro pin-up iconography —meticulous attention to costume, continuous posing and pouting— and song lyrics (Buszek). As in National Anthem her lyrics talk of devotion and male strength to protect and to “keep me safe in his bell tower”. Her videos, whilst they may show some of her strength, ultimately reside in patriarchal resolution (Mulvey). She is generally confounded by the male figures in her videos appearing to be very much alone and away from them: most notably in Blue Jeans, Born to Die and Video Games. In two cases it is suggested she is murdered by the male figures of her love. Her costume and appearance —iconic 1960’s swimsuits, pantsuits and big hairstyles in National Anthem— portray something of the retro pin-up. Buszek argues that at one time “young feminists may poke fun at the pin-up, but they do so in ways that betray affinities with, even affection for, the genre itself” (3). Del Rey simultaneously adheres to and confronts these normative gender roles, as is characteristic of the Gothic mode (Botting, Gothic). These very Gothic contradictions are also evident in Del Rey’s often ironic or mocking song delivery, undermining apparent heteronormative sexual and gender positioning. In National Anthem she sings, as if parodying women who might sincerely ask, “do you think he’ll buy me lots of diamonds?”. Her conformity is however, subverted. In Del Rey’s videos, clear evidence exists in her facial expressions where she consistently portrays Gothic elements of uncertainty, sorrow, grief and a pervading sense that she does not belong in this world (Botting, Gothic). Whilst depicted as a brooding and mourning widow —simultaneously playing the mistress luxuriating on a lion skin rug— in National Anthem Del Rey sings, “money is the anthem of success” without a smile or sense of any attachment to the lyrics. In the same song she sings “God you’re so handsome” without a trace of glee, pleasure or optimism. In the video for Blue Jeans she sings, “I will love you til the end of time” staring sorrowfully into the distance or directly at the camera. This confident yet ‘dead stare’ emphasises the overall juxtaposition of the largely positive lyrical expression, with the sorrowful facial expression and low sung notes. Del Rey signifies repeatedly that something is amiss; that the American dream is over and that even with apparent success within this sphere, there exists only emptiness and isolation (Botting, Love Your Zombie). Further contradictions exist as Lana Del Rey walks this blurred line —as is the Gothic mode— between heteronormative and ambiguous gender roles (Botting, Gothic; Edwards and Monnet). Lana Del Rey oscillates between positions of strength and independence —shown in her deadpan to-camera delivery— to that of weakness and subjugation. As she plays narrator, Del Rey symbolically reclaims some power as she retells the tragic story of Born to Die from her throne. Represented here Del Rey’s persona exerts a troubled malevolence, with two tigers calmly sat by her side: her benevolent pets, or symbols of contrived excess. She simultaneously presents the angelic —resplendent in sheer white dress and garland ‘crown’ headdress of the spurned bride in the story— and the stoic as she stares down the camera. Del Rey is powerful and in many senses threatening. At one point she draws a manicured thumbnail across her neck in a cut-throat gesture; a movement echoed later by her lover. Her character ultimately walks symbolically —and latently— to her death. She neither remedies her position as subservient, subordinate female nor revisits any kind of redemption for the excessive male dominance in her videos. The “excess is countered by greater excess” (Botting Love Your Zombie 27) and leads to otherness. In this reading of Del Rey’s work, there are representations that remain explicitly Pop Gothic, eliciting sensations of paranoia and fear, overloading her videos with these signs (Yeo). These signs elicit the otherness of the Gothic mode; expressed in visual symbols of violence, passion or obsession (Botting, Gothic). In our digital visual age, subjecting an eager viewer to this excess of signs creates the conditions for over-reading of a growing gender or consumerist paranoia, enabled by the Gothic, “paranoia stems from an excessive over-reading of signs and is a product of interpretation, misinterpretation and re-interpretation based on one’s knowledge or lack of it” (Yeo 22). Del Rey stimulates these sensations of paranoia partly through interlaying intertextual references. She does this thematically —Gothic melancholy— and pop culturally channelling Marilyn Monroe and other fashion iconography, as well as through explicit textual references, as in her most recent single Ultraviolence. In Ultraviolence, Del Rey sings “He hit me and it felt like a kiss”. Effortlessly and simultaneously she celebrates and lays bare her pain; however the intertextual reference to the violent controversy of the film A Clockwork Orange serves to aestheticise the domestic violence she describes. With Del Rey it may be that as meaning is sought amongst the texts as Macfarlane wrote about Lady Gaga, Del Rey’s “truth is ultimately irrelevant in the face of its interlayed performance” (130). Del Rey’s Gothic mode of ambiguity, of transgressed boundaries and unclear lines, shows “this ambience of perpetually deferred climax is no stranger to contemporary culture” (Hoffie 15) and may go some way to expressing something of the “lived experience of her audience” (Vigier 1). Hermes argues that in post-feminist pop culture, strong independent post-feminist women can be characterised by their ability to break traditional taboos, question or hold up for interrogation norms and traditions, but that ultimately narrative arches tend to restore the patriarchal norm. Edwards and Monnet assert that the Gothic in Pop Gothic cultural representation can become “post-race, post-sexuality, post-gender” (6). In places Del Ray exhibits this postmodernism but through the use of Gothic mode goes outside political debates and blurs clear lines of feminist discourse (Botting, Love Your Zombie). Whilst a duality in the texts exists; comments on consumerism, the emptiness of capitalist society and a suicidal expression of hopelessness, are undermined as she demonstrates conformity to subservient gender roles and her ambiguously ironic need to be “young and beautiful”. To be consumed by her man thus defines her value as an object within a consumerist neo-liberal trope (Jameson). This analysis goes some way to confirming Hermes’ assertion that in this post-feminist climate there has been a “loss of a political agenda, or the foundation for a new one, where it signposts the overcoming of unproductive old distinctions between feminist and feminine” (79). Hermes further argues, with reference to television shows Ally McBeal and Sex and the City, that presentation of female characters or personas has moved forward; the man is no longer the lone guarantor of a woman’s happiness. Yet many of the tropes in Del Rey’s work are familiar; overwhelming love for her companion equal only to the emphasis on physical appearance. Del Rey breaks taboos —she is powerful, sexual and a romantic predator, without being a demon seductress— and satirises consumerist excess and gender inequality; yet she remains sexually and politically subservient to the whim and sometimes violently expressed or implied male gaze (Mulvey). Del Rey may well represent something of Vigier’s assertion that whilst society has clear direction for the ‘success’ of women, “that real liberation and genuine satisfaction elude them” (1). In closing, there is no clear answer as to whether Del Rey is a Beauty Queen or Gothic Princess; she is neither and she is both. In Vigier’s words, “self-exploitation or self-destruction cannot be the only choices open to young women today” (13). Del Rey’s work is provocative on multiple levels. It hints at the pull of rampant consumerism and the immediacy of narcissistic desires, interlinked with contradictions which indicate the potential for social crises. This is shown in Del Rey’s use of the Gothic — otherness, the monstrous, darkness and death— and its juxtaposition with heteronormative gender representations which highlights the persistent commodification of the female body, its subjugation to male power and the potential for deep anxieties in 21st-century identity. References Blue Jeans. Dir. Yoann Lemoine. Perf. Lana Del Rey. Interscope Records, 2012. Botting, Fred. Gothic. New York: Routledge, 2014. Botting, Fred. "Love Your Zombie." The Gothic in Contemporary Literature and Popular Culture. Ed. Edwards, Justin and Agnieszka Monnet. New York: Routledge, 2012. 19-36. Buszek, Maria. Pin-Up Grrrls Feminism, Sexuality and Popular Culture. London: Duke University Press, 2006. Cooper, Duncan. "Lana Del Rey Cover Interview." Fader, June 2014. Edwards, Justin, and Agnieszka Monnet. "Introduction." The Gothic in Contemporary Literature and Popular Culture. Eds. Justin Edwards and A. Monnet. New York: Routledge, 2012. 1-18. Heine, Jorge, and Ramesh Thakur. The Dark Side of Globalisation. New York: UN UP, 2011. Hermes, Joke. "The Tragic Success of Feminism." Feminism in Popular Culture. Eds. Joanne Hollows and Rachel Moseley. New York: Berg, 2006. 79-95. Hoffie, Pat. "Deadly Ennui." Artlink Magazine 32.4 (2012): 15-16. Jameson, Fredric. "Globalisation and Political Strategy." New Left Review 2.4 (2000): 49-68. Lana Del Rey. "Radio." Born To Die. Interscope Records, 2012. "Lana Del Rey - Summertime Sadness" YouTube, n.d. 12 June 2014 ‹http://www.youtube.com/watch?v=nVjsGKrE6E8›. Lana Del Rey. "This Is What Makes Us Girls." Born To Die. Interscope Records, 2012. Macfarlane, K. "The Monstrous House of Gaga." The Gothic in Contemporary Literature and Popular Culture. Ed. Justin Edwards and A. Monnet. New York: Routledge, 2012. 114-134. Mestrovic, Stjepan. Postemotional Society. London: Sage, 1997. Mulvey, Laura. Visual and other Pleasures. New York: Palgrave Macmillan, 2009. National Anthem. Dir. Anthony Mandler. Perf. Lana Del Rey. Interscope Records, 2012. Paglia, Camille. Lady Gaga and the Death of Sex. 12 Sep. 2010. 2 June 2014 ‹http://www.thesundaytimes.co.uk/sto/public/magazine/article389697.ece›. Piatti-Farnell, Lorna. "Introduction: a Place for Contemporary Gothic." Aeternum: the Journal of Contemporary Gothic Studies 1.1 (2014): i-iv. Spooner, Catherine, and Emma McEvoy. The Routledge Companion to Gothic. New York: Routledge, 2007. Summertime Sadness. Dir. Chris Sweeney. Perf. Lana Del Rey. Interscope Records, 2013. Swirski, Peter. American Utopia and Social Engineering in Literature, Social Thought, and Political History. New York: Routledge, 2011. Tacey, David. The Jung Reader. New York: Routledge, 2012. Van Elferen, Isabella. "Spectural Liturgy, Transgression, Ritual and Music in Gothic." The Gothic in Contemporary Literature and Popular Culture. Eds. Justin Edwards and A. Monnet. New York: Routledge, 2012. 135-147. Vigier, Catherine. "The Meaning of Lana Del Rey." Zeteo: The Journal of Interdisciplinary Writing Fall (2012): 1-16. Yeo, David. "Gothic Paranoia in David Fincher's Seven, The Game and Fight Club." Aeternum: The Journal Of Contemporary Gothic Studies 1.1 (2014): 16-25. Young and Beautiful. Dir. Chris Sweeney. Perf. Lana Del Rey. Interscope Records, 2013.

Abstract:

The Walking Dead is an American post-apocalyptic horror drama television series based on the comic book series of the same name. In the opening episode, Sheriff’s Deputy Rick Grimes awakens after months in a coma in an abandoned hospital to find a post-apocalyptic world dominated by flesh eating zombies. The cause of the apocalypse is unknown, and Grimes does not know what has happened to his family. The start of the programme is situated around his quest to find his family, and the encounters he has with the many other survivors along the way. The plot of The Walking Dead centres on the survivors of the apocalypse as they search for safe haven away from the “walkers”, or “biters”; the first series focuses on how they cope with the immediate realities of life in the post-apocalyptic world. From the outset, the programme finds its way through the upheaval and destruction of everyday American life. Decay is persistent and inevitable in the threat of death from the “walkers”; this familiar Gothic trope is ever-present throughout the series.This paper uses a Gothic focus to examine The Walking Dead and considers the disintegration of society and family after the zombie Apocalypse. It focuses primarily on the first series of The Walking Dead, and examines Gothic tropes through a discussion of the decay of the walkers, the decay of the family, and the decay of society.Zombie Gothic It is important to examine the zombie narrative within a Gothic framework. Kyle Bishop argues that “zombies and the narratives that surround them function as part of the larger Gothic literary tradition, even as they change that tradition as well” (31). In contrast to other Gothic traditions that began in literature, the zombie is unique as it began in folklore, cinema and drama. Similarities to other Gothic traditions exist, such as ghosts and vampires, and the zombie narrative serves as a vehicle to examine cultural anxieties and prevailing attitudes. In fact, Bishop suggests that the zombie narrative has now proven itself to be as interesting and complex as more established Gothic traditions (31). Just as earlier Gothic traditions allowed people to explore themselves in the mirror that Frankenstein (1818) or Dracula (1897) provided, the zombie allows for a more modern examination: a world that is increasingly complex with its technological and cybernetic advances yet a world where humanity has still not resolved the great differences that exist. Bishop argues that “during the latter half of the twentieth century, for example, zombie movies repeatedly reacted to social and political unrest, graphically representing the inescapable realities of an untimely death…” (11). The zombie narrative’s ability to adapt to cultural anxieties make it part of the Gothic tradition. Bishop also argues that, in a post–9/11 climate, the zombie film works as an important example of:the contemporary Gothic, readdressing “the central concerns of the classical Gothic,” such as “the dynamics of family, the limits of rationality and passion, the definition of statehood and citizenship, the cultural effects of technology.” In addition to exposing such repressed cultural anxieties, Fred Botting emphasizes how Gothic narratives “retain a double function in simultaneously assuaging and intensifying the anxieties with which they engage.” (26) The Gothic situates itself from the 18th century as writing of excess and this tendency permeates much of the genre’s narratives, characters and settings. The mutability in Gothic texts provides a platform for many social issues and anxieties to be addressed; its ability to shift and adapt in order to reflect contemporaneous social trends is partly what has enabled it to remain popular (Botting Gothic). The zombie forces a confrontation with the fears of life and death, freedom and enslavement, and the destruction of modern society. These include “the exploitation of the masses in capitalist society, the soullessness of modern-day life, our fear of global apocalypse, our revulsion at the reality of war, and the inevitability of death” (Graves 9). The rise of the zombie narrative plays on humanity’s fear for the future: that modern civilisation has many fundamental weaknesses that may ultimately collapse through one form of global disaster or another. The Gothic situates itself from the 18th century as writing of excess and this tendency permeates much of the genre’s narratives, characters and settings. The mutability in Gothic texts provides a platform for many social issues and anxieties to be addressed; its ability to shift and adapt in order to reflect contemporaneous social trends is partly what has enabled it to remain popular (Botting Gothic). The zombie forces a confrontation with the fears of life and death, freedom and enslavement, and the destruction of modern society. These include “the exploitation of the masses in capitalist society, the soullessness of modern-day life, our fear of global apocalypse, our revulsion at the reality of war, and the inevitability of death” (Graves 9). The rise of the zombie narrative plays on humanity’s fear for the future: that modern civilisation has many fundamental weaknesses that may ultimately collapse through one form of global disaster or another. I argue that the zombie is part of a new kind of Gothic with a new monster for a new age. This new monster facilitates the Gothic’s ability to remain relevant in a post-industrial, cyberspace era. Unnatural death is now more horrific, pervasive, and far-reaching than Walpole ever could have imagined when he wrote the now canonical Gothic novel The Castle of Otranto (1764), and the zombie works as a dramatic manifestation of this ever-present anxiety. The Gothic narratives of the zombie now represent a more modern reaction to the threats posed in the 21st-century, post-9/11 world which is potentially more traumatic than the threats posed in earlier Gothic novels of the 19th and 20th century. Global pandemics may manifest as a zombie apocalypse or disease that threaten complete annihilation of civilisation. Teresa Goddu emphasises how “the Gothic is not a trans-historical, static category but a dynamic mode that undergoes historical changes when specific agents adopt and transform its conventions” (32). Zombie narratives have updated Gothic conventions to then reflect modern day anxieties and fears. As Botting argues, “Gothic figures” represent anxieties associated with turning points in cultural historical progress (2002). Zombie narratives, then, serve to allow a confrontation with more modern terrors and threats that exist; the zombie narrative, it can be argued, confronts Gothic tropes and places them in a contemporary context. Cultural anxieties have been nurtured about the rise in terrorist activity around the world, witnessed with the collapse of the World Trade Centre towers, and the threats of pandemics that might eviscerate the human race in the form of SARS. The zombie narrative then represents a logical growth in Gothic monsters that have been used to explore modern day cultural anxieties. Post-Apocalyptic America and Gothic Zombies Apocalypse and zombie narratives represent the worst case scenario for both the people of USA and the world. Zombies, vampires and other apocalyptic monsters are used as faceless creatures to present either an unknown threat or pose them as social critique (Bo). The first signs of the Gothic are present from the start of The Walking Dead, where the familiar American suburban scene has altered into a mutilated disintegrating version of society. In the series, threat comes not just from the “walkers” but also from the fellow survivors who no longer obey the pre-apocalypse laws and way of life. Pre-apocalypse, Rick Grimes was a sheriff, and an upholder of the law. The series starts with Grimes in a police car having lunch with his best friend Shane Walsh while they discuss the differences between men and women. In a police shoot-out, Grimes is shot and awakens to find society as he knew it destroyed. After waking from his coma, he returns to his family home and meets two other survivors, Morgan Jones and his son Duane, who explain the implications of the zombie apocalypse to him. Grimes searches for his family and returns to the police station. He puts on his uniform which appears as a symbol of the normality he thinks he can return to. However, as he goes to get petrol, Grimes looks under a car and sees a young girl’s pink slippers. He calls to her saying “don’t worry little girl”, as the girl drags a pink rabbit. She turns around to face Grimes and runs at him: it is revealed she is a zombie. She is a grotesque parody of a little girl with her distorted and mutilated face; as Grimes draws out his gun and shoots her in the face, she is an uncanny reminder that humanity has permanently altered. The narrative of adults and police officers protecting innocent children is quickly subverted from the start of the series. From this moment, Rick Grimes is permanently fighting his own loss of morality and humanity in a society that has become a distortion of what it once was. The term “liminality” is employed by critics and theorists of the Gothic to refer to spaces or bodies situated:either on or at the recognized borders or boundaries of subjective existence. In eighteenth-century Gothic writing, these thresholds were mainly encountered through liminal spaces. These were often mountain ranges, secret rooms, and hidden passages. From the nineteenth century onward, the human body has increasingly become a liminal site where normative boundaries are challenged; the monster, vampire, and werewolf, are all liminal beings. (Hughes, Punter and Smith)The zombies continues the Gothic tradition of liminality and is perhaps more frightening as they represent the dissolution of death, yet are still in some form “alive”. In The Walking Dead, the survivors are also neither completely alive nor dead, as they are on the edge of losing life as they know it and becoming consumed by the undead. The “walkers” operate as terrifying prompts that what was once considered an incontrovertible fact—the difference between life and death—is not as final in the post-apocalyptic world of the series. The “walkers”, therefore, are walking manifestations of decay and liminality, a reminder that the fear of death has been transmuted into the fear if an even more dangerous entity, neither living nor dead. Gothic, Misha Kavka argues, is often about fear, localised in the shape of something monstrous that electrifies the collective mind (Kavka). In this case, the zombies are tangible displays of how a pandemic or global outbreak could alter humanity forever. Gothic is also about the paranoia around body manipulation, defined as a projection of the self on to the outside world where the boundaries blur between self and other (Kavka). In the zombie narrative of The Walking Dead, the boundaries between the living and dead collapse when decay reanimates into the liminal form of the “walkers”. Decay of the Family The death of the family unit as a recurring trope is raised early on in the series, and the initial problem for Rick Grimes is locating his missing family. Grimes teams up with Morgan Jones and his son Duane. Morgan has his own dilemma when faced with the thought of killing his wife who has turned into a “walker”. She returns to their family house, and seems caught between life and death as if she has some memory of the life she had before. Rick Grimes’s family dilemma is further exacerbated when he finds his wife and son with other survivors who have formed a group. Thinking that her husband Rick was dead, Lori Grimes has started a relationship with Grimes’ best friend, fellow police officer Shane Walsh; a growing tension grows between the two men as the series continues. Ultimately this leads to a fight between the two men as the jealousy grows and each have different ideas on how to best keep the survivors safe. Where the men were once allies and friends, the apocalypse has turned them into enemies. Though the zombies are the most manifest threat to the survivors, there are other threats that come to the fore in The Walking Dead. These threats are in the form of the changes that occur between the characters (Bo). What were once everyday events turns into dangerous events: getting water, petrol and food, for example, become life-threatening activities, and the survivors must trust people who they meet up with on their travels. Rick Grimes’ pre-apocalypse ethics and humanity are tested by the new society. For example, he allows his son Carl Grimes to carry a handgun which Carl later uses to save Rick’s life. In contrast to the Grimes family that is at the centre of the narrative, another group of survivors live at a farm and are led by Hershel Greene, a farmer and religious leader. Their treatment of the “walkers” represents a different approach to the zombie apocalypse. Hershel keeps zombies in a barn and sees them as sick people, while Rick sees them as monsters. Many in the barn are Hershel’s family members; it is only later in the series that Hershel comes to see the zombie family as monsters intent on killing all human survivors. With the connections to family and love, the zombies act as a mirror to the human survivors of what they may potentially become. Societal Decay From the start The Walking Dead Rick Grimes needs to grapple with a world profoundly altered by the zombie apocalypse. The hospital is abandoned except for stray zombie corpses, and it is clear that the once secure place of the hospital is no longer a haven for the sick. One of the most obvious signs of decay is the streets littered with abandoned vehicles, and there are outward markers of chaos and apocalypse. There is much that is Gothic and uncanny in The Walking Dead, where cognitive dissonance is opened up when the familiar becomes strange. The world ostensibly looks the same but will never be normal again for Rick Grimes and the survivors. Here the “true horror lies in that which is most immediately at hand that the most proximal bears the capacity to contain the utterly unfamiliar” (Chopra). The decay of society is made both manifest and melancholic as it evokes the anxiety of being simultaneously normal and abnormal. The once known, or normal, world has become strange and unfamiliar. For example, in the first series of The Walking Dead there is a reference to the classic zombie horror film Dawn of the Dead (1978), where the survivors find themselves trapped in a department store, a famous scene commented upon by Bishop:This instinctual “drive to shop,” as it were, is repeatedly emphasized by Romero, who shows the mindless creatures pressed up against glass doors and windows, clamouring to get inside the shops, in a gross parody of early-morning-sale shoppers, to resume their earthly activities of gluttonous consumption—indeed, as Kim Paffenroth points out, their addiction for the place exists beyond death. (Bishop 41) As the maniacal governor in The Walking Dead later observes about the zombies: “The thing you have to realize is that they’re just us—they’re no different. They want what they want, they take what they want and after they get what they want—they’re only content for the briefest span of time. Then they want more” (Bishop 140). The zombies then serve as a mirror for the worst of humanity. Zombies further mirror other aspects of humanity that are hidden and ignored. Barbara Creed suggests that the popular horror film brings about a confrontation with the abject (the corpse, bodily wastes, and the monstrous-feminine), and by doing so re-draws the boundaries between the human and non-human (Creed). She argues:Firstly, the horror film abounds in images of abjection, foremost of which is the corpse, whole and mutilated, followed by an array of bodily wastes such as blood, vomit, saliva, tears and putrefying flesh. (Creed 253)The zombies/”walkers” in The Walking Dead are abject, mutilated walking corpses. Creed argues that the blurred boundaries between life and death, and the antinomies that humans like to ignore or pretend do not exist, are seen in creatures like zombies. Abjection is usually represented by bodily fluids such as pus or blood or a kind of in-betweenness, such as the zombies’ state between life and death. Mark Bould and Sherryl Vint argue that apocalyptic fiction uses the scenario of the end of the world as a way to rebuild and reorganise society (23). The very question of possible futures and society in a post-apocalyptic world is raised and questioned in The Walking Dead when everyday survival is at stake. This alters, however, when Rick Grimes has to focus on the long-term survival of the group and his family when his wife becomes pregnant. Lori Grimes argues that the world they find themselves in is no place to raise a child and to establish new lives. Rick does not agree with Lori and her pessimistic view of society as it stands. In an uncanny twist, the survivors do not know what has caused the apocalypse, but they later learn that everyone is infected and will re-animate when dead: they are the “walking dead”.Conclusion The Walking Dead is a modern Gothic text that uses many of the tropes of the Gothic to explore cultural anxieties present today. One such area is that of decay, chaos and lawlessness in the post-apocalyptic world of the zombie. This is a key area of the Gothic tradition played out in the modern afflicted world. At the start of The Walking Dead, society is seen as “normal”, two police officers are eating lunch in their vehicle and talking about life. After Rick Grimes awakens after his coma what was once “normal” has transformed into a site of uncanny horror, suspense and terror. Much of the first series is spent with Grimes and his survivors trying to contain and combat the zombie threat. Botting argues that early Gothic fiction articulated a shift from a feudal economy to a capitalistic one (2008). In similar vein, in The Walking Dead the future is one where capitalist society has totally collapsed. This could be a critique of the 2008 financial crash, or a fear of what could happen if a pandemic were to occur that ended consumer life and society as it is known (Bishop 41). It also demonstrates that what is seen as established norms quickly disintegrate in the new post-apocalyptic society. Social structures in the post-apocalyptic world no longer function as they once did. The normality of a pregnancy which should, under “normal” circ*mstances, herald hope for the future, sets off ambivalence in the Grimes family about the life circ*mstances the survivors find themselves in, and the future that is available to them or their offspring. Core institutions and structures have fallen; the hospital at the start of the series no longer functions and the police are no longer upholders of the law. Chaos and anarchy are now the everyday life that confronts the survivors. The survivors are frequently left with questions about what is the point is of their lives. At the centre of the chaos is the change in family and society. The structures of modern society are seen as flimsy and easily disturbed in the post-apocalyptic zombie future. As Botting says, “uncertainties about the nature of power, law, society, family and sexuality dominate Gothic fiction” (Gothic 3). The modern day Gothic then questions these key areas of society. The death in the Gothic post-apocalyptic zombie future is that of society as well as individuals. References Bishop, Kyle William. American Zombie Gothic: The Rise and Fall (and Rise) of the Walking Dead in Popular Culture. Jefferson: McFarland Company, 2010. Bo, Kristian. Surviving the End. Thesis. University of Tromso, 2013. Botting, Fred. “Aftergothic: Consumption,Machines, and Black Holes.” In Hogle, The Cambridge Companion to Gothic Fiction. ———. The Gothic. London: Routledge. 1995. ———. Limits of Horror: Technology, Bodies, Gothic. New York: Manchester University Press, 2008. ———. “Science Fiction and Film in Gothic.” London: Routledge. 2005. Bould, Mark, and Sherryl Vint. The Routledge Concise History of Science Fiction. New York: Routledge, 2011. Creed, Barbara. “Horror and the Monstrous-Feminine: An Imaginary Abjection.” Feminist Film Theory: A Reader. Ed. Sue Thornham. New York: New York University Press, 1999. Chopra, Samir. “American Horror Story, The Walking Dead, and the American Gothic”. samirchopra.com, 2014. Goddu, Teresa A. Gothic America: Narrative, History, and Nation. New York: Columbia University Press, 1997. Hughes, William, David Punter and Andrew Smith. The Encyclopaedia of the Gothic. London: Wiley, 2014. Kavka, M. “The Gothic on Screen.” The Cambridge Companion to Gothic Fiction, ed. C. Jerold Hogle. Cambridge: Cambridge University Press, 2002. Overbey, Erin. “The Walking Dead Returns”. The New Yorker, 2012. The Walking Dead, Frank Darabont. AMC, 2010. DVD.

Abstract:

Consumer Buying Behaviour refers to the buying behaviour of the ultimate consumer. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. A purchase decision is the result of each and every one of these factors. An individual and a consumer is led by his culture, his subculture, his social class, his membership groups, his family, his personality, his psychological factors, etc.. and is influenced by cultural trends as well as his social and societal environment. By identifying and understanding the factors that influence their customers, brands have the opportunity to develop a strategy, a marketing message (Unique Value Proposition) and advertising campaigns more efficient and more in line with the needs and ways of thinking of their target consumers, a real asset to better meet the needs of its customers and increase sales. The study also found that whey is under-consumed by older age groups and under-promoted based on country of origin affiliation. Findings of the study provide further insights to relevant literature and have direct implications to the supplement industry as well as the dairy ingredient industry.

Abstract:

Introduction – Polish GrungeThe main objective of this article is to examine the grunge scene of the 1990s in Poland in the context of acculturation and assimilation processes. Polish grunge was, on the one hand, the expression of trends that were observable in music industry since the late 1980s. On the other hand, it was symptomatic of a rapid systemic transformation. Youth culture was open for the diffusion of cultural patterns and was ready to adopt certain patterns from the West.Thus, we suggest that the local grunge scene was completely modelled on the American one: the flow of cultural practices and subcultural fashion were the manifestations of the assimilation processes in Poland, observable not only in art (i.e. rock music), but also in the domains of politics and economy, as well as in the broader social sphere. We explore how young people were ready to adopt only the surface level of the phenomenon as they were familiar with it through the media coverage it received. Young people in Poland circa the early ‘90s primarily wanted to gain access to an imaginary Western lifestyle rather than learn about real living conditions in capitalist societies, and they could do this through their involvement in grunge culture.Grunge as a Cultural PhenomenonGrunge as a popular music trend arose in the USA during the late 1980s and early 1990s, in the work of bands such as Nirvana, Pearl Jam, Stone Temple Pilots, Soundgarden, and Alice in Chains. Grunge was initially opposed to consumerism and capitalist values. Nevertheless, A&R scouts recognised the commercial potential of this music: for example, Nirvana’s Nevermind was released by Geffen Company, and Pearl Jam’s Ten by Epic. As Grzegorz Brzozowicz and Filip Łobodziński put it (313),the success of Nirvana was a post-mort triumph of punk rock and, more importantly, it indicated the potential of alternative music, which suddenly stepped outside an aesthetic ghetto and became a hot stuff. This influence was also visible as regards fashion and customs – Dr. Martens’ shoes, flannel shirts, frayed jeans, and wool caps became an outfit common for the young (…). Grunge influenced visual art, film and photography.In Poland, grunge as a subculture and sub-genre of rock music emerged in the early 1990s following the international commercial success of bands such as those listed above, and it entailed the assimilation of the Western cultural patterns. Although assimilation processes were typical primarily for youth culture, they were observed in the wider context of the changes and adaptations that Polish system underwent after the fall of the centrally planned economy and subjugation to the communist party power after the Yalta agreements (1945-1989/1990).In this context, the concept Centre/Periphery (Gopinathan, Saravanan and Altbach; Hannerz; Langholm; Pisciotta) appears as the field for the dissemination of popular culture. Popular culture is a battlefield for creating and negotiating the meanings that are inherent within cultural practices (Barker). Cultural practices play a double role in the dissemination of ideas or objects. Firstly, they come as a result of adaptation in a defined culture, and secondly, they make new cultural patterns stabile, visible, and easy to practice by people as flexible patterns of behaviour. This point is clearly visible in the context of the East European states that underwent rapid acculturation processes in which new patterns of economic and social solutions were established in centre-planned economies: the tensions of the “old” and the “new” patterns dominating in the political and social systems of those countries (e.g. Poland, the Czech Republic, Latvia, Lithuania, etc.) were visible and affected societies to a considerable degree (Pisciotta). Thus, the practices generated in cultural Centres tend to disseminate easily and to “conquer” other cultural systems, especially in the Periphery.In the case of popular culture, the flow of influences usually takes a one-dimensional form and is disseminated from the Centre to the Periphery. As Marek Jeziński (162-163) argues, both Centre and Periphery are functional systems. These systems have generated their own mythology, which separates one from another. However, as in the case of mythological systems in general, Centre and Periphery tales overlap frequently, and there are evidence that the bands that originated in the Periphery were assimilated by the Centre. For example, Nirvana and Pearl Jam were both successful in market terms and both built their own status based on the Peripheral components that were skilfully overtaken by the Centre narrative. While the Peripheral narratives are concentrated mainly on the undermining of the definition of situation and present dysfunctional character towards cultural system as such, the Centre narratives aim to maintain the definition of situation supporting mainstream values and their prevailing position in a system (Jeziński 164). Grunge is the epitome of such an implementation of cultural patterns. That is, grunge started as a fringe peripheral cultural phenomenon. The major records companies, however, recognised its potential and provided the space in the music market to support the new bands. Most of the groups in the US started as independent local acts related to independent record companies that built their status.In relation to the assimilation of grunge culture in Poland, we can distinguish two key phenomena. The first is concerned with the adaptation of general subcultural components, e.g. fashion and group identification. Here, the acculturation processes run as a primary form of mimicry, as the Polish grunge scene adopted elements typical of the grunge subculture, such as oversize sweaters, flannel shirts, Dr. Martens shoes or Converse trainers, long hair, and beanies. A newly formed subculture was different from the others popular in the 1990s. For example, punk and metal subcultures implied strong group identity, style hom*ogeneity, rigid group limitations, and firm membership rules. Conversely, it seems that the grunge subculture was based more on a level of liquid and fragmented patchwork identity than on very inflexible group values and internal ideology or political attitudes (cf. Muggleton). Such patchwork identity formation was a result of a rapid clash between the adaptation of grunge cultural patterns from the West and the Polish economic transformation of the early 1990s.Poland underwent rapid changes that were also visible in the politics, culture and social domain, joining liberal democracies and liberal free market economies of the West. These changes resulted from a transformation of the system as a whole: from a central planned system to decentralisation of the power at both local and state levels (Sarnecki). Equally important were the changes in the political culture of Poles and their value system: they accepted the democratic changes but simultaneously, the mentality of Poles remained traditionalist (which is visible in surveys— the most important values for them were “family” and “work”), and their attitude towards the processes of cultural and institutional changes was impermanent (Garlicki; Jasińska-Kania).During the transformation, the changes were visible in the everyday lives of Polish citizens: examples include the shortages in the market that were evident after the socialist regime ended, and the easy availability of Western clothes such as jeans, shirts, denim jackets in ordinary stores. Consequently, the economic rates in the 1990s were higher in comparison to the previous decade (Bałtowski and Miszewski). Those changes resulted in a phase shift in the modernisation process, where patterns of economic and cultural development and were faster than the enculturation and socialisation processes.On the one hand, the free market allowed for almost unlimited commodification with unprecedented access to goods and services. On the other hand, the low cultural capital and economic possibilities of the citizens evolved rapidly. The communist-shaped social division fell apart, and the new class designations based of consumption/commodification patterns were established (Jeziński; Wojtkowski). Those factors resulted in high cross-generational mobility, lower entrance barriers, and higher openness indicators (cf. Polska klasa średnia; O ruchliwości społecznej w polsce).Hence, in cultural conditions based on capitalist consumption practices, the grunge subculture evolved with a commodified sense of style rather than with a firm identity. Yet, in the case of grunge style, relatively high costs of subculture commodities (e.g. Dr. Martens shoes, Converse trainers, or band t-shirts) led to DIY practices such as buying cheaper no-name shoes, and sewing badges with the names of bands and albums on jackets or backpacks.The second phenomenon encompasses the adaptation of music patterns. The Polish grunge scene was not as diversified in terms of genre variations as its US counterpart. In the beginning, the Polish grunge scene was more distressed geographically, with no specific Centre-Periphery relations. However, one of the most important bands, Hey, was established in the Northwest. When one looks at Polish grunge evolution as a ‘clash’ of American genre and the specific character of a time and place where Polish bands were recording, she or he will notice multiple similarities with the US scene.Firstly, we could name two approaches to grunge music among Polish performers: ‘intellectual’ and ‘rebel’. The ‘intellectual’ approach encompasses the group Hey. This band was established in Szczecin (the Northwest Poland), but after the success of their first album – Fire (1993), they moved to Warsaw. Hey released 11 studio records, but only the first three could be classified as “grunge” (cf. Sankowski). On the level of musical references, Fire sounds like a mixture of early Pearl Jam combined with Alice in Chains. With English lyrics and song topics that were typical for grunge— e.g., The Choice (“You’ve got a gun/You can use it now”)—similarities with Pearl Jam, in particular, are striking. The band evolved, and on their second album, Ho! (1994), Hey mixed equally Polish and English lyrics with the dynamic and specific Seattle sound (cf. Prato). Hey’s most distinctive feature comparing with other Polish grunge bands is its highly developed melodic approach to music and the poetic, sensual style of its lyrics. The third record, ? (1995), closes the band’s early stage. The next album, Karma (1997), opens the period when the amalgamation of electronics, hard rock and grunge dominated Hey’s music, with the album [sic!] (2001) representing the turning point in the group’s music style. The band suspended their work in 2017 and will probably never reunite.Over time, Hey gained one of the most dedicated audiences in Polish rock music. The music industry and critics have acknowledged Hey as one of the best Polish groups in the post-communist period. Hey has received the most nominations in the history of Fryderyki, the key Polish music awards. The group and Nosowska have won twenty-three times in multiple categories. As the longest-operating grunge-origin band in the country, Hey could be considered as a most important trend setting and scene-forming group.The more “rebellious” approach to grunge encompasses bands such as Illusion (1992-1999, 2014-present) and Houk. The former was based on the grunge and hardcore mixture of influences from Alice in Chains, Soundgarden, and Rage Against the Machine (especially in terms of rap-oriented lyrics). With the preservation of certain consistency, the band named first three albums: Illusion (1993), Illusion II (1994), and Illusion III (1995). Illusion marks the band’s aggressive style and lyrics simplicity but the studio production flattens the whole and gives an impression of a post-punk DIY venture rather than a coherent composition. The second record, however, is entirely conceptualised and thought out in terms of music and lyrics. Sharp riffs, hard rock tuning of instruments and aggressive lyrics that were focused on Polish life gave the album a needed consistency. The band’s third record is the most varied stylistically and politically engaged in their history. The harder-edged tunes from previous releases are accompanied by more psychedelic compositions (Wrona) that recall Alice in Chains’ slow songs and Layne Staley’s voice.Houk’s music similarly to other Polish grunge bands was the amalgamation of various genres and their style evolved in time. Initially, the band was regarded as an example of alternative rock music. The first album Soul Ammunition (1992) was named by music monthly Tylko Rock as a debut of the year (polskirock.art.pl). The combination of grunge, hardcore, hard rock, reggae and socio-politically engaged lyrics helped the group to establish a strong fan base. The band’s unique style was recognised internationally and Houk supported New Model Army and Bad Brains during the performances in the mid-1990’s (polskirock.art.pl). The band’s second studio release Generation X (1995) was recorded prior the multiple membership reorganizations that finally ended the grunge-orientation period of Houk’s history. One of the songs, Sleep, was dedicated to Kurt Cobain and reflected Nirvana’s approach to songwriting, which can be heard in songs such as “Lithium” (1991). Such a commemoration of Cobain’s figure is characteristic of Polish grunge culture’s establishment of strong ties with the American equivalent. Here and in many similar cases, Cobain serves not only as a grunge hero (or even a martyr) but also as a commodified pop culture figure (cf. Strong). Concerning both spheres - that is, the adaptation of grunge subculture and a development of the music scene -Polish grunge follows a different pattern to the US genre. Grunge was introduced to Poland after it was popularised and commodified by the major labels and media industry in the USA, so the adopted version was the mainstream one rather than the underground movement. Hence, the simplistic dichotomy between “underground” and “mainstream” culture does not function in terms of the Polish grunge culture, and probably is misstated even when it comes to the American phenomenon. Grunge could be perceived in Poland as both the first and the last “true” subcultural trend. At the same time, though, it was an affirmation not of ‘the rebel’ and ‘the underground’ but of capitalism and the cultural values of the West. Indeed, the Polish grunge culture couldn’t be fully aware of what grunge was warning us against while Polish society faced the rapid market and cultural transformation that allowed for its opening to Western trends.Conclusion – Is Grunge Really Dead?Although the popularity of grunge phenomenon in Poland was relatively short, the most important groups of this sub-genre - Illusion, Hey, Ahimsa, Houk, and Kr’shna Brothers - widely contributed to the emergence of the new wave of fashion for rock and hard-rock music in Poland in the mid-1990s. The most successful group of the era, Hey epitomises the transformation of grunge in Poland. Starting as a typical grunge band (modelled heavily on the US groups), they underwent a serious transition, substantially changing their music into more mainstream-oriented rock (that is, as music that was considered acceptable by rock music and AOR-focused radio stations). At the same time, grunge as a rock sub-genre underwent the contrary changes: it broke into the mainstream relatively quickly in the first half of the 1990s, establishing new rock stars of the scene (Illusion, Houk, Ahimsa, Hey), but in the late 1990s it went back to being a rock niche again. It seems that today grunge serves as a point of reference (in fact, it was an important period of rock history) for the new bands that intentionally use this sub-genre as a form of commodified, media-friendly nostalgia.ReferencesBałtowski, Maciej, Miszewski, Maciej. Transformacja gospodarcza w Polsce. Warszawa: PWN, 2006.Biografia Houk. 25 Nov. 2018 <https://www.polskirock.art.pl/houk,z346,biografia.html>.Brzozowicz, Grzegorz, and Filip Łobodziński. Sto płyt, które wstrząsnęły światem: Kronika czasów popkultury. Warszawa: Iskry, 2000.Domański, Henryk. Polska klasa średnia. Wrocław: FNP i W. Wrocławskie, 2002.Domański, Henryk. O ruchliwości społecznej w Polsce. Warszawa: IFiS PAN, 2004.Garlicki, Jan. “Tradycje i dynamika kultury politycznej społeczeństwa polskiego.” Dylematy polskiej transformacji. Ed. Jan Błuszkowski. Warszawa: DW Elipsa, 2007. 155-174.Gopinathan, Saravanan, and Philip G. Altbach. “Rethinking Centre–Periphery.” Asia Pacific Journal of Education 25.2 (2005): 117-123.Hannerz, Ulf. “Culture between Center and Periphery: Toward a Macroanthropology.” Ethnos: Journal of Anthropology 54.3-4 (1989): 200-216.Houk. Soul Ammunition. 23 Nov. 2018 <https://www.polskirock.art.pl/soul-ammunition,houk,3051,plyta.html>.Jasińska-Kania, Aleksandra. “Dynamika zmian wartości Polaków na tle europejskim: EVS 1990-1999-2008.” Polska po 20 latach wolności. Eds. Marta Bucholc, Sławomir Mandes, Tadeusz Szawiel and Joanna Wawrzyniak. Warszawa: Wydawnictwo Uniwersytetu Warszawskiego, 2011. 225-239.Jeziński, Marek. Mitologie muzyki popularnej. Toruń: WN Uniwersytetu Mikołaja Kopernika, 2014.Jeziński, Marek, and Łukasz Wojtkowski. “Nostalgia Commodified: Towards the Marketization of the Post-Communist Past through the New Media.” Medien und Zeit 4 (2016): 96–104.Langholm, Sivert. “On the Concepts of Center and Periphery.” Journal of Peace Research 8.3-4 (1971): 273-278.Muggleton, David. Inside Subculture. The Postmodern Meaning of Style. Oxford: Oxford UP, 2000.Pisciotta, Barbara. “The Center-Periphery Cleavage Revisited: East and Central Europe from Postcommunism to Euroscepticism.” Nationalism and Ethnic Politics 22.2 (2016): 193-219.Sankowski, Robert. “Hey, czyli któtka historia polskiego popu.” Wyborcza.pl, 3 Nov. 2012. 1 Aug. 2018 <http://wyborcza.pl/1,75410,12788097,Hey__czyli_krotka_historia_polskiego_popu.html>. Sarnecki, Paweł. “Od kumulacji do podziału władzy.” Transformacja ustrojowa w Polsce 1989-2009. Eds. Maria Kruk and Jan Wawrzyniak. Warszawa: Wydawnictwo Naukowe Scholar, 2011. 37-58.Strong, Catherine. Grunge and the Memory. London: Routledge, 2016.

Abstract:

The Gothic is not always suited to women’s emancipation, but it is very well suited to women’s anger, and all other instances of what Barbara Creed (3) would refer to as ‘abject’ femininity: excessive, uncanny and uncontained instances that disturb patriarchal norms of womanhood. This article asserts that the conventions of the Gothic genre are well suited to expressions of women’s rage; invoking Sarah Ahmed’s work on the discomforting presence of the kill-joy in order to explore how the often-alienating processes of uncensored female anger coincide with contemporary notions of the Monstrous Feminine. This should not suggest that the Gothic is a wholly feminist genre - one need only look to Jane Eyre to observe the binarised construction of Gothic women as either ‘pure’ or ‘deviant’: virginal heroine or mad woman in the attic. However, what is significant about the Gothic genre is that it often permits far more in-depth, even sympathetic explorations of ‘deviant femininity’ that are out of place elsewhere.Indeed, the normative, rationalist demand for good health and accommodating cheerfulness is symptomatic of what Queer Crip scholar Katarina Kolářová (264) describes as ‘compulsory, curative positivity’ – wherein the Monstrousness of deviant femininity, Queerness and disability must be ‘fixed’ in order to produce blithe, comforting feminine docility. It seems almost too obvious to point to The Yellow Wallpaper as a perfect exemplar of this: the physician husband of Gillman’s protagonist literally prescribes indolence and passivity as ‘cures’ for what may well be post-partum depression – another instance of distinctly feminine irrationality that must be promptly contained. The short story is peppered through with references to the protagonist’s ‘illness’ as a source of consternation or discomfort for her husband, who declares, “I feel easier with you now” (134) as she becomes more and more passive.The notion of men’s comfort is important within discussions of women’s anger – not only within the Gothic, but within a broader context of gendered power and privileged experience. Sara Ahmed’s Killing Joy: Feminism and the History of Happiness asserts that we “describe as happy a situation that you wish to defend. Happiness translates its wish into a politics, a wishful politics, a politics that demands that others live according to a wish” (573) For Ahmed, happiness is not solely an individual experience, but rather is relational, and as much influenced by normative systems of power as any other interpersonal process.It has historically fallen upon women to sacrifice their own happiness to ensure that men are comfortable; being quiet and unargumentative, remaining both chase and sexually alluring, being maternal and nurturing, while scrupulously censoring any evidence of pregnancy, breastfeeding or menstrual cycles (Boyer 79). If a woman has ceased to be happy within these terms, then she has failed to be a good woman, and experiences what Ahmed refers to as a ‘negative affect’ – a feeling of being out of place. To be out of place is to be an ‘affect alien’: one must either continue feeling alienated or correct one’s feelings (Ahmed 582). Sociologist Arlie Russell Hochschild uses the analogy of a bride feeling miserable at her wedding, obliging herself to bring her feelings in-line with what is expected of her, “Sensing a gap between the ideal feeling and the actual feeling she tolerated, the bride prompts herself to be happy” (Hochschild 61).Ahmed uses to the term ‘Kill Joy’ to refer to feminists – particularly black feminists – whose actions or presence refuse this obligation, and in turn project their discomfort outwards, instead of inwards. The stereotype of the angry black woman, or the humourless feminist persist because these women are not complicit in social orders that hold the comfort of white men as paramount (583); their presence is discomforting.Contrary to its title, Killing Joy does not advocate for an end to happiness. Rather, one might understand the act of killing joy as a tactic of subjective honesty – an acknowledgement of dis-ease, of one’s alienation and displacement within the social contract of reciprocal happiness. Here I use the word dis-ease as a deliberate double entendre – implying both the experience of a negative affect, as well as the apparent social ‘illness’ of refusing acquiescent female joy. In The Yellow Wallpaper, the protagonist’s passive femininity is ironically both the antithesis and the cause of her Monstrous transformation, demonstrating an instance of feminine liminality that is the hallmark of the Gothic heroine.Here I introduce the example of Lily Frankenstein, a modern interpretation of the Bride of the Creature, portrayed by Billie Piper in the Showtime series Penny Dreadful. In Shelley’s novel the Bride is commissioned for the Creature’s contentment, a contract that Frankenstein acknowledges she could not possibly have consented to (Shelley 206). She is never given sentience or agency; her theoretical existence and pre-natal destruction being premised entirely on the comfort of men. Upon her destruction, the Creature cries, “Are you to be happy while I grovel in the intensity of my wretchedness?” (Shelley 209). Her first film portrayal by Elsa Lanchester in James Whale’s The Bride of Frankenstein (1936) is iconic, but brief. She is granted no dialogue, other than a terrified scream, followed by a goose-like hiss of disgust at Boris Karloff’s lonely Creature. Kenneth Branagh’s Mary Shelley’s Frankenstein (1994) merges the characters of Elizabeth and the Bride into the same doomed woman. After being murdered by the Creature, she is resurrected by Frankenstein – and consequently fought over by both. Her inevitable suicide is her one moment of tragic autonomy.Penny Dreadful is the first time that the Bride has been given an opportunity to speak for herself. Lily’s character arc is neither that of the idealised, innocent victim, nor is she entirely abject and wanton: she is – quite literally – two women in one. Before she is re-animated and conditioned by Victor Frankenstein to be the perfect bride, she was Brona, a predictably tragic, Irish street-walker with a taste for whisky and a consumptive cough. Diane Long Hoeveler describes the ambiguous duality of the Gothic feminine arising from the fantasies of middle-class woman writing gothic fiction during the 19th century (106). Drawing upon Harriet Guest’s examination of the development of femininity in early Gothic literature, Hoeveler asserts that women may explore the ‘deviant’ pleasures of wanton sexuality and individualistic, sad*stic power while still retaining the chaste femininity demanded of them by their bourgeois upbringings. As both innocent victim of patriarchy and Monstrous Feminine, the construction of the gothic heroine simultaneously criminalises and deifies women.I assert that Penny Dreadful demonstrates the blurring of these boundaries in such a way that the fantasy of the sympathetic, yet Monstrous Gothic Feminine is launched out of the parlours of bored Victorian housewives into a contemporary feminist moment that is characterised by a split between respectable diplomacy and the visibility of female rage. Her transition from coerced docility and abject, sexualised anger manifests in the second season of the show. The Creature – having grown impatient and jealous – comes to collect his Bride and is met with a furious refusal.Lily’s rage is explosive. Her raw emotion is evidently startling to the Creature, who stands in astonishment and fear at something even more monstrous and alien than himself – a woman’s unrestrained anger. For all his wretched ‘Otherness’ and misery, he is yet a man - a bastard son of the Enlightenment, desperate to be allowed entrance into the hallowed halls of reason. In both Shelley’s original novel and the series, he tries (and fails) to establish himself as a worthy and rational citizen; settling upon the Bride as his coveted consolation prize for his Monstrous failure. If he cannot be a man as his creator was, then he shall have a companion that is ‘like’ him to soothe his pain.Consequently, Lily’s refusal of the Creature is more than a rejection – it is the manifestation of an alien affect that has been given form within the undead, angry woman: a trifecta of ‘Otherness’. “Shall we wonder the pastures and recite your f*cking poetry to the f*cking cows?” She mocks the Creature’s bucolic, romantic ideals, killing his joyful phantasy that she, as his companion, will love and comfort him despite his Monstrousness (“Memento Mori”).Lily’s confrontation of the Creature is an unrestrained litany of women’s pain – the humiliation of corsetry and high heels, the slavery of marriage, the brutality of sexual coercion: all which Ahmed would refer to as the “signs of labour under the sign of happiness” (573). These are the pains that women must hide in order to maintain men’s comfort, the sacrificial emotional labours which are obfuscated by the mandates of male-defined femininity. The Gothic’s nurturance of anger transforms Lily’s outburst from an act of cruelty and selfishness to a site of significant feminine abjection. Through this scene Hochschild’s comment takes on new meaning: Lily – being quite literally the Bride (or the intended Bride) of the Creature – has turned the tables and has altered the process of disaffection – and made herself happy at the expense of men.Lily forms a militia of ‘fallen’ women from whom she demands tribute: the bleeding, amputated hands of abusive men. The scene is a thrilling one, recalling the misogyny of witch trials, sexual violence and exploitation as an army of angry kill joys bang on the banquet table, baying for men’s blood (“Ebb Tide”). However, as seems almost inevitable, Lily’s campaign is short-lived. Her efforts are thwarted and her foot soldiers either murdered or fled. We last see her walking dejectedly through the London fog, her fate and future unknown.Lily’s story recalls an instance of the ‘bad feminism’ that nice, respectable, mainstream feminists seek to distance themselves from. In her discussion of the acquittal of infamous castatrix Lorena Bobbitt, poet Katha Pollitt (65-66) observes the scramble by “nice, liberal middle-class professional” feminists to distance themselves from the narratives of irrational rage that supposedly characterise ‘victim feminism’ – opting instead for the comforting ivory towers of self-control and diplomacy.Lily’s speech to her troops is seen partly through the perspective of an increasingly alarmed Dorian Gray, who has hitherto been enjoying the debauched potential of these liberated, ‘deviant’ women, recalling bell hooks’ observation that “ultimately many males revolted when we stated that our bodies were territories that they could not occupy at will. Men who were ready for female sexual liberation if it meant free puss*, no strings attached, were rarely ready for feminist female sexual agency” (41). This is no longer a coterie of wanton women that he may enjoy, but a sisterhood of angry, vengeful kill-joys that will not be respectable, or considerate of his feelings in their endeavours.Here, parallels arise between the absolutes drawn between women as agents or victims, and the positioning of women as positive, progressive ‘rational’ beings or melancholic kill-joys that Ahmed describes. We need only turn to the contemporary debate surrounding the MeToo movement (and its asinine, defensive response of ‘Not All Men’) to observe that the process of identifying oneself as a victim has – for many – become synonymous with weakness, even amongst other feminists. Notably, Germaine Greer referred to the movement as ‘whinging’, calling upon women to be more assertive, instead of wallowing in self-victimisation and misandry, as Lily supposedly does (Miller).While Greer may be a particularly easy strawman, her comments nonetheless recall Judith Halberstam’s observations of prescriptive paternalism (maternalism?) within Western feminist discourse. His chapter Shadow Feminisms uses the work of Gayatri Spivak to describe how triumphalist narratives of women’s liberation often function to restrict the terms of women’s agency and expression – particularly those of women of colour.Spivak’s Can the Subaltern Speak? asserts that the colonial narratives inherent within white feminists’ attempts to ‘save’ non-Western women are premised upon the imagined heroicism of the individual, which in turn demands the rejection of ‘subaltern’ strategies like passiveness, anger and refusal. She asks, “does the category of resistance impose a teleology of progressive politics on the analytics of power?” (9). Put more simply, both Halberstam and Spivak beg the question of why it is necessary for women and other historically marginalised groups to adopt optimistic and respectable standards of agency? Especially when those terms are pre-emptively defined by feminists like Greer.Halberstam conceptualises Shadow Feminisms in the melancholic terms of refusal, undoing, failure and anger. Even in name, Shadow Feminism is well suited to the Gothic – it has no agenda of triumphant, linear progress, nor the saccharine coercion of individualistic optimism. Rather, it emphasises the repressed, quiet forms of subversion that skulk in the introspective, resentful gloom. This is a feminism that cannot and will not let go of its traumas or its pain, because it should not have to (Halberstam, Queer Art 128-129).Thus, the Monstrousness of female rage is given space to acknowledge, rather than downplay or dismiss the affective-alienation of patriarchy. To paraphrase scholars Andrew Smith and Diana Wallace, the Gothic allows women to explore the hidden or censured expressions of dissatisfaction and resentment within patriarchal societies, being a “coded expression of women’s fears of entrapment within the domestic and within the female body” (Smith & Wallace 2).It may be easy to dismiss the Gothic as eldritch assemblages of Opheliac madness and abject hyperbole, I argue that it is valuable precisely because it invites the opening of festering wounds and the exploration of mouldering sepulchres that are shunned by the squeamish mainstream; coaxing the skeletons from the closet so that they may finally air their musty grievances. As Halberstam states in Skin Shows: Gothic Horror and the Technology of Monsters, the Gothic represents the return of the repressed and thus encourages rather than censors the exploration of grief, madness and irrationality (Skin Shows 19). Accordingly, we may understand Lily’s rage as what Halberstam would refer to as a Monstrous Technology (21-22) – more specifically, a technology of the Monstrous Feminine: a significant site of disruption within Gothic narratives that not only ‘shows’ the source of its abjection, but angrily airs its dirty laundry for everyone to see.Here emerges the distinction between the ‘non-whinging’, respectable feminism advocated by the likes of Greer and Lily’s Monstrous, Gothic Feminism. Observing a demonstration by a group of suffragettes, Lily describes their efforts as unambitious – “their enemies are same, but they seek equality” (“Good and Evil Braided Be”). Lily has set her sights upon mastery. By allowing her rage to manifest freely, her movement has manifested as the violent misandry that anti-suffragists and contemporary anti-feminists alike believe is characteristic of women’s liberation, provoking an uncomfortable moment for ‘good’ feminists who desperately wish to avoid such pejorative stereotypes.What Lily offers is not ethical. It does not conform to any justifiable feminist ideology. She represents that which is repressed, a distinctly female rage that has no place within any rational system of belief. Nonetheless, Lily remains a sympathetic character, her “doomed, keening women” (“Ebb Tide”) evoking a quiet, subversive thrill of solidarity that must be immediately hushed. This, I assert, is indicative of the liminal ambiguity that makes the Monstrous Feminine so unsettling, and so significant.And Monsters are always significant. Their ‘Otherness’ functions like lighthouses of meaning. Further, as Jeffrey Jerome Cohen (6) reminds us, Monsters signify not only the fragile boundaries of human subjectivity and discourse, but also the origins of the alterity that defines them. Like the tragic creature of Shelley’s masterpiece, Monsters eventually follow their creators home to demand an explanation – their revenant terror demands accountability (Cohen 20). What Lily exemplifies does not have to make others comfortable, and it is under no obligation to remain within any standards of ethics. To return one last time to Halberstam, I argue that the Monstrosity manifested within female rage is valuable precisely because it because it obliges us “to be unsettled by the politically problematic connections history throws our way” (Halberstam, Queer Art 162). Therefore, to be angry, to dwell on traumatic pasts, and to revel in the ‘failure’ of negativity is to ensure that these genealogies are not ignored.When finally captured, Victor Frankenstein attempts to lobotomise her, promising to permanently take away the pain that is the cause of her Monstrous rage. To this, Lily responds: “there are some wounds that can never heal. There are scars that make us who we are, but without them, we don’t exist” (“Perpetual Night and the Blessed Dark”). Lily refuses to let go of her grief and her anger, and in so doing she fails to coalesce within the placid, docile femininity demanded by Victor Frankenstein. But her refusal is not premised in an obdurate reactionism. Rather, it is a tactic of survival. By her own words, without her trauma – and that of countless women before her – she does not exist. The violence of rape, abuse and the theft of her agency have defined her as both a woman and as a Monster. “I’m the sum part of one woman’s days. No more, no less”, she tells Frankenstein. To eschew her rage is to deny its origin.So, to finish I ask readers to take a moment, and dwell on that rage. On women’s rage. On yours. On the rage that may have been directed at you. Does that make you uncomfortable?Good.ReferencesAhmed, Sara. “Killing Joy: Feminism and the History of Happiness.” Signs: Journal of Women in Culture and Society 35.3 (2010): 571-593.Cohen, Jeffrey Jerome. “Monster Culture (Seven Theses).” Monster Theory: Reading Culture. Ed. Jeffrey Jerome Cohen. Minnesota: U of Minnesota P, 1996. 3-25.Creed, Barbara. The Monstrous Feminine: Film, Feminism, Psychoanalysis. New York: Routledge, 1993.“Ebb Tide.”. Penny Dreadful. Showtime, 2016.“Good and Evil Braided Be.” Penny Dreadful. Showtime, 2016.Halberstam, Judith. Skin Shows: Gothic Horror and the Technology of Monsters. USA: Duke UP, 1995.———. The Queer Art of Failure. USA: Duke UP, 2011.Hoeveler, Diane. “The Female Gothic, Beating Fantasies and the Civilizing Process.” Comparative Romanticisms: Power, Gender, Subjectivity. Eds. Larry H. Peer and Diane Long Hoeveler. Columbia, SC: Camden House, 1998. 101-132.hooks, bell. Communion: The Female Search for Love. USA: Harper Collins, 2003.Kolářová, Kristina. “The Inarticulate Post-Socialist Crip: On the Cruel Optimism of Neo-Liberal Transformation in the Czech Republic.” Journal of Literary & Cultural Disability Studies 8.3 (2014): 257-274.“Memento Mori.” Penny Dreadful. Showtime, 2015.Miller, Nick. “Germaine Greer Challenges #MeToo Campaign.” Sydney Morning Herald, 21 Jan. 2018.“Perpetual Night/The Blessed Dark.” Penny Dreadful. Showtime, 2016.Pollitt, Katha. “Lorena’s Army.” “Bad Girls”/“Good Girls”: Women, Sex & Power in the Nineties. Eds. Nan Bauer Maglin and Donna Perry. New Brunswick: Rutgers UP, 1996. 65-67.Shelley, Mary. Frankenstein, Or the Modern Prometheus. Australia: Penguin Books, 2009 [1818].Spivak, Gayatri. “Can the Subaltern Speak?” Marxism and the Interpretation of Culture. Eds. Cary Nelson and Lawrence Grossberg. Chicago: U of Illinois P, 1988.Smith, Andrew, and Diana Wallace. “The Female Gothic: Now and Then”. Gothic Studies 6.1 (2004): 1-7.

Abstract:

The Leichhardt Highway is a six hundred-kilometre stretch of sealed inland road that joins the Australian Queensland border town of Goondiwindi with the Capricorn Highway, just south of the Tropic of Capricorn. Named after the young Prussian naturalist Ludwig Leichhardt, part of this roadway follows the route his party took as they crossed northern Australia from Morton Bay (Brisbane) to Port Essington (near Darwin). Ignoring the usual colonial practice of honouring the powerful and aristocratic, Leichhardt named the noteworthy features along this route after his supporters and fellow expeditioners. Many of these names are still in use and a series of public monuments have also been erected in the intervening century and a half to commemorate this journey. Unlike Leichhardt, who survived his epic trip, some contemporary travellers who navigate the remote roadway named in his honour do not arrive at their final destinations. Memorials to these violently interrupted lives line the highway, many enigmatically located in places where there is no obvious explanation for the lethal violence that occurred there. This examination profiles the memorials along Leichhardt’s highway as Gothic practice, in order to illuminate some of the uncanny paradoxes around public memorials, as well as the loaded emotional terrain such commemorative practices may inhabit. All humans know that death awaits them (Morell). Yet, despite this, and the unprecedented torrent of images of death and dying saturating news, television, and social media (Duwe; Sumiala; Bisceglio), Gorer’s mid-century ideas about the denial of death and Becker’s 1973 Pulitzer prize-winning description of the purpose of human civilization as a defence against this knowledge remains current in the contemporary trope that individuals (at least in the West) deny their mortality. Contributing to this enigmatic situation is how many deny the realities of aging and bodily decay—the promise of the “life extension” industries (Hall)—and are shielded from death by hospitals, palliative care providers, and the multimillion dollar funeral industry (Kiernan). Drawing on Piatti-Farnell’s concept of popular culture artefacts as “haunted/haunting” texts, the below describes how memorials to the dead can powerfully reconnect those who experience them with death’s reality, by providing an “encrypted passageway through which the dead re-join the living in a responsive cycle of exchange and experience” (Piatti-Farnell). While certainly very different to the “sublime” iconic Gothic structure, the Gothic ruin that Summers argued could be seen as “a sacred relic, a memorial, a symbol of infinite sadness, of tenderest sensibility and regret” (407), these memorials do function in both this way as melancholy/regret-inducing relics as well as in Piatti-Farnell’s sense of bringing the dead into everyday consciousness. Such memorialising activity also evokes one of Spooner’s features of the Gothic, by acknowledging “the legacies of the past and its burdens on the present” (8).Ludwig Leichhardt and His HighwayWhen Leichhardt returned to Sydney in 1846 from his 18-month journey across northern Australia, he was greeted with surprise and then acclaim. Having mounted his expedition without any backing from influential figures in the colony, his party was presumed lost only weeks after its departure. Yet, once Leichhardt and almost all his expedition returned, he was hailed “Prince of Explorers” (Erdos). When awarding him a significant purse raised by public subscription, then Speaker of the Legislative Council voiced what he believed would be the explorer’s lasting memorial —the public memory of his achievement: “the undying glory of having your name enrolled amongst those of the great men whose genius and enterprise have impelled them to seek for fame in the prosecution of geographical science” (ctd. Leichhardt 539). Despite this acclaim, Leichhardt was a controversial figure in his day; his future prestige not enhanced by his Prussian/Germanic background or his disappearance two years later attempting to cross the continent. What troubled the colonial political class, however, was his transgressive act of naming features along his route after commoners rather than the colony’s aristocrats. Today, the Leichhardt Highway closely follows Leichhardt’s 1844-45 route for some 130 kilometres from Miles, north through Wandoan to Taroom. In the first weeks of his journey, Leichhardt named 16 features in this area: 6 of the more major of these after the men in his party—including the Aboriginal man ‘Charley’ and boy John Murphy—4 more after the tradesmen and other non-aristocratic sponsors of his venture, and the remainder either in memory of the journey’s quotidian events or natural features there found. What we now accept as traditional memorialising practice could in this case be termed as Gothic, in that it upset the rational, normal order of its day, and by honouring humble shopkeepers, blacksmiths and Indigenous individuals, revealed the “disturbance and ambivalence” (Botting 4) that underlay colonial class relations (Macintyre). On 1 December 1844, Leichhardt also memorialised his own past, referencing the Gothic in naming a watercourse The Creek of the Ruined Castles due to the “high sandstone rocks, fissured and broken like pillars and walls and the high gates of the ruined castles of Germany” (57). Leichhardt also disturbed and disfigured the nature he so admired, famously carving his initials deep into trees along his route—a number of which still exist, including the so-called Leichhardt Tree, a large coolibah in Taroom’s main street. Leichhardt also wrote his own memorial, keeping detailed records of his experiences—both good and more regretful—in the form of field books, notebooks and letters, with his major volume about this expedition published in London in 1847. Leichhardt’s journey has since been memorialised in various ways along the route. The Leichhardt Tree has been further defaced with numerous plaques nailed into its ancient bark, and the town’s federal government-funded Bicentennial project raised a formal memorial—a large sandstone slab laid with three bronze plaques—in the newly-named Ludwig Leichhardt Park. Leichhardt’s name also adorns many sites both along, and outside, the routes of his expeditions. While these fittingly include natural features such as the Leichhardt River in north-west Queensland (named in 1856 by Augustus Gregory who crossed it by searching for traces of the explorer’s ill-fated 1848 expedition), there are also many businesses across Queensland and the Northern Territory less appropriately carrying his name. More somber monuments to Leichhardt’s legacy also resulted from this journey. The first of these was the white settlement that followed his declaration that the countryside he moved through was well endowed with fertile soils. With squatters and settlers moving in and land taken up before Leichhardt had even arrived back in Sydney, the local Yeeman people were displaced, mistreated and completely eradicated within a decade (Elder). Mid-twentieth century, Patrick White’s literary reincarnation, Voss of the eponymous novel, and paintings by Sidney Nolan and Albert Tucker have enshrined in popular memory not only the difficult (and often described as Gothic) nature of the landscape through which Leichhardt travelled (Adams; Mollinson, and Bonham), but also the distinctive and contrary blend of intelligence, spiritual mysticism, recklessness, and stoicism Leichhardt brought to his task. Roadside Memorials Today, the Leichhardt Highway is also lined with a series of roadside shrines to those who have died much more recently. While, like centotaphs, tombstones, and cemeteries, these memorialise the dead, they differ in usually marking the exact location that death occurred. In 43 BC, Cicero articulated the idea of the dead living in memory, “The life of the dead consists in the recollection cherished of them by the living” (93), yet Nelson is one of very few contemporary writers to link roadside memorials to elements of Gothic sensibility. Such constructions can, however, be described as Gothic, in that they make the roadway unfamiliar by inscribing onto it the memory of corporeal trauma and, in the process, re-creating their locations as vivid sites of pain and suffering. These are also enigmatic sites. Traffic levels are generally low along the flat or gently undulating terrain and many of these memorials are located in locations where there is no obvious explanation for the violence that occurred there. They are loci of contradictions, in that they are both more private than other memorials, in being designed, and often made and erected, by family and friends of the deceased, and yet more public, visible to all who pass by (Campbell). Cemeteries are set apart from their surroundings; the roadside memorial is, in contrast, usually in open view along a thoroughfare. In further contrast to cemeteries, which contain many relatively standardised gravesites, individual roadside memorials encapsulate and express not only the vivid grief of family and friends but also—when they include vehicle wreckage or personal artefacts from the fatal incident—provide concrete evidence of the trauma that occurred. While the majority of individuals interned in cemeteries are long dead, roadside memorials mark relatively contemporary deaths, some so recent that there may still be tyre marks, debris and bloodstains marking the scene. In 2008, when I was regularly travelling this roadway, I documented, and researched, the six then extant memorial sites that marked the locations of ten fatalities from 1999 to 2006. (These were all still in place in mid-2014.) The fatal incidents are very diverse. While half involved trucks and/or road trains, at least three were single vehicle incidents, and the deceased ranged from 13 to 84 years of age. Excell argues that scholarship on roadside memorials should focus on “addressing the diversity of the material culture” (‘Contemporary Deathscapes’) and, in these terms, the Leichhardt Highway memorials vary from simple crosses to complex installations. All include crosses (mostly, but not exclusively, white), and almost all are inscribed with the name and birth/death dates of the deceased. Most include flowers or other plants (sometimes fresh but more often plastic), but sometimes also a range of relics from the crash and/or personal artefacts. These are, thus, unsettling sights, not least in the striking contrast they provide with the highway and surrounding road reserve. The specific location is a key component of their ability to re-sensitise viewers to the dangers of the route they are travelling. The first memorial travelling northwards, for instance, is situated at the very point at which the highway begins, some 18 kilometres from Goondiwindi. Two small white crosses decorated with plastic flowers are set poignantly close together. The inscriptions can also function as a means of mobilising connection with these dead strangers—a way of building Secomb’s “haunted community”, whereby community in the post-colonial age can only be built once past “murderous death” (131) is acknowledged. This memorial is inscribed with “Cec Hann 06 / A Good Bloke / A Good hoarseman [sic]” and “Pat Hann / A Good Woman” to tragically commemorate the deaths of an 84-year-old man and his 79-year-old wife from South Australia who died in the early afternoon of 5 June 2006 when their Ford Falcon, towing a caravan, pulled onto the highway and was hit by a prime mover pulling two trailers (Queensland Police, ‘Double Fatality’; Jones, and McColl). Further north along the highway are two memorials marking the most inexplicable of road deaths: the single vehicle fatality (Connolly, Cullen, and McTigue). Darren Ammenhauser, aged 29, is remembered with a single white cross with flowers and plaque attached to a post, inscribed hopefully, “Darren Ammenhauser 1971-2000 At Rest.” Further again, at Billa Billa Creek, a beautifully crafted metal cross attached to a fence is inscribed with the text, “Kenneth J. Forrester / RIP Jack / 21.10.25 – 27.4.05” marking the death of the 79-year-old driver whose vehicle veered off the highway to collide with a culvert on the creek. It was reported that the vehicle rolled over several times before coming to rest on its wheels and that Forrester was dead when the police arrived (Queensland Police, ‘Fatal Traffic Incident’). More complex memorials recollect both single and multiple deaths. One, set on both sides of the road, maps the physical trajectory of the fatal smash. This memorial comprises white crosses on both sides of road, attached to a tree on one side, and a number of ancillary sites including damaged tyres with crosses placed inside them on both sides of the road. Simple inscriptions relay the inability of such words to express real grief: “Gary (Gazza) Stevens / Sadly missed” and “Gary (Gazza) Stevens / Sadly missed / Forever in our hearts.” The oldest and most complex memorial on the route, commemorating the death of four individuals on 18 June 1999, is also situated on both sides of the road, marking the collision of two vehicles travelling in opposite directions. One memorial to a 62-year-old man comprises a cross with flowers, personal and automotive relics, and a plaque set inside a wooden fence and simply inscribed “John Henry Keenan / 23-11-1936–18-06-1999”. The second memorial contains three white crosses set side-by-side, together with flowers and relics, and reveals that members of three generations of the same family died at this location: “Raymond Campbell ‘Butch’ / 26-3-67–18-6-99” (32 years of age), “Lorraine Margaret Campbell ‘Lloydie’ / 29-11-46–18-6-99” (53 years), and “Raymond Jon Campbell RJ / 28-1-86–18-6-99” (13 years). The final memorial on this stretch of highway is dedicated to Jason John Zupp of Toowoomba who died two weeks before Christmas 2005. This consists of a white cross, decorated with flowers and inscribed: “Jason John Zupp / Loved & missed by all”—a phrase echoed in his newspaper obituary. The police media statement noted that, “at 11.24pm a prime mover carrying four empty trailers [stacked two high] has rolled on the Leichhardt Highway 17km north of Taroom” (Queensland Police, ‘Fatal Truck Accident’). The roadside memorial was placed alongside a ditch on a straight stretch of road where the body was found. The coroner’s report adds the following chilling information: “Mr Zupp was thrown out of the cabin and his body was found near the cabin. There is no evidence whatsoever that he had applied the brakes or in any way tried to prevent the crash … Jason was not wearing his seatbelt” (Cornack 5, 6). Cornack also remarked the truck was over length, the brakes had not been properly adjusted, and the trip that Zupp had undertaken could not been lawfully completed according to fatigue management regulations then in place (8). Although poignant and highly visible due to these memorials, these deaths form a small part of Australia’s road toll, and underscore our ambivalent relationship with the automobile, where road death is accepted as a necessary side-effect of the freedom of movement the technology offers (Ladd). These memorials thus animate highways as Gothic landscapes due to the “multifaceted” (Haider 56) nature of the fear, terror and horror their acknowledgement can bring. Since 1981, there have been, for instance, between some 1,600 and 3,300 road deaths each year in Australia and, while there is evidence of a long term downward trend, the number of deaths per annum has not changed markedly since 1991 (DITRDLG 1, 2), and has risen in some years since then. The U.S.A. marked its millionth road death in 1951 (Ladd) along the way to over 3,000,000 during the 20th century (Advocates). These deaths are far reaching, with U.K. research suggesting that each death there leaves an average of 6 people significantly affected, and that there are some 10 to 20 per cent of mourners who experience more complicated grief and longer term negative affects during this difficult time (‘Pathways Through Grief’). As the placing of roadside memorials has become a common occurrence the world over (Klaassens, Groote, and Vanclay; Grider; Cohen), these are now considered, in MacConville’s opinion, not only “an appropriate, but also an expected response to tragedy”. Hockey and Draper have explored the therapeutic value of the maintenance of “‘continuing bonds’ between the living and the dead” (3). This is, however, only one explanation for the reasons that individuals erect roadside memorials with research suggesting roadside memorials perform two main purposes in their linking of the past with the present—as not only sites of grieving and remembrance, but also of warning (Hartig, and Dunn; Everett; Excell, Roadside Memorials; MacConville). Clark adds that by “localis[ing] and personalis[ing] the road dead,” roadside memorials raise the profile of road trauma by connecting the emotionless statistics of road death directly to individual tragedy. They, thus, transform the highway into not only into a site of past horror, but one in which pain and terror could still happen, and happen at any moment. Despite their increasing commonality and their recognition as cultural artefacts, these memorials thus occupy “an uncomfortable place” both in terms of public policy and for some individuals (Lowe). While in some states of the U.S.A. and in Ireland the erection of such memorials is facilitated by local authorities as components of road safety campaigns, in the U.K. there appears to be “a growing official opposition to the erection of memorials” (MacConville). Criticism has focused on the dangers (of distraction and obstruction) these structures pose to passing traffic and pedestrians, while others protest their erection on aesthetic grounds and even claim memorials can lower property values (Everett). While many ascertain a sense of hope and purpose in the physical act of creating such shrines (see, for instance, Grider; Davies), they form an uncanny presence along the highway and can provide dangerous psychological territory for the viewer (Brien). Alongside the townships, tourist sites, motels, and petrol stations vying to attract customers, they stain the roadway with the unmistakable sign that a violent death has happened—bringing death, and the dead, to the fore as a component of these journeys, and destabilising prominent cultural narratives of technological progress and safety (Richter, Barach, Ben-Michael, and Berman).Conclusion This investigation has followed Goddu who proposes that a Gothic text “registers its culture’s contradictions” (3) and, in profiling these memorials as “intimately connected to the culture that produces them” (Goddu 3) has proposed memorials as Gothic artefacts that can both disturb and reveal. Roadside memorials are, indeed, so loaded with emotional content that their close contemplation can be traumatising (Brien), yet they are inescapable while navigating the roadway. Part of their power resides in their ability to re-animate those persons killed in these violent in the minds of those viewing these memorials. In this way, these individuals are reincarnated as ghostly presences along the highway, forming channels via which the traveller can not only make human contact with the dead, but also come to recognise and ponder their own sense of mortality. While roadside memorials are thus like civic war memorials in bringing untimely death to the forefront of public view, roadside memorials provide a much more raw expression of the chaotic, anarchic and traumatic moment that separates the world of the living from that of the dead. While traditional memorials—such as those dedicated by, and to, Leichhardt—moreover, pay homage to the vitality of the lives of those they commemorate, roadside memorials not only acknowledge the alarming circ*mstances of unexpected death but also stand testament to the power of the paradox of the incontrovertibility of sudden death versus our lack of ability to postpone it. In this way, further research into these and other examples of Gothic memorialising practice has much to offer various areas of cultural study in Australia.ReferencesAdams, Brian. Sidney Nolan: Such Is Life. Hawthorn, Vic.: Hutchinson, 1987. Advocates for Highway and Auto Safety. “Motor Vehicle Traffic Fatalities & Fatality Rate: 1899-2003.” 2004. Becker, Ernest. The Denial of Death. New York: Simon & Schuster, 1973. Bisceglio, Paul. “How Social Media Is Changing the Way We Approach Death.” The Atlantic 20 Aug. 2013. Botting, Fred. Gothic: The New Critical Idiom. 2nd edition. Abingdon, UK: Routledge, 2014. Brien, Donna Lee. “Looking at Death with Writers’ Eyes: Developing Protocols for Utilising Roadside Memorials in Creative Writing Classes.” Roadside Memorials. Ed. Jennifer Clark. Armidale, NSW: EMU Press, 2006. 208–216. Campbell, Elaine. “Public Sphere as Assemblage: The Cultural Politics of Roadside Memorialization.” The British Journal of Sociology 64.3 (2013): 526–547. Cicero, Marcus Tullius. The Orations of Marcus Tullius Cicero. 43 BC. Trans. C. D. Yonge. London: George Bell & Sons, 1903. Clark, Jennifer. “But Statistics Don’t Ride Skateboards, They Don’t Have Nicknames Like ‘Champ’: Personalising the Road Dead with Roadside Memorials.” 7th International Conference on the Social Context of Death, Dying and Disposal. Bath, UK: University of Bath, 2005. Cohen, Erik. “Roadside Memorials in Northeastern Thailand.” OMEGA: Journal of Death and Dying 66.4 (2012–13): 343–363. Connolly, John F., Anne Cullen, and Orfhlaith McTigue. “Single Road Traffic Deaths: Accident or Suicide?” Crisis: The Journal of Crisis Intervention and Suicide Prevention 16.2 (1995): 85–89. Cornack [Coroner]. Transcript of Proceedings. In The Matter of an Inquest into the Cause and Circ*mstances Surrounding the Death of Jason John Zupp. Towoomba, Qld.: Coroners Court. 12 Oct. 2007. Davies, Douglas. “Locating Hope: The Dynamics of Memorial Sites.” 6th International Conference on the Social Context of Death, Dying and Disposal. York, UK: University of York, 2002. Department of Infrastructure, Transport, Regional Development and Local Government [DITRDLG]. Road Deaths Australia: 2007 Statistical Summary. Canberra: Commonwealth of Australia, 2008. Duwe, Grant. “Body-count Journalism: The Presentation of Mass Murder in the News Media.” Homicide Studies 4 (2000): 364–399. Elder, Bruce. Blood on the Wattle: Massacres and Maltreatment of Aboriginal Australians since 1788. Sydney: New Holland, 1998. Erdos, Renee. “Leichhardt, Friedrich Wilhelm Ludwig (1813-1848).” Australian Dictionary of Biography Online Edition. Melbourne: Melbourne UP, 1967. Everett, Holly. Roadside Crosses in Contemporary Memorial Culture. Austin: Texas UP, 2002. Excell, Gerri. “Roadside Memorials in the UK.” Unpublished MA thesis. Reading: University of Reading, 2004. ———. “Contemporary Deathscapes: A Comparative Analysis of the Material Culture of Roadside Memorials in the US, Australia and the UK.” 7th International Conference on the Social Context of Death, Dying and Disposal. Bath, UK: University of Bath, 2005. Goddu, Teresa A. Gothic America: Narrative, History, and Nation. New York: Columbia UP, 2007. Gorer, Geoffrey. “The p*rnography of Death.” Encounter V.4 (1955): 49–52. Grider, Sylvia. “Spontaneous Shrines: A Modern Response to Tragedy and Disaster.” New Directions in Folklore (5 Oct. 2001). Haider, Amna. “War Trauma and Gothic Landscapes of Dispossession and Dislocation in Pat Barker’s Regeneration Trilogy.” Gothic Studies 14.2 (2012): 55–73. Hall, Stephen S. Merchants of Immortality: Chasing the Dream of Human Life Extension. Boston: Houghton, Mifflin, Harcourt, 2003. Hartig, Kate V., and Kevin M. Dunn. “Roadside Memorials: Interpreting New Deathscapes in Newcastle, New South Wales.” Australian Geographical Studies 36 (1998): 5–20. Hockey, Jenny, and Janet Draper. “Beyond the Womb and the Tomb: Identity, (Dis)embodiment and the Life Course.” Body & Society 11.2 (2005): 41–57. Online version: 1–25. Jones, Ian, and Kaye McColl. (2006) “Highway Tragedy.” Goondiwindi Argus 9 Jun. 2006. Kiernan, Stephen P. “The Transformation of Death in America.” Final Acts: Death, Dying, and the Choices We Make. Eds. Nan Bauer-Maglin, and Donna Perry. Rutgers University: Rutgers UP, 2010. 163–182. Klaassens, M., P.D. Groote, and F.M. Vanclay. “Expressions of Private Mourning in Public Space: The Evolving Structure of Spontaneous and Permanent Roadside Memorials in the Netherlands.” Death Studies 37.2 (2013): 145–171. Ladd, Brian. Autophobia: Love and Hate in the Automotive Age. Chicago: U of Chicago P, 2008. Leichhardt, Ludwig. Journal of an Overland Expedition of Australia from Moreton Bay to Port Essington, A Distance of Upwards of 3000 Miles during the Years 1844–1845. London, T & W Boone, 1847. Facsimile ed. Sydney: Macarthur Press, n.d. Lowe, Tim. “Roadside Memorials in South Eastern Australia.” 7th International Conference on the Social Context of Death, Dying and Disposal. Bath, UK: University of Bath, 2005. MacConville, Una. “Roadside Memorials.” Bath, UK: Centre for Death & Society, Department of Social and Policy Sciences, University of Bath, 2007. Macintyre, Stuart. “The Making of the Australian Working Class: An Historiographical Survey.” Historical Studies 18.71 (1978): 233–253. Mollinson, James, and Nicholas Bonham. Tucker. South Melbourne: Macmillan Company of Australia, and Australian National Gallery, 1982. Morell, Virginia. “Mournful Creatures.” Lapham’s Quarterly 6.4 (2013): 200–208. Nelson, Victoria. Gothicka: Vampire Heroes, Human Gods, and the New Supernatural. Harvard University: Harvard UP, 2012. “Pathways through Grief.” 1st National Conference on Bereavement in a Healthcare Setting. Dundee, 1–2 Sep. 2008. Piatti-Farnell, Lorna. “Words from the Culinary Crypt: Reading the Recipe as a Haunted/Haunting Text.” M/C Journal 16.3 (2013). Queensland Police. “Fatal Traffic Incident, Goondiwindi [Media Advisory].” 27 Apr. 2005. ———. “Fatal Truck Accident, Taroom.” Media release. 11 Dec. 2005. ———. “Double Fatality, Goondiwindi.” Media release. 5 Jun. 2006. Richter, E. D., P. Barach, E. Ben-Michael, and T. Berman. “Death and Injury from Motor Vehicle Crashes: A Public Health Failure, Not an Achievement.” Injury Prevention 7 (2001): 176–178. Secomb, Linnell. “Haunted Community.” The Politics of Community. Ed. Michael Strysick. Aurora, Co: Davies Group, 2002. 131–150. Spooner, Catherine. Contemporary Gothic. London: Reaktion, 2006.

Abstract:

Literature—at least serious literature—is something that we work at. This is especially true within the academy. Literature departments are places where workers labour over texts carefully extracting and sharing meanings, for which they receive monetary reward. Specialised languages are developed to describe professional concerns. Over the last thirty years, the productions of mass culture, once regarded as too slight to warrant laborious explication, have been admitted to the academic workroom. Gothic studies—the specialist area that treats fearful and horrifying texts —has embraced the growing acceptability of devoting academic effort to texts that would once have fallen outside of the remit of “serious” study. In the seventies, when Gothic studies was just beginning to establish itself, there was a perception that the Gothic was “merely a literature of surfaces and sensations”, and that any Gothic of substantial literary worth had transcended the genre (Thompson 1). Early specialists in the field noted this prejudice; David Punter wrote of the genre’s “difficulty in establishing respectable credentials” (403), while Eve Kosofsky Sedgwick hoped her work would “make it easier for the reader of ‘respectable’ nineteenth-century novels to write ‘Gothic’ in the margin” (4). Gothic studies has gathered a modicum of this longed-for respectability for the texts it treats by deploying the methodologies used within literature departments. This has yielded readings that are largely congruous with readings of other sorts of literature; the Gothic text tells us things about ourselves and the world we inhabit, about power, culture and history. Yet the Gothic remains a production of popular culture as much as it is of the valorised literary field. I do not wish to argue for a reintroduction of the great divide described by Andreas Huyssen, but instead to suggest that we have missed something important about the ways in which popular Gothics—and perhaps other sorts of popular text—function. What if the popular Gothic were not a type of work, but a kind of play? How might this change the way we read these texts? Johan Huizinga noted that “play is not ‘ordinary’ or ‘real’ life. It is rather a stepping out of ‘real’ life into a temporary sphere of activity with a disposition all of its own. Every child knows perfectly well he is ‘only pretending’, or that it was ‘only for fun’” (8). If the Gothic sometimes offers playful texts, then those texts might direct readers not primarily towards the real, but away from it, at least for a limited time. This might help to account for the wicked spectacle offered by Dennis Wheatley’s The Devil Rides Out, and in particular, its presentation of the black mass. The black mass is the parody of the Christian mass thought to be performed by witches and diabolists. Although it has doubtless been performed on rare occasions since the Middle Ages, the first black mass for which we have substantial documentary evidence was celebrated in Hampstead on Boxing Day 1918, by Montague Summers; it is a satisfying coincidence that Summers was one of the Gothic’s earliest scholars. We have record of Summer’s mass because it was watched by a non-participant, Anatole James, who was “bored to tears” as Summers recited tracts of Latin and practiced hom*osexual acts with a youth named Sullivan while James looked on (Medway 382-3). Summers claimed to be a Catholic priest, although there is some doubt as to the legitimacy of his ordination. The black mass ought to be officiated by a Catholic clergyman so the host may be transubstantiated before it is blasphemed. In doing so, the mass de-emphasises interpretive meaning and is an assault on the body of Christ rather than a mutilation of the symbol of Christ’s love and sacrifice. Thus, it is not conceived of primarily as a representational act but as actual violence. Nevertheless, Summers’ black mass seems like an elaborate form of sexual play more than spiritual warfare; by asking an acquaintance to observe the mass, Summers formulated the ritual as an erotic performance. The black mass was a favourite trope of the English Gothic of the nineteen-sixties and seventies. Dennis Wheatley’s The Devil Rides Out features an extended presentation of the mass; it was first published in 1934, but had achieved a kind of genre-specific canonicity by the nineteen-sixties, so that many Gothics produced and consumed in the sixties and seventies featured depictions of the black mass that drew from Wheatley’s original. Like Summers, Wheatley’s mass emphasised licentious sexual practice and, significantly, featured a voyeur or voyeurs watching the performance. Where James only wished Summers’ mass would end, Wheatley and his followers presented the mass as requiring interruption before it reaches a climax. This version of the mass recurs in most of Wheatley’s black magic novels, but it also appears in paperback romances, such as Susan Howatch’s 1973 The Devil on Lammas Night; it is reimagined in the literate and genuinely eerie short stories of Robert Aickman, which are just now thankfully coming back into print; it appears twice in Mervyn Peake’s Gormenghast books. Nor was the black mass confined to the written Gothic, appearing in films of the period too; The Kiss of the Vampire (1963), The Witches (1966), Satan’s Skin, aka Blood on Satan’s Claw (1970), The Wicker Man (1973), and The Satanic Rites of Dracula (1974) all feature celebrations of the Sabbat, as, of course do the filmed adaptations of Wheatley’s novels, The Devil Rides Out (1967) and To the Devil a Daughter (1975). More than just a key trope, the black mass was a procedure characteristic of the English Gothic of the sixties; narratives were structured so as to lead towards its performance. All of the texts mentioned above repeat narrative and trope, but more importantly, they loosely repeat experience, both for readers and the characters depicted. While Summers’ black mass apparently made for tiresome viewing, textual representations of the black mass typically embrace the pageant and sensuality of the Catholic mass it perverts, involving music, incense and spectacle. Often animalistic sex, bestial*ty, infanticide or human sacrifice are staged, and are intended to fascinate rather than bore. Although far from canonical in a literary sense, by 1969 Wheatley was an institution. He had sold 27 million books worldwide and around 70 percent of those had been within the British market. All of his 55 books were in print. A new Wheatley in hardcover would typically sell 30,000 copies, and paperback sales of his back catalogue stood at more than a million books a year. While Wheatley wrote thrillers in a range of different subgenres, at the end of the sixties it was his ‘black magic’ stories that were far and away the most popular. While moderately successful when first published, they developed their most substantial audience in the sixties. When The Satanist was published in paperback in 1966, it sold more than 100,000 copies in the first ten days. By 1973, five of these eight black magic titles had sold more than a million copies. The first of these was The Devil Rides Out which, although originally published in 1934, by 1973, helped by the Hammer film of 1967, had sold more than one and a half million copies, making it the most successful of the group (“Pooter”; Hedman and Alexandersson 20, 73). Wheatley’s black magic stories provide a good example of the way that texts persist and accumulate influence in a genre field, gaining genre-specific canonicity. Wheatley’s apparent influence on Gothic texts and films that followed, coupled with the sheer number of his books sold, indicate that he occupied a central position in the field, and that his approach to the genre became, for a time, a defining one. Wheatley’s black magic stories apparently developed a new readership in the sixties. The black mass perhaps became legible as a salacious, nightmarish version of some imaginary hippy gathering. While Wheatley’s Satanists are villainous, there is a vaguely progressive air about them; they listen to unconventional music, dance in the nude, participate in unconventional sexual practice, and glut themselves on various intoxicants. This, after all, was the age of Hair, Oh! Calcutta! and Oz magazine, “an era of personal liberation, in the view of some critics, one of moral anarchy” (Morgan 149). Without suggesting that the Satanists represent hippies there is a contextual relevancy available to later readers that would have been missing in the thirties. The sexual zeitgeist would have allowed later readers to p*rnographically and pleasurably imagine the liberated sexuality of the era without having to approve of it. Wheatley’s work has since become deeply, embarrassingly unfashionable. The books are racist, sexist, hom*ophobic and committed to a basically fascistic vision of an imperial England, all of which will repel most casual readers. Nor do his works provide an especially good venue for academic criticism; all surface, they do not reward the labour of careful, deep reading. The Devil Rides Out narrates the story of a group of friends locked in a battle with the wicked Satanist Mocata, “a pot-bellied, bald headed person of about sixty, with large, protuberant, fishy eyes, limp hands, and a most unattractive lisp” (11), based, apparently, on the notorious occultist Aleister Crowley (Ellis 145-6). Mocata hopes to start a conflict on the scale of the Great War by performing the appropriate devilish rituals. Led by the aged yet spry Duke de Richleau and garrulous American Rex van Ryn, the friends combat Mocata in three substantial set pieces, including their attempt to disrupt the black mass as it is performed in a secluded field in Wiltshire. The Devil Rides Out is a ripping story. Wheatley’s narrative is urgent, and his simple prose suggests that the book is meant to be read quickly. Likewise, Wheatley’s protagonists do not experience in any real way the crises and collapses that so frequently trouble characters who struggle against the forces of darkness in Gothic narratives. Even when de Richlieu’s courage fails as he observes the Wiltshire Sabbat, this failure is temporary; Rex simply treats him as if he has been physically wounded, and the Duke soon rallies. The Devil Rides Out is remarkably free of trauma and its sequelæ. The morbid psychological states which often interest the twentieth century Gothic are excluded here in favour of the kind of emotional fortitude found in adventure stories. The effect is remarkable. Wheatley retains a cheerful tone even as he depicts the appalling, and potentially repellent representations become entertainments. Wheatley describes in remarkable detail the actions that his protagonists witness from their hidden vantage point. If the Gothic reader looks forward to gleeful blasphemy, then this is amply provided, in the sort of sardonic style that Lewis’ The Monk manages so well. A cross is half stomped into matchwood and inverted in the ground, the Christian host is profaned in a way too dreadful to be narrated, and the Duke informs us that the satanic priests are eating “a stillborn baby or perhaps some unfortunate child that they have stolen and murdered”. Rex is chilled by the sound of a human skull rattling around in their cauldron (117-20). The mass offers a special quality of experience, distinct from the everyday texture of life represented in the text. Ostensibly waiting for their chance to liberate their friend Simon from the action, the Duke and Rex are voyeurs, and readers participate in this voyeurism too. The narrative focus shifts from Rex and de Richlieu’s observation of the mass, to the wayward medium Tanith’s independent, bespelled arrival at the ritual site, before returning to the two men. This arrangement allows Wheatley to extend his description of the gathering, reiterating the same events from different characters’ perspectives. This would be unusual if the text were simply a thriller, and relied on the ongoing release of new information to maintain narrative interest. Instead, readers have the opportunity to “view” the salacious activity of the Satanists a second time. This repetition delays the climactic action of the scene, where the Duke and Rex rescue Simon by driving a car into the midst of the ritual. Moreover, the repetition suggests that the “thrill” on offer is not necessarily related to plot —it offers us nothing new —but instead to simply seeing the rite performed. Tanith, although conveyed to the mass by some dark power, is delayed and she too becomes a part of the mass’ audience. She saw the Satanists… tumbling upon each other in the disgusting nudity of their ritual dance. Old Madame D’Urfé, huge-buttocked and swollen, prancing by some satanic power with all the vigour of a young girl who had only just reached maturity; the Babu, dark-skinned, fleshy, hideous; the American woman, scraggy, lean-flanked and hag-like with empty, hanging breasts; the Eurasian, waving the severed stump of his arm in the air as he gavotted beside the unwieldy figure of the Irish bard, whose paunch stood out like the grotesque belly of a Chinese god. (132) The reader will remember that Madame D’Urfé is French, and that the cultists are dancing before the Goat of Mendes, who masquerades as Malagasy, earlier described by de Richlieu as “a ‘bad black’ if ever I saw one” (11). The human body is obsessively and grotesquely racialized; Wheatley is simultaneously at his most politically vile and aesthetically Goya-like. The physically grotesque meshes with the crudely sexual and racist. The Irishman is typed as a “bard” and somehow acquires a second racial classification, the Indian is horrible seemingly because of his race, and Madame D’Urfé is repulsive because her sexuality is framed as inappropriate to her age. The dancing crone is defined in terms of a younger, presumably sexually appealing, woman; even as she is denigrated, the reader is presented with a contrary image. As the sexuality of the Satanists is excoriated, titillation is offered. Readers may take whatever pleasure they like from the representations while simultaneously condemning them, or even affecting revulsion. A binary opposition is set up between de Richlieu’s company, who are cultured and moneyed, and the Satanists, who might masquerade as civilised, but reveal their savagery at the Sabbat. Their race becomes a further symptom of their lack of civilised qualities. The Duke complains to Rex that “there is little difference between this modern Satanism and Voodoo… We might almost be witnessing some heathen ceremony in an African jungle!” (115). The Satanists become “a trampling mass of bestial animal figures” dancing to music where, “Instead of melody, it was a harsh, discordant jumble of notes and broken chords which beat into the head with a horrible nerve-racking intensity and set the teeth continually on edge” (121). Music and melody are cultural constructions as much as they are mathematical ones. The breakdown of music suggests a breakdown of culture, more specifically, of Western cultural norms. The Satanists feast, with no “knives, forks, spoons or glasses”, but instead drink straight from bottles and eat using their hands (118). This is hardly transgression on the scale of devouring an infant, but emphasises that Satanism is understood to represent the antithesis of civilization, specifically, of a conservative Englishness. Bad table manners are always a sign of wickedness. This sort of reading is useful in that it describes the prejudices and politics of the text. It allows us to see the black mass as meaningful and places it within a wider discursive tradition making sense of a grotesque dance that combines a variety of almost arbitrary transgressive actions, staged in a Wiltshire field. This style of reading seems to confirm the approach to genre text that Fredric Jameson has espoused (117-9), which understands the text as reinforcing a hegemonic worldview within its readership. This is the kind of reading the academy often works to produce; it recognises the mass as standing for something more than the simple fact of its performance, and develops a coherent account of what the mass represents. The labour of reading discerns the work the text does out in the world. Yet despite the good sense and political necessity of this approach, my suggestion is that these observations are secondary to the primary function of the text because they cannot account for the reading experience offered by the Sabbat and the rest of the text. Regardless of text’s prejudices, The Devil Rides Out is not a book about race. It is a book about Satanists. As Jo Walton has observed, competent genre readers effortlessly grasp this kind of distinction, prioritising certain readings and elements of the text over others (33-5). Failing to account for the reading strategy presumed by author and audience risks overemphasising what is less significant in a text while missing more important elements. Crucially, a reading that emphasises the political implications of the Sabbat attributes meaning to the ritual; yet the ritual’s ability to hold meaning is not what is most important about it. By attributing meaning to the Sabbat, we miss the fact of the Sabbat itself; it has become a metaphor rather than a thing unto itself, a demonstration of racist politics rather than one of the central necessities of a black magic story. Seligman, Weller, Puett and Simon claim that ritual is usually read as having a social purpose or a cultural meaning, but that these readings presume that ritual is interested in presenting the world truthfully, as it is. Seligman and his co-authors take exception to this, arguing that ritual does not represent society or culture as they are and that ritual is “a subjunctive—the creation of an order as if it were truly the case” (20). Rather than simply reflecting history, society and culture, ritual responds to the disappointment of the real; the farmer performs a rite to “ensure” the bounty of the harvest not because the rite symbolises the true order of things, but as a consolation because sometimes the harvest fails. Interestingly, the Duke’s analysis of the Satanists’ motivations closely accords with Seligman et al.’s understanding of the need for ritual to console our anxieties and disappointments. For the cultists, the mass is “a release of all their pent-up emotions, and suppressed complexes, engendered by brooding over imagined injustice, lust for power, bitter hatred of rivals in love or some other type of success or good fortune” (121). The Satanists perform the mass as a response to the disappointment of the participant’s lives; they are ugly, uncivil outsiders and according to the Duke, “probably epileptics… nearly all… abnormal” (121). The mass allows them to feel, at least for a limited time, as if they are genuinely powerful, people who ought to be feared rather than despised, able to command the interest and favour of their infernal lord, to receive sexual attention despite their uncomeliness. Seligman et al. go on to argue ritual “must be understood as inherently nondiscursive—semantic content is far secondary to subjunctive creation.” Ritual “cannot be analysed as a coherent system of beliefs” (26). If this is so, we cannot expect the black mass to necessarily say anything coherent about Satanism, let alone racism. In fact, The Devil Rides Out tends not to focus on the meaning of the black mass, but on its performance. The perceivable facts of the mass are given, often in instructional detail, but any sense of what they might stand for remains unexplicated in the text. Indeed, taken individually, it is hard to make sense or meaning out of each of the Sabbat’s components. Why must a skull rattle around a cauldron? Why must a child be killed and eaten? If communion forms the most significant part of the Christian mass, we could presume that the desecration of the host might be the most meaningful part of the rite, but given the extensive description accorded the mass as a whole, the parody of communion is dealt with surprisingly quickly, receiving only three sentences. The Duke describes the act as “the most appalling sacrilege”, but it is left at that as the celebrants stomp the host into the ground (120). The action itself is emphasised over anything it might mean. Most of Wheatley’s readers will, I think, be untroubled by this. As Pierre Bourdieu noted, “the regularities inherent in an arbitrary condition… tend to appear as necessary, even natural, since they are the basis of the schemes of perception and appreciation through which they are apprehended” (53-4). Rather than stretching towards an interpretation of the Sabbat, readers simply accept it a necessary condition of a “black magic story”. While the genre and its tropes are constructed, they tend to appear as “natural” to readers. The Satanists perform the black mass because that is what Satanists do. The representation does not even have to be compelling in literary terms; it simply has to be a “proper” black mass. Richard Schechner argues that, when we are concerned with ritual, “Propriety”, that is, seeing the ritual properly executed, “is more important than artistry in the Euro-American sense” (178). Rather than describing the meaning of the ritual, Wheatley prefers to linger over the Satanist’s actions, their gluttonous feasting and dancing, their nudity. Again, these are actions that hold sensual qualities for their performers that exceed the simply discursive. Through their ritual behaviour they enter into atavistic and ecstatic states beyond everyday human consciousness. They are “hardly human… Their brains are diseased and their mentality is that of the hags and the warlocks of the middle ages…” and are “governed apparently by a desire to throw themselves back into a state of bestial*ty…” (117-8). They finally reach a state of “maniacal exaltation” and participate in an “intoxicated nightmare” (135). While the mass is being celebrated, the Satanists become an undifferentiated mass, their everyday identities and individuality subsumed into the subjunctive world created by the ritual. Simon, a willing participant, becomes lost amongst them, his individual identity given over to the collective, subjunctive state created by the group. Rex and the Duke are outside of this subjunctive world, expressing revulsion, but voyeuristically looking on; they retain their individual identities. Tanith is caught between the role played by Simon, and the one played by the Duke and Rex, as she risks shifting from observer to participant, her journey to the Sabbat being driven on by “evil powers” (135). These three relationships to the Sabbat suggest some of the strategies available to its readers. Like Rex and the Duke, we seem to observe the black mass as voyeurs, and still have the option of disapproving of it, but like Simon, the act of continuing to read means that we are participating in the representation of this perversity. Having committed to reading a “black magic story”, the reader’s procession towards the black mass is inevitable, as with Tanith’s procession towards it. Yet, just as Tanith is compelled towards it, readers are allowed to experience the Sabbat without necessarily having to see themselves as wanting to experience it. This facilitates a ludic, undiscursive reading experience; readers are not encouraged to seriously reflect on what the Sabbat means or why it might be a source of vicarious pleasure. They do not have to take responsibility for it. As much as the Satanists create a subjunctive world for their own ends, readers are creating a similar world for themselves to participate in. The mass—an incoherent jumble of sex and violence—becomes an imaginative refuge from the everyday world which is too regulated, chaste and well-behaved. Despite having substantial precedent in folklore and Gothic literature (see Medway), the black mass as it is represented in The Devil Rides Out is largely an invention. The rituals performed by occultists like Crowley were never understood by their participants as being black masses, and it was not until the foundation of the Church of Satan in San Francisco in the later nineteen-sixties that it seems the black mass was performed with the regularity or uniformity characteristic of ritual. Instead, its celebration was limited to eccentrics and dabblers like Summers. Thus, as an imaginary ritual, the black mass can be whatever its writers and readers need it to be, providing the opportunity to stage those actions and experiences required by the kind of text in which it appears. Because it is the product of the requirements of the text, it becomes a venue in which those things crucial to the text are staged; forbidden sexual congress, macabre ceremony, violence, the appearance of intoxicating and noisome scents, weird violet lights, blue candle flames and the goat itself. As we observe the Sabbat, the subjunctive of the ritual aligns with the subjunctive of the text itself; the same ‘as if’ is experienced by both the represented worshippers and the readers. The black mass offers an analogue for the black magic story, providing, almost in digest form, the images and experiences associated with the genre at the time. Seligman et al. distinguish between modes that they term the sincere and the ritualistic. Sincerity describes an approach to reading the world that emphasises the individual subject, authenticity, and the need to get at “real” thought and feeling. Ritual, on the other hand, prefers community, convention and performance. The “sincere mode of behavior seeks to replace the ‘mere convention’ of ritual with a genuine and thoughtful state of internal conviction” (103). Where the sincere is meaningful, the ritualistic is practically oriented. In The Devil Rides Out, the black mass, a largely unreal practice, must be regarded as insincere. More important than any “meaning” we might extract from the rite is the simple fact of participation. The individuality and agency of the participants is apparently diminished in the mass, and their regular sense of themselves is recovered only as the Duke and Rex desperately drive the Duke’s Hispano into the ritual so as to halt it. The car’s lights dispel the subjunctive darkness and reduce the unified group to a gathering of confused individuals, breaking the spell of naughtily enabling darkness. Just as the meaningful aspect of the mass is de-emphasised for ritual participants, for readers, self and discursive ability are de-emphasised in favour of an immersive, involving reading experience; we keep reading the mass without pausing to really consider the mass itself. It would reduce our pleasure in and engagement with the text to do so; the mass would be revealed as obnoxious, unpleasant and nonsensical. When we read the black mass we tend to put our day-to-day values, both moral and aesthetic, to one side, bracketing our sincere individuality in favour of participation in the text. If there is little point in trying to interpret Wheatley’s black mass due to its weakly discursive nature, then this raises questions of how to approach the text. Simply, the “work” of interpretation seems unnecessary; Wheatley’s black mass asks to be regarded as a form of play. Simply, The Devil Rides Out is a venue for a particular kind of readerly play, apart from the more substantial, sincere concerns that occupy most literary criticism. As Huizinga argued that, “Play is distinct from ‘ordinary’ life both as to locality and duration… [A significant] characteristic of play [is] its secludedness, its limitedness” (9). Likewise, by seeing the mass as a kind of play, we can understand why, despite the provocative and transgressive acts it represents, it is not especially harrowing as a reading experience. Play “lies outside the antithesis of wisdom and folly, and equally outside those of truth and falsehood, good and evil…. The valuations of vice and virtue do not apply...” (Huizinga 6). The mass might well offer barbarism and infanticide, but it does not offer these to its readers “seriously”. The subjunctive created by the black mass for its participants on the page is approximately equivalent to the subjunctive Wheatley’s text proposes to his readers. The Sabbat offers a tawdry, intoxicated vision, full of strange performances, weird lights, queer music and druggy incenses, a darkened carnival apart from the real that is, despite its apparent transgressive qualities and wretchedness, “only playing”. References Bourdieu, Pierre. The Logic of Practice. Trans. Richard Nice. Stanford: Stanford UP, 1990. Ellis, Bill. Raising the Devil: Satanism, New Religions, and the Media. Lexington: The UP of Kentucky, 2000. Hedman, Iwan, and Jan Alexandersson. Four Decades with Dennis Wheatley. DAST Dossier 1. Köping 1973. Huyssen, Andreas. After the Great Divide: Modernism, Mass Culture, Postmodernism. Bloomington and Indianapolis: Indiana UP, 1986. Jameson, Fredric. The Political Unconscious: Narrative as a Socially Symbolic Act. London: Routledge, 1989. Huizinga, J. hom*o Ludens: A Study of the Play-Element in Culture. International Library of Sociology. London: Routledge & Kegan Paul, 1949. Medway, Gareth J. The Lure of the Sinister: The Unnatural History of Satanism. New York: New York UP, 2001. “Pooter.” The Times 19 August 1969: 19. Punter, David. The Literature of Terror: A History of Gothic Fictions from 1765 to the Present Day. London: Longman, 1980. Schechner, Richard. Performance Theory. Revised and Expanded ed. New York: Routledge, 1988. Sedgwick, Eve Kosofsky. The Coherence of Gothic Conventions. 1980. New York: Methuen, 1986. Seligman, Adam B, Robert P. Weller, Michael J. Puett and Bennett Simon. Ritual and Its Consequences: An Essay on the Limits of Sincerity. Oxford: Oxford UP, 2008. Thompson, G.R. Introduction. “Romanticism and the Gothic Imagination.” The Gothic Imagination: Essays in Dark Romanticism. Ed. G.R. Thompson. Pullman: Washington State UP, 1974. 1-10. Wheatley, Dennis. The Devil Rides Out. 1934. London: Mandarin, 1996.

Abstract:

Over time, many groups have sought to offer alternatives to the dominant culture of the day; for example, the civil-rights movements, antiwar protests, and environmental activism of the 1960s and 1970s. Not all groupings however can be considered countercultural. Roberts makes a distinction between group culture where cultural patterns only influence part of one’s life, or for a limited period of time; and countercultures that are more wholistic, affecting all of life. An essential element in defining a counterculture is that it has a value-conflict with the dominant society (Yinger), and that it demonstrates viability over time: long enough to pass on the values to the next generation (Roberts). Each society has images of what it means to be a good citizen. These images are driven by ideology and communicated through media channels, educational values and government legislation. Ideologies are not neutral and compete for the “common sense” of citizens; seeking to shape desires and allegiance to a particular way of life. A way of life is expressed in the everyday practices, or routines and choices that make up an ordinary day, the sum of which express the values of individuals and communities. A number of groups or movements have sought to counter the values and practices of dominant cultures only to find themselves absorbed into it. For example, the surfing magazine Tracks was an Australian countercultural text that chronicled the authentic surfing lifestyle of the 1970s. As surfing became big business, the same magazine was transformed into a glossy lifestyle publication. The surfing lifestyle had become part of the expanding field of consumption and Tracks had become one more tool to promote it (Henderson). As the “counter” is absorbed into the dominant consumer culture, new ways to engage the hegemonic culture emerge that offer fresh possibilities of living and engaging in contemporary society. Positioning I hold to a critical postmodern perspective of consumption. That is, while I acknowledge some of the pleasures of consumption, I see a dominant posture of detachment as a result of consumer cultures increased distance from production, producers and the products we buy (Cavanaugh; Sandlin, Kahn, Darts and Tavin). The market is a powerful educator of individuals (Kincheloe; Steinberg), but it is not the only educator. Families, schools, churches and other interest groups also seek to educate, or shape, individuals. These competing influences do not however hold equal power. In many instances the families, schools, churches and interest groups have uncritically adopted the dominant ideology of the market and so reinforce the values of consumerism; such is its hegemonic power. I hold that individuals, and more importantly communities, have some agency to consume in alternative ways that give rise to the formation of different identities. I see critical practices as important in the awareness raising, or awakeness, and shaping of an individual and a community (Freire; Rautins and Ibrahim). Contemporary Cultures Consumption has become the organizing principle of many contemporary cultures (Hoechsmann). The message that to be a good citizen is to be a good consumer is pervasive and promoted as key to economic growth and the remedy to lift countries out of recession. This message of consumption falls on fertile ground with the development of consumerism, or consumer culture. Smart (5) sees this expressed as a way of life that is “perpetually preoccupied with the pursuit, possession, rapid displacement, and replacement of a seemingly inexhaustible supply of things.” These “things” have increasingly become luxury goods and services as opposed to the satisfaction of basic needs and wants (de Geus). Contemporary Alternatives There are examples of contemporary alternatives that open spaces for people to imagine that “another world is possible.” Sandlin, Kahn, Darts and Tavin (102, 103) call upon educators to “critically analyze what it might mean to resist a consumer society predicated on the normalization of overconsumption” and to “celebrate the creative and critical agency of all those who resist and interrogate the hegemony of multinational companies/industries.” A number of examples are worth celebrating and critically analysing to offer input in the engagement with the dominant culture of consumption. The examples of the Adbusters Media Foundation, Bill Talen’s work as a political-theatre activist, and the voluntary simplicity movement will be briefly examined before exploring the contribution of monasticism. The Adbusters Media Foundation produces a glossy bimonthly publication and website that seeks to unmask the destructive power of global corporations. Through the use of cultural resistance techniques such as “culture jamming,” Adbusters remix advertisem*nts to catch the reader by surprise, to make the taken for granted problematic, and to open them to the possibility of an alternative view of reality. These “subvertisem*nts” offer the opportunity for detournement; a turning around or a change in perspective (Darts; Sandlin and Callahan). As people get involved in “culture jamming” they become producers of artifacts and not just consumers of them. The work of Adbusters uses the tools of the media saturated consumer culture to critique that very culture (Rumbo). Advertising performs an ideological function within a consumer culture that addresses people as individual private consumers rather than citizens concerned for the public good (Scatamburlo-D’Annibale). Given the ubiquity of advertising, individuals become ambivalent to its messages but still soak in the dominant narrative. The very form of resistance reinforces the culture of the individualistic citizen as consumer. While it might be seen that the “culture jamming” artifacts of the Adbusters type might not have substantial effect on the broader public, it does provide an accessible means of resistive action for the individual (Haiven). Bill Talen is a political-theatre activist who plays the Southern evangelical preacher Reverend Billy as leader of the Church of Stop Shopping. The Reverend stages “retail interventions” or performances in public spaces and retail stores as an act of “culture jamming”. Reverend Billy uses humour, music, art and theatre in his “services” to create strangeness, discomfort or ambiguity in the lives of the public. In doing so he calls people into transitional spaces where what was normal is disrupted and they are free to imagine differently. This disruption that causes a movement into the unknown is a central pedagogical strategy that seeks to encourage people to question their taken for granted understandings of life (Littler; Sandlin, Learning). Reverend Billy and the Church of Stop Shopping offer a fuller bodied experience of “culture jamming” that engages both the body and the emotions. The act of creating culture together is what fosters a sense of community amongst culture jammers (Sandlin, Popular culture). And yet Reverend Billy and the Church of Stop Shopping appear not to be focused for their own good in that they have formed a number of coalitions with other organisations to work on campaigns that oppose global corporations and the influence of consumerism’s ideology on everyday life. Reverend Billy not only creates disruption in people’s relationship with consumption, he also provides an alternative place to belong. The voluntary simplicity movement involves a growing number of people who choose to limit their incomes and consumption because of new priorities in life. Those involved call into question the dominant cultures view of the “good life” in favour of a less materialistic lifestyle that is more “personally fulfilling, spiritually enlightening, socially beneficial, and environmentally sustainable” (Johnson 527). Grigsby’s research (qtd. in Johnson) found that participants were involved in forming their own identities through their lifestyle choices. The voluntary simplicity movement, it appears, is a niche for those who understand consumption from a postmodern perspective and participate in alternative lifestyle practices. Sandlin (Complicated) sees the formation of collective identity as crucial to a movement’s ability to effectively engage in external education. A shared vision, or telos, is central to that forming of collective identity. However, the voluntary simplicity movement is focused primarily on individual lifestyle changes, thus making it ineffectual as a collective to challenge dominant ideologies or to engage in external education to that end. Each of the examples above provides some insight into a considered engagement with the dominant culture: the creation of Adbuster like “culture jamming” artifacts provides an accessible means of engagement for the individual; Bill Talen’s interventions show an appreciation of the importance of community in supporting countercultural choices; and the voluntary simplicity movement promotes a “whole of life” approach to countercultural engagement. However, when comparing the above examples with Roberts’s definition of a counterculture they appear to be lacking. Roberts (121) holds that “the term counter-culture might best be reserved for groups which are not just a reaction formation to the dominant society, but which have a supporting ideology that allows them to have a relatively self-sufficient system of action.” The remainder of this article examines monasticism as an example of a counter-culture that offers an alternative model of “the good-life” based on a clear ideology and a fifteen hundred year history. Considering Monasticism As seen above, the work of countering the dominant ideology is not without its difficulties. bell hooks found that offering an education that enhances students’ journey to wholeness went against the anti-intellectualism of the current education system. What enabled her to stand within and resist the oppressive dominant culture, and offer alternatives, was the sustaining power of spirituality in her life, the basis of her hope. Tolliver and Tisdell appreciate that spirituality can be an elusive term, but that amongst the definitions offered there are commonalities. These are that: spirituality is about a connection to what is referred to by various names, such as the Life Force, God, a higher power or purpose, Great Spirit, or Buddha Nature. It is about meaning making and a sense of wholeness, healing and the interconnectedness of all things. […] As many have noted, those who value spirituality generally believe that it is possible for learners to come to a greater understanding of their core essence through transformative learning experiences that help them reclaim their authenticity. (Tolliver and Tisdell 38) There is a growing interest in the age-old traditions of Christian monasticism as a means of addressing the challenges of contemporary life (Adams; Jamison). When the BBC broadcast the television series The Monastery in 2005, millions of viewers tuned in to follow the way five ordinary men were affected by the experience of living in a monastery for forty days and nights. Similarly in Australia in 2007, the ABC broadcast the television series The Abbey that followed the experiences of five ordinary women enclosed for 33 days and nights in the space and routines of the Benedictine nuns at Jamberoo Abbey. It was when watching these television series that I was led to consider monasticism as an example of cultural resistance, and to ponder the contribution it might make to the conversation around counter-cultures. As an observer, I find something compelling about monasticism, however I am aware of the possibility of romanticising it as a way of life. The tensions, difficulties and struggles represented in the television series help to temper that. Benedictine spirituality is the foundation for life at the Worth Abbey (The Monastery) and the Jamberoo Abbey (The Abbey). The essential dynamic that underlies this spirituality is a shaping of life according to the Bible and the guidelines set out in the sixth century Rule of Benedict. Monastic life in a Benedictine abbey is marked by certain routines, or rhythms, that are designed to help the community better love God, self and one another (Benedict, chapter 4). “Listen” is the first word in the Rule of Benedict and is closely linked to silence (Benedict, chapter 6). As a key part of monastic life, silence gives the monastics the freedom and space to listen to God, themselves, one another, and the world around them. As Adams (18) points out, “the journey to knowing God must include the discipline of coming to know yourself, and that risky journey invariably starts in silence.” The rhythm of monastic life therefore includes times in the day for silence and solitude to facilitate listening and self-reflection. For Benedict, distractions in the head are actually noises inside the heart: the result of human desires and preoccupations. Silence, and the reflection that occurs within it, allows the monastic to listen for, and see their own relationship to, competing ideologies. This everyday practice of listening might be explained as paying attention to what is noticed, reflecting on it and the internal response to it. In this way listening is an active engagement with the words read (Irvine), the stories heard, the conversations had, and the objects used. Hoffman (200) observes that this practice of attentive listening is evident in decision making within the monastery. Seen in this way, silence acts as a critical practice counter to the educative agenda of consumerism. Physical work is a basic part of monastic life. All members of the community are expected to share the load so that there is no elitism, no avoiding work. This work is not to be seen as a burden but an outlet for creativity (Benedict, chapter 57). By being involved in the production of goods or the growing of crops for the community and others, monastics embody practices that resist the individual consumer identity that consumerism seeks to create. Monastics also come to appreciate the work involved in the products they create and so become more appreciative of, and place greater value on them. Material things are not privately owned but are to be seen as on loan so that they are treated with a level of gratitude and care (Benedict, chapter 32). This attitude of not taking things for granted actually increases the enjoyment and appreciation of them (De Waal). De Waal likens this attitude to the respect shown towards people and things at the Japanese tea ceremony. She says that “here in the most simple and yet profound ceremony there is time to gaze at things, to enjoy them, and to allow them to reveal themselves as they truly are” (87). Such a listening to what products truly are in the dominant consumer culture might reveal chairs made from the denuded forests that destroy habitats, or shoes made with child labour in unsafe conditions. The monastic involvement in work and their resulting handling of material things is a critical practice counter to the ideology of consumerism and the attitude towards products flooding markets today. Community is central to monastic life (Veilleux). Through vows, the monastic commits to life in a particular place with particular people. The commitment to stability means that when conflict arises or disagreements occur they need to be worked out because there is no running away. Because a commitment to working things out requires attention to what is real, monastic community acts as a counter of all that is not real. The creation of false need, the promise of fulfilment, and the creation of identity around consumption can be viewed through the same commitment to reality. This external stability is a reflection of inner stability marked by a unity and coherence of purpose and life (De Waal). A monastic community is formed around a shared telos that gives it a collective identity. While people are welcomed as guests into the community with Benedictine hospitality, the journey to becoming a member is intentionally difficult (Benedict, chapter 58). The importance of committing to community and the sharing of the collective telos is not a rushed decision. The stability and permanence of monastic commitment to community is a counter to the perpetual chasing and replacing of other goods and experiences that is a part of consumerism. The deliberate attention to practices that form a rhythm of life involving the whole person shows that monastic communities are intentional in their own formation. Prayer and spiritual reading are key parts of monastic life that demonstrate that spirituality is central in the formation of individuals and communities (Benedict, prologue). The formation is aligned to a particular ideology that values humanity as being made in the image of God and therefore the need to focus on the connection with God. A holistic humanity addresses issues and development of the mind, body and spirit. Examining Ideology The television series The Monastery and The Abbey demonstrate that when guests enter a monastic community they are able to experience an alternative model of “the good life”. If, as Roberts suggests, a counter-culture looks to reform society by providing an alternative model, then change is based upon seeing the alternative. The guests in the monastic community are involved in discussions that make explicit the monastic ideology and how it shapes the countercultural values and practices. In doing so, the guests are invited to listen to, or examine the consumerist ideology that permeates their society and shapes their everyday experiences. In evaluating the conflicting ideologies, the guests are free to choose an alternative view, which, as the television series showed are not necessarily that of the monastic community, and may in fact remain that of consumerism. Conclusion While ideologies are not neutral, they are often invisible. The dominant ideology of consumerism reduces citizens to individualistic consumers and naturalises the need for never ending consumption. A number of groups or movements attempt to expose the logic of consumerism and offer alternative ways of consuming. Each has their own strengths and weaknesses; some are absorbed into the very culture they seek to counter while others remain apart. Christian monasticism, based on the Bible and the Rule of Benedict, engages in the social practices of listening, physical work, and commitment to community. The formation of individuals, and the community, is based explicitly on an ideology that values humanity as made in God’s image. This model has stood the test of time and shown itself to be a legitimate counterculture that is in value-conflict with the current dominant culture of consumption. References Adams, Ian. Cave, Refectory, Road. Norwich: Canterbury Press, 2010. Benedict and Patrick Barry. Saint Benedict’s Rule. Mahweh, New Jersey: Hidden Spring, 2004. Cavanaugh, William. Being Consumed: Economics and Christian Desire. Grand Rapids, Michigan: Eerdmans, 2008. Darts, David. “Visual Culture Jam: Art, Pedagogy, and Creative Resistance.” Studies in Art Education 45 (2004):313–327. 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Hoechsmann, Michael. “Rootlessness, Reenchantment, and Educating Desire: A Brief History of the Pedagogy of Consumption.” Critical Pedagogies of Consumption. Eds. Jennifer Sandlin & Peter McLaren. New York: Routledge, 2010. 23–35. Hoffman, Mary. “Ora et Labora (Prayer and Work): Spirituality, Communication and Organizing in Religious Communities”. JCR 30 (2007): 187–212. Irvine, R. D.G. “How to Read: Lectio Divina in an English Benedictine Monastery”. Culture and Religion 11.4 (2010):395–411. Jamison, Christopher. Finding Sanctuary. London: Weidenfeld & Nicolson, 2006. Johnson, Brett. “Simply Identity Work? The Voluntary Simplicity Movement.” Qualitative Sociology 24.4 (2004): 527–530. Kincheloe, Joe. “Consuming the All-American Corporate Burger: McDonald’s “Does It All for You”. Critical Pedagogies of Consumption. Eds. Jennifer Sandlin & Peter McLaren. New York: Routledge, 2010. 137–147. Littler, Jo. “Beyond the Boycott: Anti-Consumerism, Cultural Change and the Limits of Reflexivity”. Cultural Studies 19.2 (2005): 227–252. Rautins, Cara, and Awad Ibrahim. “Wide-Awakeness: Toward a Critical Pedagogy of Imagination, Humanism, Agency, and Becoming.” International Journal of Critical Pedagogy 3.3 (2011): 24–36.Reverend Billy and the Stop Shopping Choir. 2014. 26 Nov. 2014 ‹http://www.revbilly.com›. Roberts, Keith. “Toward a Generic Concept of Counter-Culture.” Sociological Focus 11.2 (1978): 111–126. Rumbo, Joseph. “Consumer Resistance in a World of Advertising Clutter: The Case of Adbusters”. Psychology & Marketing 19.2 (2002): 127–148. Sandlin, Jennifer. “Popular Culture, Cultural Resistance, and Anticonsumption Activism: An Exploration of Culture Jamming as Critical Adult Education.” New Directions for Adult and Continuing Education 115 (2007): 73–82. Sandlin, Jennifer. “Complicated Simplicity: Moral Identity Formation and Social Movement Learning in the Voluntary Simplicity Movement.” Adult Education Quarterly 59.4 (2009): 298–317. Sandlin, Jennifer. “Learning to Survive the ‘Shopocalypse’: Reverend Billy’s Anti-Consumption ‘Pedagogy of the Unknown’.” Critical Studies in Education 51.3 (2010): 295–311. Sandlin, Jennifer, and Jamie Callahan. “Deviance, Dissonance, and Detournement.” Journal of Consumer Culture 9.1 (2009): 79–115. Sandlin, Jennifer, Richard Kahn, David Darts, and Kevin Tavin. “To Find the Cost of Freedom: Theorizing and Practicing a Critical Pedagogy of Consumption.” Journal for Critical Education Policy Studies 7.2 (2009): 98–123. Scatamburlo-D’Annibale, V. “Beyond the Culture Jam.” Critical Pedagogies of Consumption. Eds. Jennifer Sandlin & Peter McLaren. New York: Routledge, 2010. 224–236. Smart, Barry. Consumer Society: Critical Issues and Environmental Consequences. London: Sage, 2010. 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Abstract:

Rage can come from anywhere, it ignites as a flash of lightening and hisses rapidly down a darkened tunnel, landing wherever it finds a target. Sigmund Freud, and many other psychoanalysts, have attempted to explain the inception of human’s two primordial emotions, rage and fear – encapsulated in the popular phrase, fight or flight. Our earliest historical records detail the myriad battles that determined the world’s future course of events. Without rage, and its adjutants, violence and war, the world’s countries would not exist with their current boundaries. In fact, our species, hom*o sapiens would necessarily have evolved through a different course. Since 2016, the public has been outraged by current events at an unprecedented level: the confluence of the election of US President Donald Trump, the struggles over the UK’s Brexit, and the revelations of systematic sexual abuse of women and African Americans, culminating in the recent #metoo and the #blacklivesmatter social media campaigns. More and more women have protested against sexual abuse, and recently the free-verse poem book Shout, from pop cultural icon Laurie Halse Anderson, “raise[s] urgent alarms, warning against the evils propagated by a culture that values dominance over respect” (Feldman 52). The rage revolution is here now. The nine articles included in this issue of M/C Journal on ‘rage’ unpack the concept of rage and its significant linkages to injustice, anger, personal and sexual abuse of women and minority cultures, violence and war. It is no surprise that many authors have chosen to focus on women’s rage and anger. Below, three articles develop the themes of political disenfranchisem*nt for women and Indigenous cultures with a special emphasis on Australia, and the significant role that clothing plays in group-based activism.In the feature article, Angelika Heurich explores the fraught territory of women’s rights starting with the slogan: ‘the personal is the political’. In both the First and Second Waves of feminism, she reports, “concerns about issues of inequality, including sexuality, the right to abortion, availability of childcare, and sharing of household duties” became “personal problems” rather than a matter for national debate and policy changes (Hanisch qtd. in Heurich). Heurich cites the need for “feminist intervention in the state” (van Acker 120). These issues are very much alive today: how can enraged women change government policy in a meaningful way to address past and present injustices? Author Jo Coghlan further develops the theme of protestation with how clothing depicts the history of dissent. Coghlan’s argument suggests that the political efficacy of dress can perform “an ideological function that either bring[s] diverse members of society together for a cause ... or act[s] as a fence to keep identities separate” (Coghlan qtd Barnard). Clothing, as liberation, was celebrated in Mahatma Gandhi’s hand-spun cotton that symbolised the separation of India from Great Britain. Later, the Australian Aborigines’ Black Protest Committee adopted a set of particular colours for their movement towards equality, in this case, red, black and yellow worn first in 1982. To continue the theme, Lisa Hackett outlines the response of women’s rage’ to how their garments remain unsuitable from several standpoints. Hackett notes that the issues that surround fast fashion inspire women’s anger by its production: clothing that is cheaply made, in workplaces of virtual slavery, and made of unsustainable fabrics which lead to mountains of discarded garments in the world’s landfills. These problems inspire the rage of women who desire to protect the environment and also seek clothing that fits over forced obsolescence. Even as this issue on ‘rage’ widely presents people, activities and events that are driven by rage – across the broad spectrum of personal, artistic and cultural and socio-political storytelling, we also sought solutions in productive and/or philosophical frameworks that could explore how to ameliorate conditions under which rage arises. So the next two articles address the under-used (and under-implemented) word civility. In his article “Of ‘Rage of Party’ and the Coming of Civility”, Greg Melleuish presents the English Civil War as a case study. This conflict between the Royalists and Parliamentarians disrupted the authority of the crown, and resulted in a more moderated English government, in stark contrast to regime changes later on the European continent (e.g., the French Revolution). Melleuish offers that a “new ideal of ‘politeness and moderation’ had conquered English political culture” and promoted civility as a standard of behaviour for the government and worthy individuals. This concept of civility would later evolve to introduce philosophies of the Enlightenment. A collection of authors (Elizabeth Reid Boyd, Madalena Grobbelaar, Eyal Gringart, Alise Bender, and Rose Williams) have worked through the serious issues of ‘intimate civility’ – to encourage pathways to counteract ‘rage’ and its impact on the most vulnerable in society, especially women and children. The authors, in their coinage of the term, “envisage intimate civility – and our relationships – as dynamic, dialectical, discursive and interactive, above and beyond dualism.” They introduce a ‘decalogue’ of civility, relying on notions of politeness, respect, and emphasise dialogue between the affected parties and the Australian government’s campaigns and policies on domestic and sexual violence to reduce rage in the arena of interpersonal and intergenerational conflicts. The last articles in this M/C Journal issue on ‘rage’ address the media side of the equation. These authors all deal with aspects of rage as expressed on various screens, as films, television series or downloads to other devices. Richard Gehrmann, in his analysis of the Hollywood film American Sniper (2014), first provides a capsule timeline of conflicts in the Middle East, from the Second World War to the current day’s ongoing battles in Syria and elsewhere in the region. He highlights the propaganda-based, pro-American ‘jingoism’ presented in American Sniper, contrasting its portrayal of the returned veteran Chris Kyle with other true-life accounts of US Iraqi and Afghan soldiers. Gehrmann presents a bleak commentary on the ‘hot and cold rage’ required of the lone sniper, while many ‘hot’ unresolved issues, including the refugee crisis, remain in the Middle East situation. American Sniper’s celebration of the lone gunman contributes to the acceptance of violence in an America where mass shootings indicate an ever-growing expression of individual rage.”In his article on ‘Cage rage’, Sasa Miletic outlines Hollywood actor Nicholas Cage and his violent, sometimes over-acted outbursts on film as one of “the most famous Internet memes”. Miletic asks: has the overexpression of anger depicted in ‘Cage rage’ become “a pop cultural reminder “that rage, for a lack of a better word, is good ... or can [his filmic rage] only serve for catharsis on an individual level?” With this question, Miletic explores Nicholas Cage throughout his acting career, and presents his argument that the potential for ‘double-reading’ of his angry overacting in movies is a sort of ‘parapraxis’ – or “a Freudian slip of the tongue, a term borrowed by Elsaesser and Wedel (131). Miletic’s exploration of ‘Cage rage’ introduces new concepts of rage from the contemporary Slovenian philosopher Slavoj Žižek.The exploration of rage in film now turns to Jessica Gildersleeve’s article that locates ambiguous meanings of rage in recent television adaptations based in the Australian outback. Guildersleeve explores the two adaptations Wake in Fright (2017) and Mystery Road (2108) for how they depict rage: “in this context rage is turned to melancholy and thus to self-destruction, [serving] as an allegory for the state of the contemporary nation.” Gildersleeve notes that previous Australian authors have outlined the trope of ‘outback noir,’ and in her analysis of these two adaptations, she realigns the previous literary analysis of ‘noir’ to the emerging genre of Outback Gothic horror. The two shows depict the force of inward rage that turns to melancholy from different perspectives. While Wake in Fright (2107) seems to offer no hope for the future, Mystery Road harnesses the power of rage to locate a potential way to reconcile the two ‘classic’ opposing factions that inhabit the Outback: the colonisers and the indigenous Aborigines. Lastly, this collection on ‘rage’ comes full circle, back to the omnipresent ‘women’s rage’.From the viewpoint of Gothic literary traditions, and their challengers, author Katharine Hawkins develops the trope of Monstrous gothic through women’s roles depicted in Showtime’s television series, Penny Dreadful (2014-2016). Here, Hawkins echoes the themes from the introductory articles: as women must comply with men and their comforts, women’s rage turns both inward and outward. In Penny Dreadful, the actress Billie Piper constitutes a figure of the “Monstrous Gothic Feminine” arising from “the parlours of bored Victorian housewives into a contemporary feminist moment that is characterised by a split between respectable diplomacy and the visibility of female rage.” Piper’s Bride figure then mutates “from coerced docility [towards] abject, sexualised anger” which makes itself heard in the show’s second season (2016). Hawkins discussion introduces Ahmed’s figure of the “kill joy”, which becomes “a term to refer to feminists – particularly black feminists – whose actions or presence refuse this obligation, and in turn project their discomfort outwards, instead of inwards.” In summary, rage is with us, always. But there is hope that the outward expression of women’s rage, and of other disenfranchised populations as echoed in the #metoo and #blacklivesmatter movements will change the culture of global politics to value respect over violence. References Anderson, Laurie Halse. Shout. New York: Penguin Random House.Barnard, Malcolm. Fashion as Communication. New York: Routledge, 1996.Elsaesser, Thomas, and Michael Wedel, Körper Tod und Technik: Metamorphosen des Kriegsfilms. Paderborn: Konstanz University Press, 2016.Feldman, Lucy. “A Voice for Others Speaks for Herself.” TIME, 11 Mar. 2019: 52-53.Hanisch, Carol. “Introduction: The Personal Is Political.” 2006. 18 Sep. 2016 <http://www.carolhanisch.org/CHwritings/PIP.html>.Van Acker, Elizabeth. Different Voices: Gender and Politics in Australia. Melbourne: MacMillan Education Australia, 1999.Žižek, Slavoj. Violence: Six Sideways Reflections. London: Profile Books, 2009.

Abstract:

IntroductionThe 2009 American film Trash Humpers, directed by Harmony Korine, was released at a time when the hipster had become a ubiquitous concept, entering into the common vernacular of numerous cultures throughout the world, and gaining significant press, social media and academic attention (see Žižek; Arsel and Thompson; Greif et al.; Stahl; Ouellette; Reeve; Schiermer; Maly and Varis). Trash Humpers emerged soon after the 2008 Global Financial Crisis triggered Occupy movements in numerous cities, aided by social media platforms, reported on by blogs such as Gawker, and stylized by multi-national youth-subculture brands such as Vice, American Apparel, Urban Outfitters and a plethora of localised variants.Korine’s film, which is made to resemble found VHS footage of old-aged vandals, epitomises the ironic, retro stylizations and “counterculture-meets-kitsch” aesthetics so familiar to hipster culture. As a creative stereotype from 1940s and ‘50s jazz and beatnik subcultures, the hipster re-emerged in the twenty-first century as a negative embodiment of alternative culture in the age of the Internet. As well as plumbing the recent past for things not yet incorporated into contemporary marketing mechanisms, the hipster also signifies the blurring of irony and authenticity. Such “outsiderness as insiderness” postures can be regarded as a continuation of the marginality-from-the-centre logic of cool capitalism that emerged after World War Two. Particularly between 2007 and 2015, the post-postmodern concept of the hipster was a resonant cultural trope in Western and non-Western cultures alike, coinciding with the normalisation of the new digital terrain and the establishment of mobile social media as an integral aspect of many people’s daily lives. While Korine’s 79-minute feature could be thought of as following in the schlocky footsteps of the likes of Rob Zombie’s The Devil’s Rejects (2006), it is decidedly more arthouse, and more attuned to the influence of contemporary alternative media brands and independent film history alike – as if the love child of Jack Smith’s Flaming Creatures (1963) and Vice Video, the latter having been labelled as “devil-may-care hipsterism” (Carr). Upon release, Trash Humpers was described by Gene McHugh as “a mildly hip take on Jackass”; by Mike D’Angelo as “an empty hipster pose”; and by Aaron Hillis as either “the work of an insincere hipster or an eccentric provocateur”. Lacking any semblance of a conventional plot, Trash Humpers essentially revolves around four elderly-looking protagonists – three men and a woman – who document themselves with a low-quality video camera as they go about behaving badly in the suburbs of Nashville, Tennessee, where Korine still lives. They cackle eerily to themselves as they try to stave off boredom, masturbating frantically on rubbish bins, defecating and drinking alcohol in public, fellating foliage, smashing televisions, playing ten-pin bowling, lighting firecrackers and telling gay “hate” jokes to camera with no punchlines. In one purposefully undramatic scene half-way through the film, the humpers are shown in the aftermath of an attack on a man wearing a French maid’s outfit; he lies dead in a pool of blood on their kitchen floor with a hammer at his feet. The humpers are consummate “bad” performers in every sense of the term, and they are joined by a range of other, apparently lower-class, misfits with whom they stage tap dance routines and repetitively sing nursery-rhyme-styled raps such as: “make it, make it, don’t break it; make it, make it, don’t fake it; make it, make it, don’t take it”, which acts as a surrogate theme song for the film. Korine sometimes depicts his main characters on crutches or in a wheelchair, and a baby doll is never too far away from the action, as a silent and Surrealist witness to their weird, sinister and sometimes very funny exploits. The film cuts from scene to scene as if edited on a video recorder, utilising in-house VHS titling sequences, audio glitches and video static to create the sense that one is engaging voyeuristically with a found video document rather than a scripted movie. Mainstream AlternativesAs a viewer of Trash Humpers, one has to try hard to suspend disbelief if one is to see the humpers as genuine geriatric peeping Toms rather than as hipsters in old-man masks trying to be rebellious. However, as Korine’s earlier films such as Gummo (1997) attest, he clearly delights in blurring the line between failure and transcendence, or, in this case, between pretentious art-school bravado and authentic redneck ennui. As noted in a review by Jeannette Catsoulis, writing for the New York Times: “Much of this is just so much juvenile posturing, but every so often the screen freezes into something approximating beauty: a blurry, spaced-out, yellow-green landscape, as alien as an ancient photograph”. Korine has made a career out of generating this wavering uncertainty in his work, polarising audiences with a mix of critical, cinema-verité styles and cynical exploitations. His work has consistently revelled in ethical ambiguities, creating environments where teenagers take Ritalin for kicks, kill cats, wage war with their families and engage in acts of sexual deviancy – all of which are depicted with a photographer’s eye for the uncanny.The elusive and contradictory aspects of Korine’s work – at once ugly and beautiful, abstract and commercial, pessimistic and nostalgic – are evident not just in films such as Gummo, Julien Donkey Boy (1999) and Mister Lonely (2007) but also in his screenplay for Kids (1995), his performance-like appearances on The Tonight Show with David Letterman (1993-2015) and in publications such as A Crackup at the Race Riots (1998) and Pass the Bitch Chicken (2001). As well as these outputs, Korine is also a painter who is represented by Gagosian Gallery – one of the world’s leading art galleries – and he has directed numerous music videos, documentaries and commercials throughout his career. More than just update of the traditional figure of the auteur, Korine, instead, resembles a contemporary media artist whose avant-garde and grotesque treatments of Americana permeate almost everything he does. Korine wrote the screenplay for Kids when he was just 19, and subsequently built his reputation on the paradoxical mainstreaming of alternative culture in the 1990s. This is exemplified by the establishment of music and film genres such “alternative” and “independent”; the popularity of the slacker ethos attributed to Generation X; the increased visibility of alternative press zines; the birth of grunge in fashion and music; and the coining of “cool hunting” – a bottom-up market research phenomenon that aimed to discover new trends in urban subcultures for the purpose of mass marketing. Key to “alternative culture”, and its related categories such as “indie” and “arthouse”, is the idea of evoking artistic authenticity while covertly maintaining a parasitic relationship with the mainstream. As Holly Kruse notes in her account of the indie music scenes of the 1990s, which gained tremendous popularity in the wake of grunge bands such as Nirvana: without dominant, mainstream musics against which to react, independent music cannot be independent. Its existence depends upon dominant music structures and practices against which to define itself. Indie music has therefore been continually engaged in an economic and ideological struggle in which its ‘outsider’ status is re-examined, re-defined, and re-articulated to sets of musical practices. (Kruse 149)Alternative culture follows a similar, highly contentious, logic, appearing as a nebulous, authentic and artistic “other” whose exponents risk being entirely defined by the mainstream markets they profess to oppose. Kids was directed by the artist cum indie-director Larry Clark, who discovered Korine riding his skateboard with a group of friends in New York’s Washington Square in the early 1990s, before commissioning him to write a script. The then subcultural community of skating – which gained prominence in the 1990s amidst the increased visibility of “alternative sports” – provides an important backdrop to the film, which documents a group of disaffected New York teenagers at a time of the Aids crisis in America. Korine has been active in promoting the DIY ethos, creativity and anti-authoritarian branding of skate culture since this time – an industry that, in its attempts to maintain a non-mainstream profile while also being highly branded, has become emblematic of the category of “alternative culture”. Korine has undertaken commercial projects with an array skate-wear brands, but he is particularly associated with Supreme, a so-called “guerrilla fashion” label originating in 1994 that credits Clark and other 1990s indie darlings, and Korine cohorts, Chloë Sevigny and Terry Richardson, as former models and collaborators (Williams). The company is well known for its designer skateboard decks, its collaborations with prominent contemporary visual artists, its hip-hop branding and “inscrutable” web videos. It is also well known for its limited runs of new clothing lines, which help to stoke demand through one-offs – blending street-wear accessibility with the restricted-market and anti-authoritarian sensibility of avant-garde art.Of course, “alternative culture” poses a notorious conundrum for analysis, involving highly subjective demarcations of “mainstream” from “subversive” culture, not to mention “genuine subversion” from mere “corporate alternatives”. As Pierre Bourdieu has argued, the roots of alternative culture lie in the Western tradition of the avant-garde and the “aesthetic gaze” that developed in the nineteenth century (Field 36). In analysing the modernist notion of advanced cultural practice – where art is presented as an alternative to bourgeois academic taste and to the common realm of cultural commodities – Bourdieu proposed a distinction between two types of “fields”, or logics of cultural production. Alternative culture follows what Bourdieu called “the field of restricted production”, which adheres to “art for art’s sake” ideals, where audiences are targeted as if like-minded peers (Field 50). In contrast, the “field of large-scale production” reflects the commercial imperatives of mainstream culture, in which goods are produced for the general public at large. The latter field of large-scale production tends to service pre-established markets, operating in response to public demand. Furthermore, whereas success in the field of restricted production is often indirect, and latent – involving artists who create niche markets without making any concessions to those markets – success in the field of large-scale production is typically more immediate and quantifiable (Field 39). Here we can see that central to the branding of “alternative culture” is the perceived refusal to conform to popular taste and the logic of capitalism more generally is. As Supreme founder James Jebbia stated about his brand in a rare interview: “The less known the better” (Williams). On this, Bourdieu states that, in the field of restricted production, the fundamental principles of all ordinary economies are inversed to create a “loser wins” scenario (Field 39). Profit and cultural esteem become detrimental attributes in this context, potentially tainting the integrity and marginalisation on which alternative products depend. As one ironic hipster t-shirt puts it: “Nothing is any good if other people like it” (Diesel Sweeties).Trash HipstersIn abandoning linear narrative for rough assemblages of vignettes – or “moments” – recorded with an unsteady handheld camera, Trash Humpers positions itself in ironic opposition to mainstream filmmaking, refusing the narrative arcs and unwritten rules of Hollywood film, save for its opening and closing credits. Given Korine’s much publicized appreciation of cinema pioneers, we can understand Trash Humpers as paying homage to independent and DIY film history, including Jack Smith’s Flaming Creatures, William Eggleston’s Stranded in Canton (1973), Andy Warhol’s and Paul Morrissey’s Lonesome Cowboys (1967) and Trash (1970), and John Waters’s Pink Flamingos (1972), all of which jubilantly embraced the “bad” aesthetic of home movies. Posed as fantasized substitutions for mainstream movie-making, such works were also underwritten by the legitimacy of camp as a form of counter-culture critique, blurring parody and documentary to give voice to an array of non-mainstream and counter-cultural identities. The employment of camp in postmodern culture became known not merely as an aesthetic subversion of cultural mores but also as “a gesture of self-legitimation” (Derrida 290), its “failed seriousness” regarded as a critical response to the specific historical problem of being a “culturally over-saturated” subject (Sontag 288).The significant difference between Korine’s film and those of his 1970s-era forbears is precisely the attention he pays to the formal aspects of his medium, revelling in analogue editing glitches to the point of fetishism, in some cases lasting as long as the scenes themselves. Consciously working out-of-step with the media of his day, Trash Humpers in imbued with nostalgia from its very beginning. Whereas Smith, Eggleston, Warhol, Morrissey and Waters blurred fantasy and documentary in ways that raised the social and political identities of their subjects, Korine seems much more interested in “trash” as an aesthetic trope. In following this interest, he rightfully pays homage to the tropes of queer cinema, however, he conveniently leaves behind their underlying commentaries about (hetero-) normative culture. A sequence where the trash humpers visit a whor*house and amuse themselves by smoking cigars and slapping the ample bottoms of prostitutes in G-strings confirms the heterosexual tenor of the film, which is reiterated throughout by numerous deadpan gay jokes and slurs.Trash Humpers can be understood precisely in terms of Korine’s desire to maintain the aesthetic imperatives of alternative culture, where formal experimentation and the subverting of mainstream genres can provide a certain amount of freedom from explicated meaning, and, in particular, from socio-political commentary. Bourdieu rightly points out how the pleasures of the aesthetic gaze often manifest themselves curiously as form of “deferred pleasure” (353) or “pleasure without enjoyment” (495), which corresponds to Immanuel Kant’s notion of the disinterested nature of aesthetic judgement. Aesthetic dispositions posed in the negative – as in the avant-garde artists who mined primitive and ugly cultural stereotypes – typically use as reference points “facile” or “vulgar” (393) working-class tropes that refer negatively to sensuous pleasure as their major criterion of judgment. For Bourdieu, the pleasures provided by the aesthetic gaze in such instances are not sensual pleasures so much as the pleasures of social distinction – signifying the author’s distance from taste as a form of gratification. Here, it is easy to see how the orgiastic central characters in Trash Humpers might be employed by Korine for a similar end-result. As noted by Jeremiah Kipp in a review of the film: “You don't ‘like’ a movie like Trash Humpers, but I’m very happy such films exist”. Propelled by aesthetic, rather than by social, questions of value, those that “get” the obscure works of alternative culture have a tendency to legitimize them on the basis of the high-degree of formal analysis skills they require. For Bourdieu, this obscures the fact that one’s aesthetic “‘eye’ is a product of history reproduced by education” – a privileged mode of looking, estranged from those unfamiliar with the internal logic of decoding presupposed by the very notion of “aesthetic enjoyment” (2).The rhetorical priority of alternative culture is, in Bourdieu’s terms, the “autonomous” perfection of the form rather than the “heteronomous” attempt to monopolise on it (Field 40). However, such distinctions are, in actuality, more nuanced than Bourdieu sometimes assumed. This is especially true in the context of global digital culture, which makes explicit how the same cultural signs can have vastly different meanings and motivations across different social contexts. This has arguably resulted in the destabilisation of prescriptive analyses of cultural taste, and has contributed to recent “post-critical” advances, in which academics such as Bruno Latour and Rita Felski advocate for cultural analyses and practices that promote relationality and attachment rather than suspicious (critical) dispositions towards marginal and popular subjects alike. Latour’s call for a move away from the “sledge hammer” of critique applies as much to cultural practice as it does to written analysis. Rather than maintaining hierarchical oppositions between authentic versus inauthentic taste, Latour understands culture – and the material world more generally – as having agency alongside, and with, that of the social world.Hipsters with No AlternativeIf, as Karl Spracklen suggests, alternativism is thought of “as a political project of resistance to capitalism, with communicative oppositionality as its defining feature” (254), it is clear that there has been a progressive waning in relevance of the category of “alternative culture” in the age of the Internet, which coincides with the triumph of so-called “neoliberal individualism” (258). To this end, Korine has lost some of his artistic credibility over the course of the 2000s. If viewed negatively, icons of 1990s alternative culture such as Korine can be seen as merely exploiting Dada-like techniques of mimetic exacerbation and symbolic détournement for the purpose of alternative, “arty” branding rather than pertaining to a counter-hegemonic cultural movement (Foster 31). It is within this context of heightened scepticism surrounding alternative culture that the hipster stereotype emerged in cultures throughout the world, as if a contested symbol of the aesthetic gaze in an era of neoliberal identity politics. Whatever the psychological motivations underpinning one’s use of the term, to call someone a hipster is typically to point out that their distinctive alternative or “arty” status appears overstated; their creative decisions considered as if a type of bathos. For detractors of alternative cultural producers such as Korine, he is trying too hard to be different, using the stylised codes of “alternative” to conceal what is essentially his cultural and political immaturity. The hipster – who is rarely ever self-identified – re-emerged in the 2000s to operate as a scapegoat for inauthentic markers of alternative culture, associated with men and women who appear to embrace Realpolitik, sincerity and authentic expressions of identity while remaining tethered to irony, autonomous aesthetics and self-design. Perhaps the real irony of the hipster is the pervasiveness of irony in contemporary culture. R. J Magill Jnr. has argued that “a certain cultural bitterness legitimated through trenchant disbelief” (xi) has come to define the dominant mode of political engagement in many societies since the early 2000s, in response to mass digital information, twenty-four-hour news cycles, and the climate of suspicion produced by information about terrorism threats. He analyses the prominence of political irony in American TV shows including The Daily Show with Jon Stewart, The Simpsons, South Park, The Chappelle Show and The Colbert Report but he also notes its pervasiveness as a twenty-first-century worldview – a distancing that “paradoxically and secretly preserves the ideals of sincerity, honesty and authenticity by momentarily belying its own appearance” (x). Crucially, then, the utterance “hipster” has come to signify instances when irony and aesthetic distance are perceived to have been taken too far, generating the most disdain from those for whom irony, aesthetic discernment and cultural connoisseurship still provide much-needed moments of disconnection from capitalist cultures drowning in commercial hyperbole and grave news hype. Korine himself has acknowledged that Spring Breakers (2013) – his follow-up feature film to Trash Humpers – was created in response to the notion that “alternative culture”, once a legitimate challenge to mainstream taste, had lost its oppositional power with the decentralization of digital culture. He states that he made Spring Breakers at a moment “when there’s no such thing as high or low, it’s all been exploded. There is no underground or above-ground, there’s nothing that’s alternative. We’re at a point of post-everything, so it’s all about finding the spirit inside, and the logic, and making your own connections” (Hawker). In this context, we can understand Trash Humpers as the last of the Korine films to be branded with the authenticity of alternative culture. In Spring Breakers Korine moved from the gritty low-fi sensibility of his previous films and adopted a more digital, light-filled and pastel-coloured palette. Focussing more conventionally on plot than ever before, Spring Breakers follows four college girls who hold up a restaurant in order to fund their spring break vacation. Critic Michael Chaiken noted that the film marks a shift in Korine’s career, from the alternative stylings of the pre-Internet generation to “the cultural heirs [of] the doomed protagonists of Kids: nineties babies, who grew up with the Internet, whose sensibilities have been shaped by the sweeping technological changes that have taken place in the interval between the Clinton and Obama eras” (33).By the end of the 2000s, an entire generation came of age having not experienced a time when the obscure films, music or art of the past took more effort to track down. Having been a key participant in the branding of alternative culture, Korine is in a good position to recall a different, pre-YouTube time – when cultural discernment was still caught up in the authenticity of artistic identity, and when one’s cultural tastes could still operate with a certain amount of freedom from sociological scrutiny. Such ideas seem a long way away from today’s cultural environments, which have been shaped not only by digital media’s promotion of cultural interconnection and mass information, but also by social media’s emphasis on mobilization and ethical awareness. ConclusionI should reiterate here that is not Korine’s lack of seriousness, or irony, alone that marks Trash Humpers as a response to the scepticism surrounding alternative culture symbolised by the figure of the hipster. It is, rather, that Korine’s mock-documentary about juvenile geriatrics works too hard to obscure its implicit social commentary, appearing driven to condemn contemporary capitalism’s exploitations of youthfulness only to divert such “uncool” critical commentaries through unsubtle formal distractions, visual poetics and “bad boy” avant-garde signifiers of authenticity. Before being bludgeoned to death, the unnamed man in the French maid’s outfit recites a poem on a bridge amidst a barrage of fire crackers let off by a nearby humper in a wheelchair. Although easily overlooked, it could, in fact, be a pivotal scene in the film. Spoken with mock high-art pretentions, the final lines of the poem are: So what? Why, I ask, why? Why castigate these creatures whose angelic features are bumping and grinding on trash? Are they not spawned by our greed? Are they not our true seed? Are they not what we’ve bought for our cash? We’ve created this lot, of the ooze and the rot, deliberately and unabashed. Whose orgiastic elation and one mission in creation is to savagely fornicate TRASH!Here, the character’s warning of capitalist overabundance is drowned out by the (aesthetic) shocks of the fire crackers, just as the stereotypical hipster’s ethical ideals are drowned out by their aesthetic excess. The scene also functions as a metaphor for the humpers themselves, whose elderly masks – embodiments of nostalgia – temporarily suspend their real socio-political identities for the sake of role-play. It is in this sense that Trash Humpers is too enamoured with its own artifices – including its anonymous “boys club” mentality – to suggest anything other than the aesthetic distance that has come to mark the failings of the “alternative culture” category. In such instances, alternative taste appears as a rhetorical posture, with Korine asking us to gawk knowingly at the hedonistic and destructive pleasures pursued by the humpers while factoring in, and accepting, our likely disapproval.ReferencesArsel, Zeynep, and Craig J. Thompson. “Demythologizing Consumption Practices: How Consumers Protect Their Field-Dependent Identity Investments from Devaluing Marketplace Myths.” Journal of Consumer Research 37.5 (2011): 791-806.Bourdieu, Pierre. Distinction: A Social Critique of the Judgement of Taste. Trans. Richard Nice. Cambridge: Harvard University Press, 1984.Bourdieu, Pierre. The Field of Cultural Production Essays on Art and Literature. Edited by Randal Johnson. London: Polity Press, 1993.Carr, David. “Its Edge Intact, Vice Is Chasing Hard News.” New York Times 24 Aug. 2014. 12 Nov. 2016 <https://www.nytimes.com/2014/08/25/business/media/its-edge-intact-vice-is-chasing-hard-news-.html>.Catsoulis, Jeannette. “Geriatric Delinquents, Rampaging through Suburbia.” New York Times 6 May 2010. 1` Nov. 2016 <http://www.nytimes.com/2010/05/07/movies/07trash.html>.Chaiken, Michael. “The Dream Life.” Film Comment (Mar./Apr. 2013): 30-33.D’Angelo, Mike. “Trash Humpers.” Not Coming 18 Sep. 2009. 12 Nov. 2016 <http://www.notcoming.com/reviews/trashhumpers>.Derrida, Jacques. Positions. London: Athlone, 1981.Diesel Sweeties. 1 Nov. 2016 <https://store.dieselsweeties.com/products/nothing-is-any-good-if-other-people-like-it-shirt>.Felski, Rita. The Limits of Critique. Chicago: University of Chicago Press, 2015.Greif, Mark. What Was the Hipster? A Sociological Investigation. New York: n+1 Foundation, 2010.Hawker, Philippa. “Telling Tales Out of School.” Sydney Morning Herald 4 May 2013. 12 Nov. 2016 <http://www.smh.com.au/entertainment/movies/telling-tales-out-of-school-20130503-2ixc3.html>.Hillis, Aaron. “Harmony Korine on Trash Humpers.” IFC 6 May 2009. 12 Nov. 2016 <http://www.ifc.com/2010/05/harmony-korine-2>.Jay Magill Jr., R. Chic Ironic Bitterness. Ann Arbor: University of Michigan Press, 2007.Kipp, Jeremiah. “Clean Off the Dirt, Scrape Off the Blood: An Interview with Trash Humpers Director Harmony Korine.” Slant Magazine 18 Mar. 2011. 1 Nov. 2016 <http://www.slantmagazine.com/house/article/clean-off-the-dirt-scrape-off-the-blood-an-interview-with-trash-humpers-director-harmony-korine>.Latour, Bruno. “Why Has Critique Run Out of Steam? From Matters of Fact to Matters of Concern.” Critical Inquiry 30.2 (2004): 225-248.Maly, Ico, and Varis, Piia. “The 21st-Century Hipster: On Micro-Populations in Times of Superdiversity.” European Journal of Cultural Studies 19.6 (2016): 637–653.McHugh, Gene. “Monday May 10th 2010.” Post Internet. New York: Lulu Press, 2010.Ouellette, Marc. “‘I Know It When I See It’: Style, Simulation and the ‘Short-Circuit Sign’.” Semiotic Review 3 (2013): 1–15.Reeve, Michael. “The Hipster as the Postmodern Dandy: Towards an Extensive Study.” 2013. 12 Nov. 2016. <http://www.academia.edu/3589528/The_hipster_as_the_postmodern_dandy_towards_an_extensive_study>.Schiermer, Bjørn. “Late-Modern Hipsters: New Tendencies in Popular Culture.” Acta Sociologica 57.2 (2014): 167–181.Sontag, Susan. “Notes on Camp.” Against Interpretation. New York: Octagon, 1964/1982. 275-92. Stahl, Geoff. “Mile-End Hipsters and the Unmasking of Montreal’s Proletaroid Intelligentsia; Or How a Bohemia Becomes BOHO.” Adam Art Gallery, Apr. 2010. 12 May 2015 <http://www.adamartgallery.org.nz/wp-content/uploads/2010/04/adamartgallery_vuwsalecture_geoffstahl.pdf>.Williams, Alex. “Guerrilla Fashion: The Story of Supreme.” New York Times 21 Nov. 2012. 1 Nov. 2016 <http://www.nytimes.com/2012/11/22/fashion/guerrilla-fashion-the-story-of-supreme.html>.Žižek, Slavoj. “L’Etat d’Hipster.” Rhinocerotique. Trans. Henry Brulard. Sep. 2009. 3-10.

Abstract:

If I find out that you have bought a $90 red light sabre, Tara, well there's going to be trouble. -- Kevin Brabazon A few Saturdays ago, my 71-year old father tried to convince me of imminent responsibilities. As I am considering the purchase of a house, there are mortgages, bank fees and years of misery to endure. Unfortunately, I am not an effective Big Picture Person. The lure of the light sabre is almost too great. For 30 year old Generation Xers like myself, it is more than a cultural object. It is a textual anchor, and a necessary component to any future history of the present. Revelling in the aura of the Australian release for Star Wars: The Phantom Menace, this paper investigates popular memory, an undertheorised affiliation between popular culture and cultural studies.1 The excitement encircling the Star Wars prequel has been justified in terms of 'hype' or marketing. Such judgements frame the men and women cuing for tickets, talking Yodas and light sabres as fools or duped souls who need to get out more. My analysis explores why Star Wars has generated this enthusiasm, and how cultural studies can mobilise this passionate commitment to consider notions of popularity, preservation and ephemerality. We'll always have Tattooine. Star Wars has been a primary popular cultural social formation for a generation. The stories of Luke Skywalker, Princess Leia, Han Solo, Chewbacca, Darth Vader, Yoda, C-3PO and R2D2 offer an alternative narrative for the late 1970s and 1980s. It was a comfort to have the Royal Shakespearian tones of Alec Guinness confirming that the Force would be with us, through economic rationalism, unemployment, Pauline Hanson and Madonna discovering yoga. The Star Wars Trilogy, encompassing A New Hope, The Empire Strikes Back and Return of the Jedi, was released between 1977 and 1983. These films have rarely slipped from public attention, being periodically 'brought back' through new cinematic and video releases. The currency of Star Wars is matched with the other great popular cultural formations of the post-war period: the James Bond series and Star Trek. One reason for the continued success of these programmes is that other writers, film makers and producers cannot leave these texts alone. Bond survives not only through Pierce Brosnan's good looks, but the 'Hey Baby' antics of Austin Powers. Star Trek, through four distinct series, has become an industry that will last longer than Voyager's passage back from the Delta Quadrant. Star Wars, perhaps even more effectively than the other popular cultural heavyweights, has enmeshed itself into other filmic and televisual programming. Films like Spaceballs and television quizzes on Good News Week keep the knowledge system and language current and pertinent.2 Like Umberto Eco realised of Casablanca, Star Wars is "a living example of living textuality" (199). Both films are popular because of imperfections and intertextual archetypes, forming a filmic quilt of sensations and affectivities. Viewers are aware that "the cliches are talking among themselves" (Eco 209). As these cinematic texts move through time, the depth and commitment of these (con)textual dialogues are repeated and reinscribed. To hold on to a memory is to isolate a moment or an image and encircle it with meaning. Each day we experience millions of texts: some are remembered, but most are lost. Some popular cultural texts move from ephemera to popular memory to history. In moving beyond individual reminiscences -- the personal experiences of our lifetime -- we enter the sphere of popular culture. Collective or popular memory is a group or community experience of a textualised reality. For example, during the Second World War, there were many private experiences, but certain moments arch beyond the individual. Songs by Vera Lynn are fully textualised experiences that become the fodder for collective memory. Similarly, Star Wars provides a sense-making mechanism for the 1980s. Like all popular culture, these texts allow myriad readership strategies, but there is collective recognition of relevance and importance. Popular memory is such an important site because it provides us, as cultural critics, with a map of emotionally resonant sites of the past, moments that are linked with specific subjectivities and a commonality of expression. While Star Wars, like all popular cultural formations, has a wide audience, there are specific readings that are pertinent for particular groups. To unify a generation around cultural texts is an act of collective memory. As Harris has suggested, "sometimes, youth does interesting things with its legacy and creatively adapts its problematic into seemingly autonomous cultural forms" (79). Generation X refers to an age cohort born between the mid-1960s and the mid-1970s. Finally cultural studies theorists have found a Grail subculture. Being depthless, ambivalent, sexually repressed and social failures, Xers are a cultural studies dream come true. They were the children of the media revolution. Star Wars is integral to this textualised database. A fan on the night of the first screening corrected a journalist: "we aren't Generation X, we are the Star Wars generation" (Brendon, in Miller 9). An infatuation and reflexivity with the media is the single framework of knowledge in which Xers operate. This shared understanding is the basis for comedy, and particularly revealed (in Australia) in programmes like The Panel and Good News Week. Television themes, lines of film dialogue and contemporary news broadcasts are the basis of the game show. The aesthetics of life transforms television into a real. Or, put another way, "individual lives may be fragmented and confused but McDonald's is universal" (Hopkins 17). A group of textual readers share a literacy, a new way of reading the word and world of texts. Nostalgia is a weapon. The 1990s has been a decade of revivals: from Abba to skateboards, an era of retro reinscription has challenged linear theories of history and popular culture. As Timothy Carter reveals, "we all loved the Star Wars movies when we were younger, and so we naturally look forward to a continuation of those films" (9). The 1980s has often been portrayed as a bad time, of Thatcher and Reagan, cold war brinkmanship, youth unemployment and HIV. For those who were children and (amorphously phrased) 'young adults' of this era, the popular memory is of fluorescent fingerless gloves, Ray Bans, 'Choose Life' t-shirts and bubble skirts. It was an era of styling mousse, big hair, the Wham tan, Kylie and Jason and Rick Astley's dancing. Star Wars action figures gave the films a tangibility, holding the future of the rebellion in our hands (literally). These memories clumsily slop into the cup of the present. The problem with 'youth' is that it is semiotically too rich: the expression is understood, but not explained, by discourses as varied as the educational system, family structures, leisure industries and legal, medical and psychological institutions. It is a term of saturation, where normality is taught, and deviance is monitored. All cultural studies theorists carry the baggage of the Birmingham Centre into any history of youth culture. The taken-for-granted 'youth as resistance' mantra, embodied in Resistance through Rituals and Subculture: The Meaning of Style, transformed young people into the ventriloquist's puppet of cultural studies. The strings of the dancing, smoking, swearing and drinking puppet took many years to cut. The feminist blade of Angela McRobbie did some damage to the fraying filaments, as did Dick Hebdige's reflexive corrections in Hiding in the Light. However, the publications, promotion and pedagogy of Gen X ended the theoretical charade. Gen X, the media sophisticates, played with popular culture, rather than 'proper politics.' In Coupland's Generation X, Claire, one of the main characters believed that "Either our lives become stories, or there's just no way to get through them." ... We know that this is why the three of us left our lives behind us and came to the desert -- to tell stories and to make our own lives worthwhile tales in the process. (8) Television and film are part of this story telling process. This intense connection generated an ironic and reflexive literacy in the media. Television became the basis for personal pleasures and local resistances, resulting in a disciplined mobilisation of popular cultural surfaces. Even better than the real thing. As the youngest of Generation Xers are now in their late twenties, they have moved from McJobs to careers. Robert Kizlik, a teacher trainer at an American community college expressed horror as the lack of 'commonsensical knowledge' from his new students. He conducted a survey for teachers training in the social sciences, assessing their grasp of history. There was one hundred percent recognition of such names as Madonna, Mike Tyson, and Sharon Stone, but they hardly qualify as important social studies content ... . I wondered silently just what it is that these students are going to teach when they become employed ... . The deeper question is not that we have so many high school graduates and third and fourth year college students who are devoid of basic information about American history and culture, but rather, how, in the first place, these students came to have the expectations that they could become teachers. (n. pag.) Kizlik's fear is that the students, regardless of their enthusiasm, had poor recognition of knowledge he deemed significant and worthy. His teaching task, to convince students of the need for non-popular cultural knowledges, has resulted in his course being termed 'boring' or 'hard'. He has been unable to reconcile the convoluted connections between personal stories and televisual narratives. I am reminded (perhaps unhelpfully) of one of the most famous filmic teachers, Mr Holland. Upon being attacked by his superiors for using rock and roll in his classes, he replied that he would use anything to instil in his students a love of music. Working with, rather than against, popular culture is an obvious pedagogical imperative. George Lucas has, for example, confirmed the Oprahfied spirituality of the current age. Obviously Star Wars utilises fables, myths3 and fairy tales to summon the beautiful Princess, the gallant hero and the evil Empire, but has become something more. Star Wars slots cleanly into an era of Body Shop Feminism, John Gray's gender politics and Rikki Lake's relationship management. Brian Johnson and Susan Oh argued that the film is actually a new religion. A long time ago in a galaxy far far away -- late 1970s California -- the known universe of George Lucas came into being. In the beginning, George created Star Wars. And the screen was without form, and void. And George said, 'Let there be light', and there was Industrial Light and Magic. And George divided the light from the darkness, with light sabres, and called the darkness the Evil Empire.... And George saw that it was good. (14) The writers underestimate the profound emotional investment placed in the trilogy by millions of people. Genesis narratives describe the Star Wars phenomenon, but do not analyse it. The reason why the films are important is not only because they are a replacement for religion. Instead, they are an integrated component of popular memory. Johnson and Oh have underestimated the influence of pop culture as "the new religion" (14). It is not a form of cheap grace. The history of ideas is neither linear nor traceable. There is no clear path from Plato to Prozac or Moses to Mogadon. Obi-Wan Kenobi is not a personal trainer for the ailing spirituality of our age. It was Ewan McGregor who fulfilled the Xer dream to be the young Obi Wan. As he has stated, "there is nothing cooler than being a Jedi knight" (qtd. in Grant 15). Having survived feet sawing in Shallow Grave and a painfully large enema in Trainspotting, there are few actors who are better prepared to carry the iconographic burden of a Star Wars prequel. Born in 1971, he is the Molly Ringwall of the 1990s. There is something delicious about the new Obi Wan, that hails what Hicks described as "a sense of awareness and self- awareness, of detached observation, of not taking things seriously, and a use of subtle dry humour" (79). The metaphoric light sabre was passed to McGregor. The pull of the dark side. When fans attend The Phantom Menace, they tend to the past, as to a loved garden. Whether this memory is a monument or a ruin depends on the preservation of the analogue world in the digital realm. The most significant theoretical and discursive task in the present is to disrupt the dual ideologies punctuating the contemporary era: inevitable technological change and progress.4 Only then may theorists ponder the future of a digitised past. Disempowered groups, who were denied a voice and role in the analogue history of the twentieth century, will have inequalities reified and reinforced through the digital archiving of contemporary life. The Web has been pivotal to the new Star Wars film. Lucasfilm has an Internet division and an official Website. Between mid November and May, this site has been accessed twenty million times (Gallott 15). Other sites, such as TheForce.net and Countdown to Star Wars, are a record of the enthusiasm and passion of fans. As Daniel Fallon and Matthew Buchanan have realised, "these sites represent the ultimate in film fandom -- virtual communities where like-minded enthusiasts can bathe in the aura generated by their favourite masterpiece" (27). Screensavers, games, desktop wallpaper, interviews and photo galleries have been downloaded and customised. Some ephemeral responses to The Phantom Menace have been digitally recorded. Yet this moment of audience affectivity will be lost without a consideration of digital memory. The potentials and problems of the digital and analogue environments need to be oriented into critical theories of information, knowledge, entertainment and pleasure. The binary language of computer-mediated communication allows a smooth transference of data. Knowledge and meaning systems are not exchanged as easily. Classifying, organising and preserving information make it useful. Archival procedures have been both late and irregular in their application.5 Bocher and Ihlenfeldt assert that 2500 new web sites are coming on-line every day ("A Higher Signal-to-Noise Ratio"). The difficulties and problems confronting librarians and archivists who wish to preserve digital information is revealed in the Australian government's PADI (Preserving Access to Digital Information) Site. Compared with an object in a museum which may lie undisturbed for years in a storeroom, or a book on a shelf, or even Egyptian hieroglyd on the wall of a tomb, digital information requires much more active maintenance. If we want access to digital information in the future, we must plan and act now. (PADI, "Why Preserve Access to Digital Information?") phics carve The speed of digitisation means that responsibility for preserving cultural texts, and the skills necessary to enact this process, is increasing the pressure facing information professionals. An even greater difficulty when preserving digital information is what to keep, and what to release to the ephemeral winds of cyberspace. 'Qualitative criteria' construct an historical record that restates the ideologies of the powerful. Concerns with quality undermine the voices of the disempowered, displaced and decentred. The media's instability through technological obsolescence adds a time imperative that is absent from other archival discussions.6 While these problems have always taken place in the analogue world, there was a myriad of alternative sites where ephemeral material was stored, such as the family home. Popular cultural information will suffer most from the 'blind spots' of digital archivists. While libraries rarely preserve the ephemera of a time, many homes (including mine) preserve the 'trash' of a culture. A red light sabre, toy dalek, Duran Duran posters and a talking Undertaker are all traces of past obsessions and fandoms. Passion evaporates, and interests morph into new trends. These objects remain in attics, under beds, in boxes and sheds throughout the world. Digital documents necessitate a larger project of preservation, with great financial (and spatial) commitments of technology, software and maintenance. Libraries rarely preserve the ephemera -- the texture and light -- of the analogue world. The digital era reduces the number of fan-based archivists. Subsequently forfeited is the spectrum of interests and ideologies that construct the popular memory of a culture. Once bits replace atoms, the recorded world becomes structured by digital codes. Only particular texts will be significant enough to store digitally. Samuel Florman stated that "in the digital age nothing need be lost; do we face the prospect of drowning in trivia as the generations succeed each other?" (n. pag.) The trivia of academics may be the fodder (and pleasures) of everyday life. Digitised preservation, like analogue preservation, can never 'represent' plural paths through the past. There is always a limit and boundary to what is acceptable obsolescence. The Star Wars films suggests that "the whole palette of digital technology is much more subtle and supple; if you can dream it, you can see it" (Corliss 65). This film will also record how many of the dreams survive and are archived. Films, throughout the century, have changed the way in which we construct and remember the past. They convey an expressive memory, rather than an accurate history. Certainly, Star Wars is only a movie. Yet, as Rushkoff has suggested, "we have developed a new language of references and self-references that identify media as a real thing and media history as an actual social history" (32). The build up in Australia to The Phantom Menace has been wilfully joyful. This is a history of the present, a time which I know will, in retrospect, be remembered with great fondness. It is a collective event for a generation, but it speaks to us all in different ways. At ten, it is easy to be amazed and enthralled at popular culture. By thirty, it is more difficult. When we see Star Wars, we go back to visit our memories. With red light sabre in hand, we splice through time, as much as space. Footnotes The United States release of the film occurred on 19 May 1999. In Australia, the film's first screenings were on 3 June. Many cinemas showed The Phantom Menace at 12:01 am, (very) early Thursday morning. The three main players of the GNW team, Paul McDermott, Mikey Robbins and Julie McCrossin, were featured on the cover of Australia's Juice magazine in costumes from The Phantom Menace, being Obi-Wan, Yoda and Queen Amidala respectively. Actually, the National Air and Space Museum had a Star Wars exhibition in 1997, titled "Star Wars: The Magic of Myth". For example, Janet Collins, Michael Hammond and Jerry Wellington, in Teaching and Learning with the Media, stated that "the message is simple: we now have the technology to inform, entertain and educate. Miss it and you, your family and your school will be left behind" (3). Herb Brody described the Net as "an overstuffed, underorganised attic full of pictures and documents that vary wildly in value", in "Wired Science". The interesting question is, whose values will predominate when the attic is being cleared and sorted? This problem is extended because the statutory provision of legal deposit, which obliges publishers to place copies of publications in the national library of the country in which the item is published, does not include CD-ROMs or software. References Bocher, Bob, and Kay Ihlenfeldt. "A Higher Signal-to-Noise Ratio: Effective Use of WebSearch Engines." State of Wisconsin Department of Public Instruction Website. 13 Mar. 1998. 15 June 1999 <http://www.dpi.state.wi.us/dpi/dlcl/lbstat/search2.php>. Brody, Herb. "Wired Science." Technology Review Oct. 1996. 15 June 1999 <http://www.techreview.com/articles/oct96/brody.php>. Carter, Timothy. "Wars Weary." Cinescape 39 (Mar./Apr. 1999): 9. Collins, Janet, Michael Hammond, and Jerry Wellington. Teaching and Learning with Multimedia. London: Routledge, 1997. Corliss, Richard. "Ready, Set, Glow!" Time 18 (3 May 1999): 65. Count Down to Star Wars. 1999. 15 June 1999 <http://starwars.countingdown.com/>. Coupland, Douglas. Generation X. London: Abacus, 1991. Eco, Umberto. Travels in Hyper-Reality. London: Picador, 1987. Fallon, Daniel, and Matthew Buchanan. "Now Screening." Australian Net Guide 4.5 (June 1999): 27. Florman, Samuel. "From Here to Eternity." MIT's Technology Review 100.3 (Apr. 1997). Gallott, Kirsten. "May the Web Be with you." Who Weekly 24 May 1999: 15. Grant, Fiona. "Ewan's Star Soars!" TV Week 29 May - 4 June 1999: 15. Hall, Stuart, and Tony Jefferson, eds. Resistance through Rituals. London: Hutchinson, 1976. Harris, David. From Class Struggle to the Politics of Pleasure: the Effects of Gramscianism on Cultural Studies. London: Routledge, 1992. Hebdige, Dick. Hiding in the Light. London: Routledge, 1988. Hopkins, Susan. "Generation Pulp." Youth Studies Australia Spring 1995. Johnson, Brian, and Susan Oh. "The Second Coming: as the Newest Star Wars Film Illustrates, Pop Culture Has Become a New Religion." Maclean's 24 May 1999: 14-8. Juice 78 (June 1999). Kizlik, Robert. "Generation X Wants to Teach." International Journal of Instructional Media 26.2 (Spring 1999). Lucasfilm Ltd. Star Wars: Welcome to the Official Site. 1999. 15 June 1999 <http://www.starwars.com/>. Miller, Nick. "Generation X-Wing Fighter." The West Australian 4 June 1999: 9. PADI. "What Digital Information Should be Preserved? Appraisal and Selection." Preserving Access to Digital Information (PADI) Website. 11 March 1999. 15 June 1999 <http://www.nla.gov.au/padi/what.php>. PADI. "Why Preserve Access to Digital Information?" Preserving Access to Digital Information (PADI) Website. <http://www.nla.gov.au/padi/why.php>. Rushkoff, Douglas. Media Virus. Sydney: Random House, 1994. Citation reference for this article MLA style: Tara Brabazon. "A Red Light Sabre to Go, and Other Histories of the Present." M/C: A Journal of Media and Culture 2.4 (1999). [your date of access] <http://www.uq.edu.au/mc/9906/sabre.php>. Chicago style: Tara Brabazon, "A Red Light Sabre to Go, and Other Histories of the Present," M/C: A Journal of Media and Culture 2, no. 4 (1999), <http://www.uq.edu.au/mc/9906/sabre.php> ([your date of access]). APA style: Tara Brabazon. (1999) A red light sabre to go, and other histories of the present. M/C: A Journal of Media and Culture 2(4). <http://www.uq.edu.au/mc/9906/sabre.php> ([your date of access]).

Abstract:

Introduction: Technology EnthusiasmEnthusiasts are people who have a passion, keenness, dedication or zeal for a particular activity or hobby. Today, there are enthusiasts for almost everything, from genealogy, costume dramas, and country houses, to metal detectors, coin collecting, and archaeology. But to be described as an enthusiast is not necessarily a compliment. Historically, the term “enthusiasm” was first used in England in the early seventeenth century to describe “religious or prophetic frenzy among the ancient Greeks” (Hanks, n.p.). This frenzy was ascribed to being possessed by spirits sent not only by God but also the devil. During this period, those who disobeyed the powers that be or claimed to have a message from God were considered to be enthusiasts (McLoughlin).Enthusiasm retained its religious connotations throughout the eighteenth century and was also used at this time to describe “the tendency within the population to be swept by crazes” (Mee 31). However, as part of the “rehabilitation of enthusiasm,” the emerging middle-classes adopted the word to characterise the intensity of Romantic poetry. The language of enthusiasm was then used to describe the “literary ideas of affect” and “a private feeling of religious warmth” (Mee 2 and 34). While the notion of enthusiasm was embraced here in a more optimistic sense, attempts to disassociate enthusiasm from crowd-inciting fanaticism were largely unsuccessful. As such enthusiasm has never quite managed to shake off its pejorative connotations.The 'enthusiasm' discussed in this paper is essentially a personal passion for technology. It forms part of a longer tradition of historical preservation in the United Kingdom and elsewhere in the world. From preserved railways to Victorian pumping stations, people have long been fascinated by the history of technology and engineering; manifesting their enthusiasm through their nostalgic longings and emotional attachment to its enduring material culture. Moreover, enthusiasts have been central to the collection, conservation, and preservation of this particular material record. Technology enthusiasm in this instance is about having a passion for the history and material record of technological development, specifically here industrial archaeology. Despite being a pastime much participated in, technology enthusiasm is relatively under-explored within the academic literature. For the most part, scholarship has tended to focus on the intended users, formal spaces, and official narratives of science and technology (Adas, Latour, Mellström, Oldenziel). In recent years attempts have been made to remedy this imbalance, with researchers from across the social sciences examining the position of hobbyists, tinkerers and amateurs in scientific and technical culture (Ellis and Waterton, Haring, Saarikoski, Takahashi). Work from historians of technology has focussed on the computer enthusiast; for example, Saarikoski’s work on the Finnish personal computer hobby:The definition of the computer enthusiast varies historically. Personal interest, pleasure and entertainment are the most significant factors defining computing as a hobby. Despite this, the hobby may also lead to acquiring useful knowledge, skills or experience of information technology. Most often the activity takes place outside working hours but can still have links to the development of professional expertise or the pursuit of studies. In many cases it takes place in the home environment. On the other hand, it is characteristically social, and the importance of friends, clubs and other communities is greatly emphasised.In common with a number of other studies relating to technical hobbies, for example Takahashi who argues tinkerers were behind the advent of the radio and television receiver, Saarikoski’s work focuses on the role these users played in shaping the technology in question. The enthusiasts encountered in this paper are important here not for their role in shaping the technology, but keeping technological heritage alive. As historian of technology Haring reminds us, “there exist alternative ways of using and relating to technology” (18). Furthermore, the sociological literature on audiences (Abercrombie and Longhurst, Ang), fans (Hills, Jenkins, Lewis, Sandvoss) and subcultures (Hall, Hebdige, Schouten and McAlexander) has also been extended in order to account for the enthusiast. In Abercrombie and Longhurst’s Audiences, the authors locate ‘the enthusiast’ and ‘the fan’ at opposing ends of a continuum of consumption defined by questions of specialisation of interest, social organisation of interest and material productivity. Fans are described as:skilled or competent in different modes of production and consumption; active in their interactions with texts and in their production of new texts; and communal in that they construct different communities based on their links to the programmes they like. (127 emphasis in original) Based on this definition, Abercrombie and Longhurst argue that fans and enthusiasts differ in three ways: (1) enthusiasts’ activities are not based around media images and stars in the way that fans’ activities are; (2) enthusiasts can be hypothesized to be relatively light media users, particularly perhaps broadcast media, though they may be heavy users of the specialist publications which are directed towards the enthusiasm itself; (3) the enthusiasm would appear to be rather more organised than the fan activity. (132) What is striking about this attempt to differentiate between the fan and the enthusiast is that it is based on supposition rather than the actual experience and observation of enthusiasm. It is here that the ethnographic account of enthusiasm presented in this paper and elsewhere, for example works by Dannefer on vintage car culture, Moorhouse on American hot-rodding and Fuller on modified-car culture in Australia, can shed light on the subject. My own ethnographic study of groups with a passion for telecommunications heritage, early British computers and industrial archaeology takes the discussion of “technology enthusiasm” further still. Through in-depth interviews, observation and textual analysis, I have examined in detail the formation of enthusiast societies and their membership, the importance of the material record to enthusiasts (particularly at home) and the enthusiastic practices of collecting and hoarding, as well as the figure of the technology enthusiast in the public space of the museum, namely the Science Museum in London (Geoghegan). In this paper, I explore the culture of enthusiasm for the industrial past through the example of the Greater London Industrial Archaeology Society (GLIAS). Focusing on industrial sites around London, GLIAS meet five or six times a year for field visits, walks and a treasure hunt. The committee maintain a website and produce a quarterly newsletter. The title of my paper, “If you can walk down the street and recognise the difference between cast iron and wrought iron, the world is altogether a better place,” comes from an interview I conducted with the co-founder and present chairman of GLIAS. He was telling me about his fascination with the materials of industrialisation. In fact, he said even concrete is sexy. Some call it a hobby; others call it a disease. But enthusiasm for industrial archaeology is, as several respondents have themselves identified, “as insidious in its side effects as any debilitating germ. It dictates your lifestyle, organises your activity and decides who your friends are” (Frow and Frow 177, Gillespie et al.). Through the figure of the industrial archaeology enthusiast, I discuss in this paper what it means to be enthusiastic. I begin by reflecting on the development of this specialist subject area. I go on to detail the formation of the Society in the late 1960s, before exploring the Society’s fieldwork methods and some of the other activities they now engage in. I raise questions of enthusiast and professional knowledge and practice, as well as consider the future of this particular enthusiasm.Defining Industrial ArchaeologyThe practice of 'industrial archaeology' is much contested. For a long time, enthusiasts and professional archaeologists have debated the meaning and use of the term (Palmer). On the one hand, there are those interested in the history, preservation, and recording of industrial sites. For example the grandfather figures of the subject, namely Kenneth Hudson and Angus Buchanan, who both published widely in the 1960s and 1970s in order to encourage publics to get involved in recording. Many members of GLIAS refer to the books of Hudson Industrial Archaeology: an Introduction and Buchanan Industrial Archaeology in Britain with their fine descriptions and photographs as integral to their early interest in the subject. On the other hand, there are those within the academic discipline of archaeology who consider the study of remains produced by the Industrial Revolution as too modern. Moreover, they find the activities of those calling themselves industrial archaeologists as lacking sufficient attention to the understanding of past human activity to justify the name. As a result, the definition of 'industrial archaeology' is problematic for both enthusiasts and professionals. Even the early advocates of professional industrial archaeology felt uneasy about the subject’s methods and practices. In 1973, Philip Riden (described by one GLIAS member as the angry young man of industrial archaeology), the then president of the Oxford University Archaeology Society, wrote a damning article in Antiquity, calling for the subject to “shed the amateur train drivers and others who are not part of archaeology” (215-216). He decried the “appallingly low standard of some of the work done under the name of ‘industrial archaeology’” (211). He felt that if enthusiasts did not attempt to maintain high technical standards, publish their work in journals or back up their fieldwork with documentary investigation or join their county archaeological societies then there was no value in the efforts of these amateurs. During this period, enthusiasts, academics, and professionals were divided. What was wrong with doing something for the pleasure it provides the participant?Although relations today between the so-called amateur (enthusiast) and professional archaeologies are less potent, some prejudice remains. Describing them as “barrow boys”, some enthusiasts suggest that what was once their much-loved pastime has been “hijacked” by professional archaeologists who, according to one respondent,are desperate to find subjects to get degrees in. So the whole thing has been hijacked by academia as it were. Traditional professional archaeologists in London at least are running head on into things that we have been doing for decades and they still don’t appreciate that this is what we do. A lot of assessments are handed out to professional archaeology teams who don’t necessarily have any knowledge of industrial archaeology. (James, GLIAS committee member)James went on to reveal that GLIAS receives numerous enquiries from professional archaeologists, developers and town planners asking what they know about particular sites across the city. Although the Society has compiled a detailed database covering some areas of London, it is by no means comprehensive. In addition, many active members often record and monitor sites in London for their own personal enjoyment. This leaves many questioning the need to publish their results for the gain of third parties. Canadian sociologist Stebbins discusses this situation in his research on “serious leisure”. He has worked extensively with amateur archaeologists in order to understand their approach to their leisure activity. He argues that amateurs are “neither dabblers who approach the activity with little commitment or seriousness, nor professionals who make a living from that activity” (55). Rather they pursue their chosen leisure activity to professional standards. A point echoed by Fine in his study of the cultures of mushrooming. But this is to get ahead of myself. How did GLIAS begin?GLIAS: The GroupThe 1960s have been described by respondents as a frantic period of “running around like headless chickens.” Enthusiasts of London’s industrial archaeology were witnessing incredible changes to the city’s industrial landscape. Individuals and groups like the Thames Basin Archaeology Observers Group were recording what they could. Dashing around London taking photos to capture London’s industrial legacy before it was lost forever. However the final straw for many, in London at least, was the proposed and subsequent demolition of the “Euston Arch”. The Doric portico at Euston Station was completed in 1838 and stood as a symbol to the glory of railway travel. Despite strong protests from amenity societies, this Victorian symbol of progress was finally pulled down by British Railways in 1962 in order to make way for what enthusiasts have called a “monstrous concrete box”.In response to these changes, GLIAS was founded in 1968 by two engineers and a locomotive driver over afternoon tea in a suburban living room in Woodford, North-East London. They held their first meeting one Sunday afternoon in December at the Science Museum in London and attracted over 130 people. Firing the imagination of potential members with an exhibition of photographs of the industrial landscape taken by Eric de Maré, GLIAS’s first meeting was a success. Bringing together like-minded people who are motivated and enthusiastic about the subject, GLIAS currently has over 600 members in the London area and beyond. This makes it the largest industrial archaeology society in the UK and perhaps Europe. Drawing some of its membership from a series of evening classes hosted by various members of the Society’s committee, GLIAS initially had a quasi-academic approach. Although some preferred the hands-on practical element and were more, as has been described by one respondent, “your free-range enthusiast”. The society has an active committee, produces a newsletter and journal, as well as runs regular events for members. However the Society is not simply about the study of London’s industrial heritage, over time the interest in industrial archaeology has developed for some members into long-term friendships. Sociability is central to organised leisure activities. It underpins and supports the performance of enthusiasm in groups and societies. For Fine, sociability does not always equal friendship, but it is the state from which people might become friends. Some GLIAS members have taken this one step further: there have even been a couple of marriages. Although not the subject of my paper, technical culture is heavily gendered. Industrial archaeology is a rare exception attracting a mixture of male and female participants, usually retired husband and wife teams.Doing Industrial Archaeology: GLIAS’s Method and PracticeIn what has been described as GLIAS’s heyday, namely the 1970s to early 1980s, fieldwork was fundamental to the Society’s activities. The Society’s approach to fieldwork during this period was much the same as the one described by champion of industrial archaeology Arthur Raistrick in 1973:photographing, measuring, describing, and so far as possible documenting buildings, engines, machinery, lines of communication, still or recently in use, providing a satisfactory record for the future before the object may become obsolete or be demolished. (13)In the early years of GLIAS and thanks to the committed efforts of two active Society members, recording parties were organised for extended lunch hours and weekends. The majority of this early fieldwork took place at the St Katherine Docks. The Docks were constructed in the 1820s by Thomas Telford. They became home to the world’s greatest concentration of portable wealth. Here GLIAS members learnt and employed practical (also professional) skills, such as measuring, triangulations and use of a “dumpy level”. For many members this was an incredibly exciting time. It was a chance to gain hands-on experience of industrial archaeology. Having been left derelict for many years, the Docks have since been redeveloped as part of the Docklands regeneration project.At this time the Society was also compiling data for what has become known to members as “The GLIAS Book”. The book was to have separate chapters on the various industrial histories of London with contributions from Society members about specific sites. Sadly the book’s editor died and the project lost impetus. Several years ago, the committee managed to digitise the data collected for the book and began to compile a database. However, the GLIAS database has been beset by problems. Firstly, there are often questions of consistency and coherence. There is a standard datasheet for recording industrial buildings – the Index Record for Industrial Sites. However, the quality of each record is different because of the experience level of the different authors. Some authors are automatically identified as good or expert record keepers. Secondly, getting access to the database in order to upload the information has proved difficult. As one of the respondents put it: “like all computer babies [the creator of the database], is finding it hard to give birth” (Sally, GLIAS member). As we have learnt enthusiasm is integral to movements such as industrial archaeology – public historian Raphael Samuel described them as the “invisible hands” of historical enquiry. Yet, it is this very enthusiasm that has the potential to jeopardise projects such as the GLIAS book. Although active in their recording practices, the GLIAS book saga reflects one of the challenges encountered by enthusiast groups and societies. In common with other researchers studying amenity societies, such as Ellis and Waterton’s work with amateur naturalists, unlike the world of work where people are paid to complete a task and are therefore meant to have a singular sense of purpose, the activities of an enthusiast group like GLIAS rely on the goodwill of their members to volunteer their time, energy and expertise. When this is lost for whatever reason, there is no requirement for any other member to take up that position. As such, levels of commitment vary between enthusiasts and can lead to the aforementioned difficulties, such as disputes between group members, the occasional miscommunication of ideas and an over-enthusiasm for some parts of the task in hand. On top of this, GLIAS and societies like it are confronted with changing health and safety policies and tightened security surrounding industrial sites. This has made the practical side of industrial archaeology increasingly difficult. As GLIAS member Bob explains:For me to go on site now I have to wear site boots and borrow a hard hat and a high visibility jacket. Now we used to do incredibly dangerous things in the seventies and nobody batted an eyelid. You know we were exploring derelict buildings, which you are virtually not allowed in now because the floor might give way. Again the world has changed a lot there. GLIAS: TodayGLIAS members continue to record sites across London. Some members are currently surveying the site chosen as the location of the Olympic Games in London in 2012 – the Lower Lea Valley. They describe their activities at this site as “rescue archaeology”. GLIAS members are working against the clock and some important structures have already been demolished. They only have time to complete a quick flash survey. Armed with the information they collated in previous years, GLIAS is currently in discussions with the developer to orchestrate a detailed recording of the site. It is important to note here that GLIAS members are less interested in campaigning for the preservation of a site or building, they appreciate that sites must change. Instead they want to ensure that large swathes of industrial London are not lost without a trace. Some members regard this as their public duty.Restricted by health and safety mandates and access disputes, GLIAS has had to adapt. The majority of practical recording sessions have given way to guided walks in the summer and public lectures in the winter. Some respondents have identified a difference between those members who call themselves “industrial archaeologists” and those who are just “ordinary members” of GLIAS. The walks are for those with a general interest, not serious members, and the talks are public lectures. Some audience researchers have used Bourdieu’s metaphor of “capital” to describe the experience, knowledge and skill required to be a fan, clubber or enthusiast. For Hills, fan status is built up through the demonstration of cultural capital: “where fans share a common interest while also competing over fan knowledge, access to the object of fandom, and status” (46). A clear membership hierarchy can be seen within GLIAS based on levels of experience, knowledge and practical skill.With a membership of over 600 and rising annually, the Society’s future is secure at present. However some of the more serious members, although retaining their membership, are pursuing their enthusiasm elsewhere: through break-away recording groups in London; active membership of other groups and societies, for example the national Association for Industrial Archaeology; as well as heading off to North Wales in the summer for practical, hands-on industrial archaeology in Snowdonia’s slate quarries – described in the Ffestiniog Railway Journal as the “annual convention of slate nutters.” ConclusionsGLIAS has changed since its foundation in the late 1960s. Its operation has been complicated by questions of health and safety, site access, an ageing membership, and the constant changes to London’s industrial archaeology. Previously rejected by professional industrial archaeology as “limited in skill and resources” (Riden), enthusiasts are now approached by professional archaeologists, developers, planners and even museums that are interested in engaging in knowledge exchange programmes. As a recent report from the British think-tank Demos has argued, enthusiasts or pro-ams – “amateurs who work to professional standards” (Leadbeater and Miller 12) – are integral to future innovation and creativity; for example computer pro-ams developed an operating system to rival Microsoft Windows. As such the specialist knowledge, skill and practice of these communities is of increasing interest to policymakers, practitioners, and business. So, the subject once described as “the ugly offspring of two parents that shouldn’t have been allowed to breed” (Hudson), the so-called “amateur” industrial archaeology offers enthusiasts and professionals alike alternative ways of knowing, seeing and being in the recent and contemporary past.Through the case study of GLIAS, I have described what it means to be enthusiastic about industrial archaeology. I have introduced a culture of collective and individual participation and friendship based on a mutual interest in and emotional attachment to industrial sites. As we have learnt in this paper, enthusiasm is about fun, pleasure and joy. The enthusiastic culture presented here advances themes such as passion in relation to less obvious communities of knowing, skilled practices, material artefacts and spaces of knowledge. Moreover, this paper has been about the affective narratives that are sometimes missing from academic accounts; overlooked for fear of snigg*rs at the back of a conference hall. Laughter and humour are a large part of what enthusiasm is. Enthusiastic cultures then are about the pleasure and joy experienced in doing things. Enthusiasm is clearly a potent force for active participation. I will leave the last word to GLIAS member John:One meaning of enthusiasm is as a form of possession, madness. Obsession perhaps rather than possession, which I think is entirely true. It is a pejorative term probably. The railway enthusiast. But an awful lot of energy goes into what they do and achieve. Enthusiasm to my mind is an essential ingredient. If you are not a person who can muster enthusiasm, it is very difficult, I think, to get anything out of it. On the basis of the more you put in the more you get out. 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Abstract:

Introduction This paper offers a survey of familiar popular music performers and songwriters who reference coffee in their work. It examines three areas of discourse: the psychoactive effects of caffeine, coffee and courtship rituals, and the politics of coffee consumption. I claim that coffee carries a cultural and musicological significance comparable to that of the chemical stimulants and consumer goods more readily associated with popular music. Songs about coffee may not be as potent as those featuring drugs and alcohol (Primack; Schapiro), or as common as those referencing commodities like clothes and cars (Englis; McCracken), but they do feature across a wide range of genres, some of which enjoy archetypal associations with this beverage. m.o.m.m.y. Needs c.o.f.f.e.e.: The Psychoactive Effect of Coffee The act of performing and listening to popular music involves psychological elements comparable to the overwhelming sensory experience of drug taking: altered perceptions, repetitive grooves, improvisation, self-expression, and psychological empathy—such as that between musician and audience (Curry). Most popular music genres are, as a result, culturally and sociologically identified with the consumption of at least one mind-altering substance (Lyttle; Primack; Schapiro). While the analysis of lyrics referring to this theme has hitherto focused on illegal drugs and alcoholic beverages (Cooper), coffee and its psychoactive ingredient caffeine have been almost entirely overlooked (Summer). The most recent study of drugs in popular music, for example, defined substance use as “tobacco, alcohol, marijuana, cocaine and other stimulants, heroin and other opiates, hallucinogens, inhalants, prescription drugs, over-the-counter drugs, and nonspecific substances” (Primack 172), thereby ignoring a chemical stimulant consumed by 90 per cent of adult Americans every day (Lovett). The wide availability of coffee and the comparatively mild effect of caffeine means that its consumption rarely causes harm. One researcher has described it as a ubiquitous and unobtrusive “generalised public activity […] ‘invisible’ to analysts seeking distinctive social events” (Cooper 92). Coffee may provide only a relatively mild “buzz”—but it is now accepted that caffeine is an addictive substance (Juliano) and, due to its universal legality, coffee is also the world’s most extensively traded and enthusiastically consumed psychoactive consumer product (Juliano 1). The musical genre of jazz has a longstanding relationship with marijuana and narcotics (Curry; Singer; Tolson; Winick). Unsurprisingly, given its Round Midnight connotations, jazz standards also celebrate the restorative impact of coffee. Exemplary compositions include Burke/Webster’s insomniac torch song Black Coffee, which provided hits for Sarah Vaughan (1949), Ella Fitzgerald (1953), and Peggy Lee (1960); and Frank Sinatra’s recordings of Hilliard/Dick’s The Coffee Song (1946, 1960), which satirised the coffee surplus in Brazil at a time when this nation enjoyed a near monopoly on production. Sinatra joked that this ubiquitous drink was that country’s only means of liquid refreshment, in a refrain that has since become a headline writer’s phrasal template: “There’s an Awful Lot of Coffee in Vietnam,” “An Awful Lot of Coffee in the Bin,” and “There’s an Awful Lot of Taxes in Brazil.” Ethnographer Aaron Fox has shown how country music gives expression to the lived social experience of blue-collar and agrarian workers (Real 29). Coffee’s role in energising working class America (Cooper) is featured in such recordings as Dolly Parton’s Nine To Five (1980), which describes her morning routine using a memorable “kitchen/cup of ambition” rhyme, and Don't Forget the Coffee Billy Joe (1973) by Tom T. Hall which laments the hardship of unemployment, hunger, cold, and lack of healthcare. Country music’s “tired truck driver” is the most enduring blue-collar trope celebrating coffee’s analeptic powers. Versions include Truck Drivin' Man by Buck Owens (1964), host of the country TV show Hee Haw and pioneer of the Bakersfield sound, and Driving My Life Away from pop-country crossover star Eddie Rabbitt (1980). Both feature characteristically gendered stereotypes of male truck drivers pushing on through the night with the help of a truck stop waitress who has fuelled them with caffeine. Johnny Cash’s A Cup of Coffee (1966), recorded at the nadir of his addiction to pills and alcohol, has an incoherent improvised lyric on this subject; while Jerry Reed even prescribed amphetamines to keep drivers awake in Caffein [sic], Nicotine, Benzedrine (And Wish Me Luck) (1980). Doye O’Dell’s Diesel Smoke, Dangerous Curves (1952) is the archetypal “truck drivin’ country” song and the most exciting track of its type. It subsequently became a hit for the doyen of the subgenre, Red Simpson (1966). An exhausted driver, having spent the night with a woman whose name he cannot now recall, is fighting fatigue and wrestling his hot-rod low-loader around hairpin mountain curves in an attempt to rendezvous with a pretty truck stop waitress. The song’s palpable energy comes from its frenetic guitar picking and the danger implicit in trailing a heavy load downhill while falling asleep at the wheel. Tommy Faile’s Phantom 309, a hit for Red Sovine (1967) that was later covered by Tom Waits (Big Joe and the Phantom 309, 1975), elevates the “tired truck driver” narrative to gothic literary form. Reflecting country music’s moral code of citizenship and its culture of performative storytelling (Fox, Real 23), it tells of a drenched and exhausted young hitchhiker picked up by Big Joe—the driver of a handsome eighteen-wheeler. On arriving at a truck stop, Joe drops the traveller off, giving him money for a restorative coffee. The diner falls silent as the hitchhiker orders up his “cup of mud”. Big Joe, it transpires, is a phantom trucker. After running off the road to avoid a school bus, his distinctive ghost rig now only reappears to rescue stranded travellers. Punk rock, a genre closely associated with recreational amphetamines (McNeil 76, 87), also features a number of caffeine-as-stimulant songs. Californian punk band, Descendents, identified caffeine as their drug of choice in two 1996 releases, Coffee Mug and Kids on Coffee. These songs describe chugging the drink with much the same relish and energy that others might pull at the neck of a beer bottle, and vividly compare the effects of the drug to the intense rush of speed. The host of “New Music News” (a segment of MTV’s 120 Minutes) references this correlation in 1986 while introducing the band’s video—in which they literally bounce off the walls: “You know, while everybody is cracking down on crack, what about that most respectable of toxic substances or stimulants, the good old cup of coffee? That is the preferred high, actually, of California’s own Descendents—it is also the subject of their brand new video” (“New Music News”). Descendents’s Sessions EP (1997) featured an overflowing cup of coffee on the sleeve, while punk’s caffeine-as-amphetamine trope is also promulgated by Hellbender (Caffeinated 1996), Lagwagon (Mr. Coffee 1997), and Regatta 69 (Addicted to Coffee 2005). Coffee in the Morning and Kisses in the Night: Coffee and Courtship Coffee as romantic metaphor in song corroborates the findings of early researchers who examined courtship rituals in popular music. Donald Horton’s 1957 study found that hit songs codified the socially constructed self-image and limited life expectations of young people during the 1950s by depicting conservative, idealised, and traditional relationship scenarios. He summarised these as initial courtship, honeymoon period, uncertainty, and parting (570-4). Eleven years after this landmark analysis, James Carey replicated Horton’s method. His results revealed that pop lyrics had become more realistic and less bound by convention during the 1960s. They incorporated a wider variety of discourse including the temporariness of romantic commitment, the importance of individual autonomy in relationships, more liberal attitudes, and increasingly unconventional courtship behaviours (725). Socially conservative coffee songs include Coffee in the Morning and Kisses in the Night by The Boswell Sisters (1933) in which the protagonist swears fidelity to her partner on condition that this desire is expressed strictly in the appropriate social context of marriage. It encapsulates the restrictions Horton identified on courtship discourse in popular song prior to the arrival of rock and roll. The Henderson/DeSylva/Brown composition You're the Cream in My Coffee, recorded by Annette Hanshaw (1928) and by Nat King Cole (1946), also celebrates the social ideal of monogamous devotion. The persistence of such idealised traditional themes continued into the 1960s. American pop singer Don Cherry had a hit with Then You Can Tell Me Goodbye (1962) that used coffee as a metaphor for undying and everlasting love. Otis Redding’s version of Butler/Thomas/Walker’s Cigarettes and Coffee (1966)—arguably soul music’s exemplary romantic coffee song—carries a similar message as a couple proclaim their devotion in a late night conversation over coffee. Like much of the Stax catalogue, Cigarettes and Coffee, has a distinctly “down home” feel and timbre. The lovers are simply content with each other; they don’t need “cream” or “sugar.” Horton found 1950s blues and R&B lyrics much more sexually explicit than pop songs (567). Dawson (1994) subsequently characterised black popular music as a distinct public sphere, and Squires (2002) argued that it displayed elements of what she defined as “enclave” and “counterpublic” traits. Lawson (2010) has argued that marginalised and/or subversive blues artists offered a form of countercultural resistance against prevailing social norms. Indeed, several blues and R&B coffee songs disregard established courtship ideals and associate the product with non-normative and even transgressive relationship circ*mstances—including infidelity, divorce, and domestic violence. Lightnin’ Hopkins’s Coffee Blues (1950) references child neglect and spousal abuse, while the narrative of Muddy Waters’s scorching Iodine in my Coffee (1952) tells of an attempted poisoning by his Waters’s partner. In 40 Cups of Coffee (1953) Ella Mae Morse is waiting for her husband to return home, fuelling her anger and anxiety with caffeine. This song does eventually comply with traditional courtship ideals: when her lover eventually returns home at five in the morning, he is greeted with a relieved kiss. In Keep That Coffee Hot (1955), Scatman Crothers supplies a counterpoint to Morse’s late-night-abandonment narrative, asking his partner to keep his favourite drink warm during his adulterous absence. Brook Benton’s Another Cup of Coffee (1964) expresses acute feelings of regret and loneliness after a failed relationship. More obliquely, in Coffee Blues (1966) Mississippi John Hurt sings affectionately about his favourite brand, a “lovin’ spoonful” of Maxwell House. In this, he bequeathed the moniker of folk-rock band The Lovin’ Spoonful, whose hits included Do You Believe in Magic (1965) and Summer in the City (1966). However, an alternative reading of Hurt’s lyric suggests that this particular phrase is a metaphorical device proclaiming the author’s sexual potency. Hurt’s “lovin’ spoonful” may actually be a portion of his seminal emission. In the 1950s, Horton identified country as particularly “doleful” (570), and coffee provides a common metaphor for failed romance in a genre dominated by “metanarratives of loss and desire” (Fox, Jukebox 54). Claude Gray’s I'll Have Another Cup of Coffee (Then I’ll Go) (1961) tells of a protagonist delivering child support payments according to his divorce lawyer’s instructions. The couple share late night coffee as their children sleep through the conversation. This song was subsequently recorded by seventeen-year-old Bob Marley (One Cup of Coffee, 1962) under the pseudonym Bobby Martell, a decade prior to his breakthrough as an international reggae star. Marley’s youngest son Damian has also performed the track while, interestingly in the context of this discussion, his older sibling Rohan co-founded Marley Coffee, an organic farm in the Jamaican Blue Mountains. Following Carey’s demonstration of mainstream pop’s increasingly realistic depiction of courtship behaviours during the 1960s, songwriters continued to draw on coffee as a metaphor for failed romance. In Carly Simon’s You’re So Vain (1972), she dreams of clouds in her coffee while contemplating an ostentatious ex-lover. Squeeze’s Black Coffee In Bed (1982) uses a coffee stain metaphor to describe the end of what appears to be yet another dead-end relationship for the protagonist. Sarah Harmer’s Coffee Stain (1998) expands on this device by reworking the familiar “lipstick on your collar” trope, while Sexsmith & Kerr’s duet Raindrops in my Coffee (2005) superimposes teardrops in coffee and raindrops on the pavement with compelling effect. Kate Bush’s Coffee Homeground (1978) provides the most extreme narrative of relationship breakdown: the true story of Cora Henrietta Crippin’s poisoning. Researchers who replicated Horton’s and Carey’s methodology in the late 1970s (Bridges; Denisoff) were surprised to find their results dominated by traditional courtship ideals. The new liberal values unearthed by Carey in the late 1960s simply failed to materialise in subsequent decades. In this context, it is interesting to observe how romantic coffee songs in contemporary soul and jazz continue to disavow the post-1960s trend towards realistic social narratives, adopting instead a conspicuously consumerist outlook accompanied by smooth musical timbres. This phenomenon possibly betrays the influence of contemporary coffee advertising. From the 1980s, television commercials have sought to establish coffee as a desirable high end product, enjoyed by bohemian lovers in a conspicuously up-market environment (Werder). All Saints’s Black Coffee (2000) and Lebrado’s Coffee (2006) identify strongly with the culture industry’s image of coffee as a luxurious beverage whose consumption signifies prominent social status. All Saints’s promotional video is set in a opulent location (although its visuals emphasise the lyric’s romantic disharmony), while Natalie Cole’s Coffee Time (2008) might have been itself written as a commercial. Busting Up a Starbucks: The Politics of Coffee Politics and coffee meet most palpably at the coffee shop. This conjunction has a well-documented history beginning with the establishment of coffee houses in Europe and the birth of the public sphere (Habermas; Love; Pincus). The first popular songs to reference coffee shops include Jaybird Coleman’s Coffee Grinder Blues (1930), which boasts of skills that precede the contemporary notion of a barista by four decades; and Let's Have Another Cup of Coffee (1932) from Irving Berlin’s depression-era musical Face The Music, where the protagonists decide to stay in a restaurant drinking coffee and eating pie until the economy improves. Coffee in a Cardboard Cup (1971) from the Broadway musical 70 Girls 70 is an unambiguous condemnation of consumerism, however, it was written, recorded and produced a generation before Starbucks’ aggressive expansion and rapid dominance of the coffee house market during the 1990s. The growth of this company caused significant criticism and protest against what seemed to be a ruthless hom*ogenising force that sought to overwhelm local competition (Holt; Thomson). In response, Starbucks has sought to be defined as a more responsive and interactive brand that encourages “glocalisation” (de Larios; Thompson). Koller, however, has characterised glocalisation as the manipulative fabrication of an “imagined community”—whose heterogeneity is in fact maintained by the aesthetics and purchasing choices of consumers who make distinctive and conscious anti-brand statements (114). Neat Capitalism is a more useful concept here, one that intercedes between corporate ideology and postmodern cultural logic, where such notions as community relations and customer satisfaction are deliberately and perhaps somewhat cynically conflated with the goal of profit maximisation (Rojek). As the world’s largest chain of coffee houses with over 19,400 stores in March 2012 (Loxcel), Starbucks is an exemplar of this phenomenon. Their apparent commitment to environmental stewardship, community relations, and ethical sourcing is outlined in the company’s annual “Global Responsibility Report” (Vimac). It is also demonstrated in their engagement with charitable and environmental non-governmental organisations such as Fairtrade and Co-operative for Assistance and Relief Everywhere (CARE). By emphasising this, Starbucks are able to interpellate (that is, “call forth”, “summon”, or “hail” in Althusserian terms) those consumers who value environmental protection, social justice and ethical business practices (Rojek 117). Bob Dylan and Sheryl Crow provide interesting case studies of the persuasive cultural influence evoked by Neat Capitalism. Dylan’s 1962 song Talkin’ New York satirised his formative experiences as an impoverished performer in Greenwich Village’s coffee houses. In 1995, however, his decision to distribute the Bob Dylan: Live At The Gaslight 1962 CD exclusively via Starbucks generated significant media controversy. Prominent commentators expressed their disapproval (Wilson Harris) and HMV Canada withdrew Dylan’s product from their shelves (Lynskey). Despite this, the success of this and other projects resulted in the launch of Starbucks’s in-house record company, Hear Music, which released entirely new recordings from major artists such as Ray Charles, Paul McCartney, Joni Mitchell, Carly Simon and Elvis Costello—although the company has recently announced a restructuring of their involvement in this venture (O’Neil). Sheryl Crow disparaged her former life as a waitress in Coffee Shop (1995), a song recorded for her second album. “Yes, I was a waitress. I was a waitress not so long ago; then I won a Grammy” she affirmed in a YouTube clip of a live performance from the same year. More recently, however, Crow has become an avowed self-proclaimed “Starbucks groupie” (Tickle), releasing an Artist’s Choice (2003) compilation album exclusively via Hear Music and performing at the company’s 2010 Annual Shareholders’s Meeting. Songs voicing more unequivocal dissatisfaction with Starbucks’s particular variant of Neat Capitalism include Busting Up a Starbucks (Mike Doughty, 2005), and Starbucks Takes All My Money (KJ-52, 2008). The most successful of these is undoubtedly Ron Sexsmith’s Jazz at the Bookstore (2006). Sexsmith bemoans the irony of intense original blues artists such as Leadbelly being drowned out by the cacophony of coffee grinding machines while customers queue up to purchase expensive coffees whose names they can’t pronounce. In this, he juxtaposes the progressive patina of corporate culture against the circ*mstances of African-American labour conditions in the deep South, the shocking incongruity of which eventually cause the old bluesman to turn in his grave. Fredric Jameson may have good reason to lament the depthless a-historical pastiche of postmodern popular culture, but this is no “nostalgia film”: Sexsmith articulates an artfully framed set of subtle, sensitive, and carefully contextualised observations. Songs about coffee also intersect with politics via lyrics that play on the mid-brown colour of the beverage, by employing it as a metaphor for the sociological meta-narratives of acculturation and assimilation. First popularised in Israel Zangwill’s 1905 stage play, The Melting Pot, this term is more commonly associated with Americanisation rather than miscegenation in the United States—a nuanced distinction that British band Blue Mink failed to grasp with their memorable invocation of “coffee-coloured people” in Melting Pot (1969). Re-titled in the US as People Are Together (Mickey Murray, 1970) the song was considered too extreme for mainstream radio airplay (Thompson). Ike and Tina Turner’s Black Coffee (1972) provided a more accomplished articulation of coffee as a signifier of racial identity; first by associating it with the history of slavery and the post-Civil Rights discourse of African-American autonomy, then by celebrating its role as an energising force for African-American workers seeking economic self-determination. Anyone familiar with the re-casting of black popular music in an industry dominated by Caucasian interests and aesthetics (Cashmore; Garofalo) will be unsurprised to find British super-group Humble Pie’s (1973) version of this song more recognisable. Conclusion Coffee-flavoured popular songs celebrate the stimulant effects of caffeine, provide metaphors for courtship rituals, and offer critiques of Neat Capitalism. Harold Love and Guthrie Ramsey have each argued (from different perspectives) that the cultural micro-narratives of small social groups allow us to identify important “ethnographic truths” (Ramsey 22). Aesthetically satisfying and intellectually stimulating coffee songs are found where these micro-narratives intersect with the ethnographic truths of coffee culture. 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Abstract:

The 1950s era appears to hold a nostalgic place in contemporary memories and current cultural practices. While the 1950s is a period that can signify a time from the late 1940s to the early 1960s (Guffey, 100), the era is often represented as a liminal space or dream world, mediated to reflect current desires. It is a dream-like world, situated half way between the mediated vision of the 1950s and today. Modern participants of 1950s culture need to negotiate what is authentic and what is not, because as Piatti-Farnell and Carpenter remind us ‘history is what we want it to be’ (their emphasis). The world of the 1950s can be bent to suit differing interpretations, but it can never be broken. This is because nostalgia functions as a social emotion as well as a personal one (Davis, vii). Drawing on interviews conducted with 27 women and three men, this article critically examines how the 1950s are nostalgically reimagined in contemporary culture via fashion and car festivals. This article asks: in dreaming of the past, how authentic is the 1950s reimagined today from the point of view of the participants?Liminal spaces exist for participants to engage in their nostalgic reimagining of 1950s culture. Throughout Australia, and in several other countries, nostalgic retro festivals have become commonplace. In Australia prominent annual events include Cooly Rocks On (Coolangatta, Qld.), Chromefest (The Entrance, NSW) and Greazefest (Brisbane, Qld.). Festivals provide spaces where nostalgia can be acted out socially. Bennett and Woodward consider festivals such as these to be giving individuals an “opportunity to participate in a gathering of like-minded individuals whose collective investment in the cultural texts and artefacts on display at the festival are part of their ongoing lifestyle project” (Bennett and Woodward, 15). Festivals are important social events where fans of the 1950s can share in the collective re-imagining of the 1950s.MethodologyEthnographic interviews with 30 participants who self-identified as wearers of 1950s style fashion. The interviews were conducted in person, via telephone and Skype. The participants come from a range of communities that engage with 1950s retro culture, including pin-up, rockabilly, rock'n'roll dancers and car club members. Due to the commonality of the shared 1950s space, the boundaries between the various cohorts can be fluid and thus some participants were involved with multiple groups. The researcher also immersed herself in the culture, conducting participant observation at various events such as retro festivals, pin-up competitions, shopping excursions and car club runs. Participants were given the option to have their real names used with just a few choosing to be anonymised. The participants ranged in age from 23 to their 60s.NostalgiaOur relationship with past eras is often steeped in nostalgia. Fred Davis (16-26) identified three orders of nostalgia: simple, reflexive and interpreted. Simple nostalgia “harbors the common belief that THINGS WERE BETTER (MORE BEAUTIFUL) (HEALTHIER) (HAPPIER) (MORE CIVILIZED) (MORE EXCITING) THEN THAN NOW” (Davis, 18, his emphasis). This is a relatively straightforward depiction of a halcyon past that is uncritical in its outlook. The second order, reflexive nostalgia, sees subjects question if their view of the past is untainted: “was it really that way?” (21). The third and final order sees the subject question the reasons behind the feelings of nostalgia, asking “why am I feeling nostalgic?” (24).Davis argues that nostalgia “must in some fashion be a personally experienced psst” rather than knowledge acquired second-hand (Davis, 8). Others dispute this, noting a vicarious or second-hand nostalgia can be experienced by those who have no direct experience of the past in question (Goulding, “Exploratory”). Christina Goulding’s work at heritage museums found two patterns of nostalgic behaviour amongst visitors whom she termed the existentials and the aesthetics (Goulding, “Romancing”). For the existentials, experiencing the liminal space of a heritage museum validated their nostalgia “because of their ability to construct their own values and ideologies relating to a particular time period in history and then to transpose these values to a time belonging to their own experiences, whether real or partially constructed” (Goulding “Romancing”, 575). This attitude is similar to Davis’s first order or simple nostalgia. In comparison, aesthetics viewed history differently; their nostalgia was grounded in an interest in history and its authentic reconstruction, and a desire to escape into an imaginary world, if only for an hour or two. However, they were more critical of the realism presented to them and aware of the limits of accuracy in reconstruction.Second-Hand NostalgiaFor the participants interviewed for this research, second-hand nostalgia for the 1950s was apparent for many. This is not very surprising given the time and distance between now and then. That is, a majority of the participants had not actually lived in the 1950s. For many their interest in the 1950s connected them to key family members such as mothers, fathers and grandparents. Two participants, Noel and Charlie, discussed fathers who were keen listeners of 1950s rock'n'roll music. Women often discussed female family members whose 1950s fashion sense they admired. Statements such as “I look back at the photos now and I think it would have been awesome if I had grown up in that era” (Noel) were common in interviews; however, many of them later qualified this with a more critical analysis of the time.For some, the 1950s represented a time when things were ‘better’. The range of indicators ran from the personal to the social:Curves and shapeliness were celebrated a little bit more in that era than they are now … when you look at the 50s woman they were a little bit curvier, when you think of pin-up and that kind of stuff, like Marilyn Monroe and Betty Page and all that sort of style, whereas for so long that hasn’t been where fashion has been at. So the average woman is bigger, or is curvier, or… So that’s kind of, it just works with my body shape in a way that modern stuff just doesn’t necessarily. (Ashleigh)I get treated differently when I wear Rockabilly as opposed to modern clothes. People will treat me more like a lady, will open doors for me … . I think people respect more people that dress like ladies than girls that let it all show. People have respect for people who respect themselves and I think Rockabilly allows you to do that. Allows you to be pretty and feminine without letting it all show. (Becky)For others, their fascination with the 1950s was limited to the aesthetic as they drew a more critical analysis of the era:There’s a housewife’s guide. I’m sure you’ve read that a housewife is expected to have a bow in her hair when her husband gets home from work. And should have the children in bed or silent. And we should be appreciating that he’s had a very hard day at work, so he should come home and put his feet up and we should rub his feet and provide him with a hot meal … . The mindset was different between then and now, and it’s not really that big a gap in history. (Belinda)The majority of women interviewed noted that they would be unwilling to relinquish modern social attitudes towards women to return to an era where women were expected to remain in the domestic sphere. They cited a number of differences, including technology (modern washing machines, dishwashers, etc.), gender relations (one participant noted rape in marriage), expectations to marry and have children young, careers, own finances etc.Nooooo! Absolutely not. Nooooo! No way! Oh my gosh! The labour in housework. Almost daily I’m grateful for the dishwasher and the stick Dyson for the floors and I don’t know, the steam iron. So many of the conveniences that you know, you go down stairs in the rush before the walk to school, throw the clothes into the washing machine and know that in 30 minutes it’s done. … No way would I go back. I absolutely would not want to live in the 50s regarding the social mores. It’s a little bit too repressive … . Love the look though! (Anna)Despite this, ‘outsiders’ (those who do not participate in 1950s subcultures) will often assume that since adherents are dressed in fifties style they obviously wish they could return there:And it sometimes will open a conversation where people will say “you should have been born earlier” or “I bet you wished you lived in the 50s” and I always say “no, I’m glad I live in an era where there’s less racism and sexism and I can work. (Emma)In contrast, men who were interviewed had expressed fewer barriers to living in the 1950s. Both Charlie and Noel were quick to say yes when asked if they would be happy to live in the actual 1950s. Even Ashley, a hom*osexual man who dresses in 1950s drag as a woman on the weekends would “give it a go”. This perhaps reflects the privileged position that white heterosexual men enjoyed in the era. Ashley could, like many hom*osexual men at the time, easily disguise his sexual orientation in order to fit into this privileged position, keeping his overt drag behaviour to “safe gay spaces” (Cole, 45). Further, all three men are white, although Charlie, being from a Cypriot background, may experience a different social response if he was to return to the actual 1950s. Immigrants from southern Europe were not welcomed by all Australians, with some openly hostile to the immigrants (Murphy, 156-64). Women, on the other hand, would experience a retrograde transformation of their position within society; women of colour even more so. This echoes other studies of historically based cohorts where women in particular hold progressive modern views and are reluctant to return to time periods such as the 1960s (Jenss) and the 1970s (Gregson, Brooks, and Crewe).Popular Cultures as a Conduit to the PastNostalgia is often mediated through popular culture, with many participants referencing popular icons of the fifties such as Elvis, Rita Hayworth, and Marilyn Monroe. This was complicated by references to popular culture films and music which were themselves a product of 1950s nostalgia, such as the movie Grease (1978) and the band the Stray Cats (1979-present). The 1950s has been the ongoing subject of revivalism since at least the late 1960s (Reynolds, 277), and this layering complicates social understandings of the decade. One participant, Charlie (in his late 50s), notes how the 1950s revival in the 1970s gave him the opportunity to immerse himself in the culture he admired. For Charlie, popular culture gave him the opportunity to wear authentic 1950s clothing and surround himself with 1950s memorabilia, music, and cars.Alternative clothing allows people to create an identity outside the parameters of contemporary fashion. For women, the thin body, replete with small breasts and hips, has been held up as the ideal in both mass media and fashion from advent of Twiggy in the 1960s to the present day (Hackett and Rall). Yet, 1950s style clothing allows wearers the freedom to create a fashionable identity that presents a different body ideal; that of the hyper-feminine woman who is characterised by her exaggerated hour-glass figure. This body shape has recently become fashionable again with influencers such as Kim Kardashian promoting this as an alternate to the thin body ideal. For men, the clothes represent the complimentary ideal of the hyper-masculine man: tight shirts, worker jeans, working class suits. Some participants, like Charlie, wear original 1950s clothing. I’ve got my dad’s sports coat, and I still wear it today … that song … [Marty Robins – ‘A white sport coat and a pink carnation’] … it explains that coat. My dad had it when he first came to Australia … I’ve still got it today and I still wear it proudly. (Charlie)However, due to the age of available authentic clothing, complicated by the fact that many garments from that era have already been recycled, there remains limited supply of true 1950s clothing for today’s fans. Most rely upon reproduction clothing which varies in its level of authenticity. Some reproduction brands remake styles from the fifties, whereas others are merely inspired by the era. In her study of costume, Valerie Cumming argued that it was “rare for clothing from previous eras to be worn in an unaltered state as it offered an alternative construction of identity” (Cumming, 109). Contemporary body sizes and shapes are different from their mid-century counterparts due to range of issues, particularly the average increase in body size. Women’s bust and waist measurements, for example, have increased by about ten percent over the last century (Etchells, Kinkade, and Henneberg). Further, technological advances in fabric coupled with changing social mores around undergarments mean that the body upon which garments sit is shaped differently. Most of the women in this study feel no need to wear restrictive, body modifying undergarments such as girdles or merry widows beneath their clothes. This echoes other research which reports that re-enactors wear clothes that are not really authentic, but “approximations created for twenty-first century” fans (Kiesel). Despite this diluting of 1950s style to suit modern sensibilities, the superficial look of the clothes are, for the participants, strongly reminiscent of the 1950s.I have a very Rubensesque body shape, so when I was younger that was the sort of styles that was better on me. So I like the pencil skirts enhanced a bit that weren’t supposed to be enhanced because I came from a very conservative Christian background. But then the A-line skirts were what my mom put me in to go to church and everything. Anyway it just looked really nice. As I watched television and saw those styles on some of those older shows that my parents let me watch, that is what I got drawn too, that sort of silhouette. (Donna, early 40s)The act of dressing in this way separates participants from the mainstream. Here fashion, in particular, differentiates this look from subcultural style. Dick Hebdige argued that subcultures are rooted in working class struggles, creating an alternate society away from the mainstream, where clothing becomes a critical identifier of group membership. Some participants extend their consumption of 1950s goods into areas such as homewares, cars and music. 1950s cars, particularly large American cars such as Cadillacs and Australian-made Holdens, are lovingly restored. Charlie, a mechanic by trade, has restored numerous cars for both himself and other people. Restoring cars can often be an expensive endeavour, locking out many would-be owners. A number of participants spoke of their desire to own an original car, even if it was out of their budget.Cars too are often modified from their original incarnation. Sometimes this is due to comfort, such as having modern day air-conditioning systems or power-steering installed. Other times this is due to legal requirements. It is not uncommon to see cars at festivals installed with child safety seats, when children during the actual 1950s often rode in cars without seatbelts even installed. Like clothing, it appears for cars that if the aesthetic is strongly reminiscent of the 1950s, then the underlying structural changes are acceptable.Identities and SpacesRetro festivals as liminal spaces provide the opportunity for participants to play at being in the actual 1950s. As a shared space they rely upon a critical mass of people to create and maintain this illusion. Participants who attended these events expressed a lot of enthusiasm for them:I just love the atmosphere, looking around, looking at the stalls and other people’s outfits. Listening to the music and having a dance. (Kathleen, early 20s)Oh, that’s my favourite weekend of the year … I’ve been to every single one since the first one. Yeah, I think this is the nineteenth year … And we all kind of, there’s a bunch of us that go and we stay near there and we are there for the whole thing. Yeah, and I’ve already started sewing my wardrobe. Planning my outfits. I don’t know, we just love it. There’s people that I only see once a year at Greazefest and I get to catch up with people. And I flit around like a social butterfly, like I’m running around, and I also have a thing where I call it the weekend of a thousand selfies. So I just take hundreds of selfies with people and myself and I do a big thing up every year. Yeah. But I love it, I love the music mainly. But it’s a good excuse, another good excuse, to make some nice outfits and get dressed up in something different. (Vicki, early 40s)So I’m at shows basically every weekend. Shows, swap meets and in the garage, there’s always something. And when you get into this car life, it drags the 50s in with you, if that is your decade. It just follows you in. (Ashleigh, early 20s)The festival space becomes liminal as it is not truly part of the past, but it is not of the present either. As Valerie Cumming's statement above notes, clothes from the past that are worn today are usually altered to suit modern sensibilities. So too are festivals which are designed and enacted within our contemporary paradigm. This can be seen in Pin-Up competitions which are present at many of the festivals. Rather than a parade of young beauties, modern interpretations feature a diverse vision of womanhood, representing a range of ages, body sizes, genders, and beauty ideals. For some participants this is an empowering liminal space.I went through a stage where I had severe depression and I found the thing that was making me happy was when I put on my 50s clothes and it’s an entire separate personality, because there is me, I’m a very quiet, normal person and there is Chevy Belle … and it’s this whole extra style, this extra confidence that I have and that was helping me through depression. (Ashleigh, early 20s)A Contested DreamIf the liminal space of a re-imagined 1950s is to succeed, members must negotiate, whether explicitly or implicitly, what constitutes this space. When is someone bending the rules, and when is someone breaking them? Throughout the interviews there was an undercurrent of controversy as to certain elements.The Pin-Up community was the most critiqued. Pin-Up style often references styles from both the forties and fifties, merging the two eras into one. Vicki questioned if their style was even 1950s at all:I don’t really understand where some of the pin-up looks come from. Like, sort of like, that’s not 50s. That’s not really 50s looking, so don’t call it 50s if it’s not … some of the hairstyles I sort of go “I don’t know what, what that is”. I’m not quite sure why everybody’s got victory … like got victory rolls when they’re not 1950s … I get a bit funny and I know it sounds really pretentious when I say it out loud. Yeah, I don’t know. I sound pretentious, I don’t want to sound pretentious. (Vicki, early 40s)Here Vicki is conflicted by her wish to be inclusive with her desire to be authentic. The critique continues into the use of tattoos and the type of people who entered these competitions:I found the pin-up competitions seem to be more for people, for the bigger ladies that wanted to wear the tattoos … rather than something that was just about the fashion ... (Simone, early 50s)Coinciding with Corrie Kiesel’s findings about Jane Austen festivals, “what constitutes the authentic for the festival community is still under negotiation”. The 1950s liminal space is a shared dream and subject to evolution as our changing contemporary norms and the desire for authenticity come into conflict and are temporarily resolved, before being challenged again.ConclusionVia 1950s fashion, cars, music, and festivals, the participants of this study show that there exist multiple liminal spaces in which identity and social boundaries are made malleable. As a result, there exists mostly inclusive spaces for the expression of an alternative social and cultural aesthetic. While engagement with 1950s culture, at least in this research, is predominantly feminine, men do participate albeit in different ways. Yet for both men and women, both are dreaming of a past that is constantly imaged and re-imagined, both on a personal level and on a social level.As the temporal distance between now and the actual 1950s expands, direct experience of the decade diminishes. This leaves the era open to re-interpretation as contemporary norms and values affect understandings of the past. Much of the focus in the interviews were upon the consumption of nostalgic goods rather than values. This conflict can be most strongly seen in the conflicted responses participants gave about pin-up competitions. For some participants the pin-ups were lacking in an essential authenticity, yet the pin-ups with their tattoos and reinterpretation of the past demonstrate how fluid and malleable a culture based on a past era can be. The 1950s scene promises to become more fluid as it undergoes further evolutionary steps in the future.ReferencesBennet, Andy, and Ian Woodward. “Festival Spaces, Identity, Experience and Belonging.” The Festivalization of Culture. Eds. Jodie Taylor and Andy Bennett. New York: Routledge, 2014. 25-40.Cole, Shaun. “Don We Now Our Gay Apparel”: Gay Men’s Dress in the Twentieth Century. Oxford: Berg, 2000.Cumming, Valerie. Understanding Fashion History. London: Batsford, 2004.Davis, Fred. Yearning for Yesterday: A Sociology of Nostalgia. New York: Free Press, 1979.Etchells, Nick, Lynda Kinkade, and Maciej Henneberg. "Growing Pains: We've All Heard about Australia's Obesity Crisis But the Truth Is, We're Getting Bigger in More Ways than One. 2014.Goulding, Chrintina. "Romancing the Past: Heritage Visiting and the Nostalgic Consumer." Psychology and Marketing 18.6 (2001). DOI: 10.1002/mar.1021.Goulding, Christina. “An Exploratory Studiy of Age Related Vicarious Nostalgia and Aesthetic Consumption.” NA-Advances in Consumer Research. Eds. Susan M. Broniarczyk and Kent Nakamoto. Valdosta, GA: Association for Consumer Research, 2002. 542-46.Gregson, Nicky, Kate Brooks, and Louise Crewe. “Bjorn Again? Rethinking 70s Revivalism through the Reappropriation of 70s Clothing.” Fashion Theory 5.1 (2001). DOI: 10.2752/136270401779045716.Hackett, Lisa J., and Denise N Rall. “The Size of the Problem with the Problem of Sizing: How Clothing Measurement Systems Have Misrepresented Women’s Bodies from the 1920s – Today.” Clothing Cultures 5.2 (2018): 263-83.Hebdige, Dick. Subculture: The Meaning of Style. Florence: Florence Taylor and Francis, 1979.Jenss, Heike. “Sixties Dress Only! The Consumption of the Past in a Retro Scene.” Old Clothers, New Looks: Second-Hand Fashion. Eds. Alexandra Palmer and Hazel Clark. Michigan: Bloomsbury Academic, 2005. 177-197.Kiesel, Corrie. “‘Jane Would Approve’: Gender and Authenticity at Louisiana’s Jane Austen Literary Festival.” Persuasions: The Jane Austen Journal 33.1 (2012). 1 Mar. 2020 <http://jasna.org/persuasions/on-line/vol33no1/kiesel.html>.Murphy, John. Imagining the Fifties: Private Sentiment and Political Cultre in Menzies’ Australia. Sydney: Pluto Press, 2000.Piatti-Farnell, Lorna, and Lloyd Carpenter. “Intersections of History, Media and Culture.” M/C Journal 20.5 (2017). 1 Mar. 2020 <http://journal.media-culture.org.au/index.php/mcjournal/article/view/1323>.Reynolds, Simon. Retromania: Pop Culture’s Addition to Its Own Past. London: Faber & Faber, 2011.FundingLisa J. Hackett is supported by the Commonwealth of Australia through the Research Training Programme.

Abstract:

What we wear signals our membership within groups, be theyorganised by gender, class, ethnicity or religion. Simultaneously our clothing signifies hierarchies and power relations that sustain dominant power structures. How we dress is an expression of our identity. For Veblen, how we dress expresses wealth and social stratification. In imitating the fashion of the wealthy, claims Simmel, we seek social equality. For Barthes, clothing is embedded with systems of meaning. For Hebdige, clothing has modalities of meaning depending on the wearer, as do clothes for gender (Davis) and for the body (Entwistle). For Maynard, “dress is a significant material practice we use to signal our cultural boundaries, social separations, continuities and, for the present purposes, political dissidences” (103). Clothing has played a central role in historical and contemporary forms of political dissent. During the French Revolution dress signified political allegiance. The “mandated costumes, the gold-braided coat, white silk stockings, lace stock, plumed hat and sword of the nobility and the sober black suit and stockings” were rejected as part of the revolutionary struggle (Fairchilds 423). After the storming of the Bastille the government of Paris introduced the wearing of the tricolour co*ckade, a round emblem made of red, blue and white ribbons, which was a potent icon of the revolution, and a central motif in building France’s “revolutionary community”. But in the aftermath of the revolution divided loyalties sparked power struggles in the new Republic (Heuer 29). In 1793 for example anyone not wearing the co*ckade was arrested. Specific laws were introduced for women not wearing the co*ckade or for wearing it in a profane manner, resulting in six years in jail. This triggered a major struggle over women’s abilities to exercise their political rights (Heuer 31).Clothing was also central to women’s political struggles in America. In the mid-nineteenth century, women began wearing the “reform dress”—pants with shortened, lightweight skirts in place of burdensome and restrictive dresses (Mas 35). The wearing of pants, or bloomers, challenged gender norms and demonstrated women’s agency. Women’s clothes of the period were an "identity kit" (Ladd Nelson 22), which reinforced “society's distinctions between men and women by symbolizing their natures, roles, and responsibilities” (Ladd Nelson 22, Roberts 555). Men were positioned in society as “serious, active, strong and aggressive”. They wore dark clothing that “allowed movement, emphasized broad chests and shoulders and presented sharp, definite lines” (Ladd Nelson 22). Conversely, women, regarded as “frivolous, inactive, delicate and submissive, dressed in decorative, light pastel coloured clothing which inhibited movement, accentuated tiny waists and sloping shoulders and presented an indefinite silhouette” (Ladd Nelson 22, Roberts 555). Women who challenged these dress codes by wearing pants were “unnatural, and a perversion of the “true” woman” (Ladd Nelson 22). For Crane, the adoption of men’s clothing by women challenged dominant values and norms, changing how women were seen in public and how they saw themselves. The wearing of pants came to “symbolize the movement for women's rights” (Ladd Nelson 24) and as with women in France, Victorian society was forced to consider “women's rights, including their right to choose their own style of dress” (Ladd Nelson 23). As Yangzom (623) puts it, clothing allows groups to negotiate boundaries. How the “embodiment of dress itself alters political space and civic discourse is imperative to understanding how resistance is performed in creating social change” (Yangzom 623). Fig. 1: 1850s fashion bloomersIn a different turn is presented in Mahatma Gandhi’s Khadi movement. Khadi is a term used for fabrics made on a spinning wheel (or charkha) or hand-spun and handwoven, usually from cotton fibre. Khadi is considered the “fabric of Indian independence” (Jain). Gandhi recognised the potential of the fabric to a self-reliant, independent India. Gandhi made the struggle for independence synonymous with khadi. He promoted the materials “simplicity as a social equalizer and made it the nation’s fabric” (Sinha). As Jain notes, clothing and in this case fabric, is a “potent sign of resistance and change”. The material also reflects consciousness and agency. Khadi was Gandhi’s “own sartorial choices of transformation from that of an Englishman to that of one representing India” (Jain). For Jain the “key to Khadi becoming a successful tool for the freedom struggle” was that it was a “material embodiment of an ideal” that “represented freedom from colonialism on the one hand and a feeling of self-reliance and economic self-sufficiency on the other”. Fig. 2: Gandhi on charkha The reappropriating of Khadi as a fabric of political dissent echoes the wearing of blue denim by the Student Nonviolent Coordinating Committee (SNCC) at the 1963 National Mall Washington march where 250,000 people gather to hear Martin Luther King speak. The SNCC formed in 1960 and from then until the 1963 March on Washington they developed a “style aesthetic that celebrated the clothing of African American sharecroppers” (Ford 626). A critical aspect civil rights activism by African America women who were members of the SNCC was the “performance of respectability”. With the moral character of African American women under attack (as a way of delegitimising their political activities), the female activists “emphasized the outward display of their respectability in order to withstand attacks against their characters”. Their modest, neat “as if you were going to church” (Chappell 96) clothing choices helped them perform respectability and this “played an important performative role in the black freedom struggle” (Ford 626). By 1963 however African American female civil rights activists “abandoned their respectable clothes and processed hairstyles in order to adopt jeans, denim skirts, bib-and-brace overalls”. The adoption of bib-and-brace overalls reflected the sharecropper's blue denim overalls of America’s slave past.For Komar the blue denim overalls “dramatize[d] how little had been accomplished since Reconstruction” and the overalls were practical to fix from attack dog tears and high-pressure police hoses. The blue denim overalls, according to Komar, were also considered to be ‘Negro clothes’ purchased by “slave owners bought denim for their enslaved workers, partly because the material was sturdy, and partly because it helped contrast them against the linen suits and lace parasols of plantation families”. The clothing choice was both practical and symbolic. While the ‘sharecropper’ narrative is problematic as ‘traditional’ clothing (something not evident in the case of Ghandi’s Khandi Movement, there is an emotion associated with the clothing. As Barthes (6-7) has shown, what makes ‘traditional clothing,’ traditional is that it is part of a normative system where not only does clothing have its historical place, but it is governed by its rules and regimentation. Therefore, there is a dialectical exchange between the normative system and the act of dressing where as a link between the two, clothing becomes the conveyer of its meanings (7). Barthes calls this system, langue and the act of dressing parole (8). As Ford does, a reading of African American women wearing what she calls a “SNCC Skin” “the uniform [acts] consciously to transgress a black middle-class worldview that marginalised certain types of women and particular displays of blackness and black culture”. Hence, the SNCC women’s clothing represented an “ideological metamorphosis articulated through the embrace and projection of real and imagined southern, working-class, and African American cultures. Central to this was the wearing of the blue denim overalls. The clothing did more than protect, cover or adorn the body it was a conscious “cultural and political tool” deployed to maintain a movement and build solidarity with the aim of “inversing the hegemonic norms” via “collective representations of sartorial embodiment” (Yangzom 622).Fig. 3: Mississippi SNCC March Coordinator Joyce Ladner during the March on Washington for Jobs and Freedom political rally in Washington, DC, on 28 Aug. 1963Clothing in each of these historical examples performs an ideological function that can bridge, that is bring diverse members of society together for a cause, or community cohesion or clothing can act as a fence to keep identities separate (Barnard). This use of clothing is evident in two indigenous examples. For Maynard (110) the clothes worn at the 1988 Aboriginal ‘Long March of Freedom, Justice and Hope’ held in Australia signalled a “visible strength denoted by coherence in dress” (Maynard 112). Most noted was the wearing of colours – black, red and yellow, first thought to be adopted during protest marches organised by the Black Protest Committee during the 1982 Commonwealth Games in Brisbane (Watson 40). Maynard (110) describes the colour and clothing as follows:the daytime protest march was dominated by the colours of the Aboriginal people—red, yellow and black on flags, huge banners and clothing. There were logo-inscribed T-shirts, red, yellow and black hatband around black Akubra’s, as well as red headbands. Some T-shirts were yellow, with images of the Australian continent in red, others had inscriptions like 'White Australia has a Black History' and 'Our Land Our Life'. Still others were inscribed 'Mourn 88'. Participants were also in customary dress with body paint. Older Indigenous people wore head bands inscribed with the words 'Our Land', and tribal elders from the Northern Territory, in loin cloths, carried spears and clapping sticks, their bodies marked with feathers, white clay and red ochres. Without question, at this most significant event for Aboriginal peoples, their dress was a highly visible and cohesive aspect.Similar is the Tibetan Freedom Movement, a nonviolent grassroots movement in Tibet and among Tibet diaspora that emerged in 2008 to protest colonisation of Tibet. It is also known as the ‘White Wednesday Movement’. Every Wednesday, Tibetans wear traditional clothes. They pledge: “I am Tibetan, from today I will wear only Tibetan traditional dress, chuba, every Wednesday”. A chuba is a colourful warm ankle-length robe that is bound around the waist by a long sash. For the Tibetan Freedom Movement clothing “symbolically functions as a nonverbal mechanism of communication” to “materialise consciousness of the movement” and functions to shape its political aims (Yangzom 622). Yet, in both cases – Aboriginal and Tibet protests – the dress may “not speak to single cultural audience”. This is because the clothing is “decoded by those of different political persuasions, and [is] certainly further reinterpreted or reframed by the media” (Maynard 103). Nevertheless, there is “cultural work in creating a coherent narrative” (Yangzom 623). The narratives and discourse embedded in the wearing of a red, blue and white co*ckade, dark reform dress pants, cotton coloured Khadi fabric or blue denim overalls is likely a key feature of significant periods of political upheaval and dissent with the clothing “indispensable” even if the meaning of the clothing is “implied rather than something to be explicated” (Yangzom 623). On 21 January 2017, 250,000 women marched in Washington and more than two million protesters around the world wearing pink knitted puss* hats in response to the remarks made by President Donald Trump who bragged of grabbing women ‘by the puss*’. The knitted pink hats became the “embodiment of solidarity” (Wrenn 1). For Wrenn (2), protests such as this one in 2017 complete with “protest visuals” which build solidarity while “masking or excluding difference in the process” indicates “a tactical sophistication in the social movement space with its strategic negotiation of politics of difference. In formulating a flexible solidarity, the movement has been able to accommodate a variety of races, classes, genders, sexualities, abilities, and cultural backgrounds” (Wrenn 4). In doing so they presented a “collective bodily presence made publicly visible” to protest racist, sexist, hom*ophobic, Islamophobic, and xenophobic white masculine power (Gokariksel & Smith 631). The 2017 Washington puss* Hat March was more than an “embodiment tactic” it was an “image event” with its “swarms of women donning adroit posters and pink puss* hats filling the public sphere and impacting visual culture”. It both constructs social issues and forms public opinion hence it is an “argumentative practice” (Wrenn 6). Drawing on wider cultural contexts, as other acts of dissent note here do, in this protest with its social media coverage, the “master frame” of the sea of pink hats and bodies posited to audiences the enormity of the anger felt in the community over attacks on the female body – real or verbal. This reflects Goffman’s theory of framing to describe the ways in which “protestors actively seek to shape meanings such that they spark the public’s support and encourage political openings” (Wrenn 6). The hats served as “visual tropes” (Goodnow 166) to raise social consciousness and demonstrate opposition. Protest “signage” – as the puss* hats can be considered – are a visual representation and validation of shared “invisible thoughts and emotions” (Buck-Coleman 66) affirming Georg Simmel’s ideas about conflict; “it helps individuals define their differences, establish to which group(s) they belong, and determine the degrees to which groups are different from each other” (Buck-Coleman 66). The pink puss* hat helped define and determine membership and solidarity. Further embedding this was the hand-made nature of the hat. The pattern for the hat was available free online at https://www.puss*hatproject.com/knit/. The idea began as one of practicality, as it did for the reform dress movement. This is from the puss* Hat Project website:Krista was planning to attend the Women’s March in Washington DC that January of 2017 and needed a cap to keep her head warm in the chill winter air. Jayna, due to her injury, would not be able to attend any of the marches, but wanted to find a way to have her voice heard in absentia and somehow physically “be” there. Together, a marcher and a non-marcher, they conceived the idea of creating a sea of pink hats at Women’s Marches everywhere that would make both a bold and powerful visual statement of solidarity, and also allow people who could not participate themselves – whether for medical, financial, or scheduling reasons — a visible way to demonstrate their support for women’s rights. (puss* Hat Project)In the tradition of “craftivism” – the use of traditional handcrafts such as knitting, assisted by technology (in this case a website with the pattern and how to knit instructions), as a means of community building, skill-sharing and action directed towards “political and social causes” (Buszek & Robertson 197) –, the hand-knitted pink puss* hats avoided the need to purchase clothing to show solidarity resisting the corporatisation of protest clothing as cautioned by Naomi Klein (428). More so by wearing something that could be re-used sustained solidarity. The pink puss* hats provided a counter to the “incoherent montage of mass-produced clothing” often seen at other protests (Maynard 107). Everyday clothing however does have a place in political dissent. In late 2018, French working class and middle-class protestors donned yellow jackets to protest against the government of French President Emmanuel Macron. It began with a Facebook appeal launched by two fed-up truck drivers calling for a “national blockade” of France’s road network in protest against rising fuel prices was followed two weeks later with a post urging motorist to display their hi-vis yellow vests behind their windscreens in solidarity. Four million viewed the post (Henley). Weekly protests continued into 2019. The yellow his-vis vests are compulsorily carried in all motor cars in France. They are “cheap, readily available, easily identifiable and above all representing an obligation imposed by the state”. The yellow high-vis vest has “proved an inspired choice of symbol and has plainly played a big part in the movement’s rapid spread” (Henley). More so, the wearers of the yellow vests in France, with the movement spreading globally, are winning in “the war of cultural representation. Working-class and lower middle-class people are visible again” (Henley). Subcultural clothing has always played a role as heroic resistance (Evans), but the coloured dissent dressing associated with the red, blue and white ribboned co*ckades, the dark bloomers of early American feminists, the cotton coloured natural fabrics of Ghandi’s embodiment of resistance and independence, the blue denim sharecropper overalls worn by African American women in their struggles for civil rights, the black, red and orange of Aboriginal protestors in Australia and the White Wednesday performances of resistance undertaken by Tibetans against Chinese colonisation, the Washington Pink puss* Hat marches for gender respect and equality and the donning of every yellow hi-vis vests by French protestors all posit the important role of fabric and colour in protest meaning making and solidarity building. It is in our rage we consciously wear the colours and fabrics of dissent dress. ReferencesBarnard, Malcolm. Fashion as Communication. New York: Routledge, 1996. Barthes, Roland. “History and Sociology of Clothing: Some Methodological Observations.” The Language of Fashion. Eds. Michael Carter and Alan Stafford. UK: Berg, 2006. 3-19. Buck-Coleman, Audra. “Anger, Profanity, and Hatred.” Contexts 17.1 (2018): 66-73.Buszek, Maria Elena, and Kirsty Robertson. “Introduction.” Utopian Studies 22.1 (2011): 197-202. Chappell, Marisa, Jenny Hutchinson, and Brian Ward. “‘Dress Modestly, Neatly ... As If You Were Going to Church’: Respectability, Class and Gender in the Montgomery Bus Boycott and the Early Civil Rights Movement.” Gender and the Civil Rights Movement. Eds. Peter J. Ling and Sharon Monteith. New Brunswick, N.J., 2004. 69-100.Crane, Diana. Fashion and Its Social Agendas. Chicago: University of Chicago Press, 2000. Davis, Fred. Fashion, Culture, and Identity. Chicago: University of Chicago Press, 1992.Entwistle, Joanne. The Fashioned Body: Fashion, Dress, and Modern Social Theory. Cambridge: Polity Press, 2000.Evans, Caroline. “Dreams That Only Money Can Buy ... Or the Shy Tribe in Flight from Discourse.” Fashion Theory 1.2 (1997): 169-88.Fairchilds, Cissie. “Fashion and Freedom in the French Revolution.” Continuity and Change 15.3 (2000): 419-33.Ford, Tanisha C. “SNCC Women, Denim, and the Politics of Dress.” The Journal of Southern History 79.3 (2013): 625-58.Gökarıksel, Banu, and Sara Smith. “Intersectional Feminism beyond U.S. Flag, Hijab and puss* Hats in Trump’s America.” Gender, Place & Culture 24.5 (2017): 628-44.Goodnow, Trischa. “On Black Panthers, Blue Ribbons, & Peace Signs: The Function of Symbols in Social Campaigns.” Visual Communication Quarterly 13 (2006): 166-79.Hebdige, Dick. Subculture: The Meaning of Style. London: Routledge, 2002. Henley, Jon. “How Hi-Vis Yellow Vest Became Symbol of Protest beyond France: From Brussels to Basra, Gilets Jaunes Have Brought Visibility to People and Their Grievances.” The Guardian 21 Dec. 2018. <https://www.theguardian.com/world/2018/dec/21/how-hi-vis-yellow-vest-became-symbol-of-protest-beyond-france-gilets-jaunes>.Heuer, Jennifer. “Hats On for the Nation! Women, Servants, Soldiers and the ‘Sign of the French’.” French History 16.1 (2002): 28-52.Jain, Ektaa. “Khadi: A Cloth and Beyond.” Bombay Sarvodaya Mandal & Gandhi Research Foundation. ND. 19 Dec. 2018 <https://www.mkgandhi.org/articles/khadi-a-cloth-and-beyond.html>. Klein, Naomi. No Logo. London: Flamingo, London, 2000. Komar, Marlen. “What the Civil Rights Movement Has to Do with Denim: The History of Blue Jeans Has Been Whitewashed.” 30 Oct. 2017. 19 Dec. 2018 <https://www.racked.com/2017/10/30/16496866/denim-civil-rights-movement-blue-jeans-history>.Ladd Nelson, Jennifer. “Dress Reform and the Bloomer.” Journal of American and Comparative Cultures 23.1 (2002): 21-25.Maynard, Margaret. “Dress for Dissent: Reading the Almost Unreadable.” Journal of Australian Studies 30.89 (2006): 103-12. puss* Hat Project. “Design Interventions for Social Change.” 20 Dec. 2018. <https://www.puss*hatproject.com/knit/>.Roberts, Helene E. “The Exquisite Slave: The Role of Clothes in the Making of the Victorian Woman.” Signs (1977): 554-69.Simmel, Georg. “Fashion.” American Journal of Sociology 62 (1957): 541–58.Sinha, Sangita. “The Story of Khadi, India's Signature Fabric.” Culture Trip 2018. 18 Jan. 2019 <https://theculturetrip.com/asia/india/articles/the-story-of-khadi-indias-fabric/>.Yangzom, Dicky. “Clothing and Social Movements: Tibet and the Politics of Dress.” Social Movement Studies 15.6 (2016): 622-33. Veblen, Thorstein. The Theory of the Leisure Class: An Economic Study of Institutions. New York: Dover Thrift, 1899. Watson, Lilla. “The Commonwealth Games in Brisbane 1982: Analysis of Aboriginal Protests.” Social Alternatives 7.1 (1988): 1-19.Wrenn, Corey. “puss* Grabs Back: Bestialized Sexual Politics and Intersectional Failure in Protest Posters for the 2017 Women’s March.” Feminist Media Studies (2018): 1-19.

Abstract:

Introduction It appears that graffiti has begun to clean up its act. Escalating numbers of mature graffiti writers feel the removal of their graffiti has robbed them of a history, and are turning to legal projects in an effort to restore it. Phibs has declared the graffiti underground “limited” and Kano claims its illegal aspect no longer inspires him (Hamilton, 73). A sign of the times was the exhibition Sake of Name: Australian Graffiti Now which opened at the Wharf 2 Theatre in January 2001. The exhibition was commissioned by the Sydney Theatre Company and comprised twenty-two pieces painted by graffiti writers from around Australia. Keen to present a respectable image, writers rejected the original title of Bomb the Wharf, as they felt it focused on the negative aspects of the culture (Andrews, 2). Premier Bob Carr opened the exhibition with the declaration that there is a difference between “graffiti art” and “graffiti vandalism”. The Premier’s stance struck a discordant note with Tony Stevens, a twenty-three-year veteran graffiti cleaner. Described by the Sydney Morning Herald as an “urban art critic by default,” Stevens could see no distinction between graffiti art and vandalism (Leys, 1). Furthermore, he expressed his disappointment that the pieces had “no sense of individuality … it could be graffiti from any American city” (Stevens, 1). As far as Stevens could see, Australian graffiti expressed nothing of its Australian context; it simply mimicked that of America. Sydney Theatre Company director Benedict Andrews responded with a venomous attack on Stevens. Andrews accused the cleaner of being blinded by prejudice (1), and felt that years of cleaning texta tags from railway corridors could not have possibly qualified Stevens as an art critic (3). “The artists in this exhibition are not misfits,” Andrews wrote (2). “They are serious artists in dialogue with their culture and the landscapes in which they live” (2). He went on to hail the strength and diversity of the Australian graffiti scene: “it is a vital and agile international culture and in Australia has evolved in specific ways” (1). The altercation between Stevens and Andrews pointed to one of the debates concerning Australian graffiti: whether it is unique or simply imitative of the American form. Hinged on the assessment of graffiti as vandalism is the view that graffiti is dirty, a disease. Proponents of this view consider graffiti to be an undifferentiated global phenomenon. Others conceive of graffiti as art, and as such argue that it is expressive of local experiences. Graffiti writers maintain that graffiti is expressive of local experiences and they describe it in terms of regional styles and aesthetics. This article maps the transformation of hip hop graffiti as it has been disseminated throughout the world. It registers the distinctiveness of graffiti in Australia and argues that graffiti is not a globally hom*ogenous form, but one which develops in a locally specific manner. Writing and Replicating: Hip Hop Graffiti and Cultural Imperialism Contemporary graffiti subcultures are strongly identified with large American cities. Originating in the black neighbourhood cultures of Philadelphia and New York City in the late 1960s and early 1970s, hip hop graffiti emerged as part of a larger, homegrown, alternative youth culture (“Urban Graffiti”, 77). Before the end of the 1970s, the aesthetic codes and stylised images of hip hop graffiti began to disseminate to major cities across America and throughout the globe. Its transmission was facilitated by: the production and export of films such as Style Wars (Silver and Chalfant, 1983) and Wild Style (Ahearn, 1983); the covers of rap albums; graffiti magazines; art dealers; and style manuals such as Subway Art (Cooper and Chalfant) and Spraycan Art (Chalfant and Prigroff). Graffiti migrated to Australian shores during the early 1980s, gaining influence through the appearance of these seminal works, which are credited by many as having inspired them to pick up a can of spraypaint. During its larval stages, the subcultural codes of graffiti invented by American writers were reiterated in an Australian context. Australian graffiti writers poached the vocabulary and rhetoric invented by their American counterparts. Writers spoke of “getting up”, “getting fame” and their “crew”, classifying their work as “tags”, “pieces”, or “throw ups”. They utilised the same bubble letters, and later, the incomprehensible “wildstyle” originally devised by American writers. It was not long, however, before Australian writers were making their own innovations and developing a unique style. Despite this, there is still widespread conviction in the view that Australian graffiti is a replica of an American cultural form. This view is supported at a theoretical level by the concept of cultural imperialism. It is generally understood, at a basic level, to be the diffusion of a foreign culture at the expense of a local culture. The concept has been usefully clarified by John Tomlinson. Since there are various orders of power involved in allegations of cultural imperialism, Tomlinson attempts to resist some implicit “master narrative” of the term, accounting for cultural imperialism in a multidimensional fashion (20). He outlines five possible versions, which inflect cultural imperialism to mean cultural domination; a discourse of nationality; media imperialism; global capital; and modernity (19-28). The idea that Australian graffiti replicates American graffiti draws particularly on the first two versions—that of cultural imperialism as cultural domination, and the discourse of nationality. Both these approaches focus on the processes involved in cultural imperialism—“the invasion of an indigenous culture by a foreign one” (Tomlinson, 23). Many people I spoke to about graffiti saw it as evidence of foreign, particularly American, domination and influence over Australian culture. They expressed concern that the appearance of graffiti would signal an influx of “American” problems: gang activity, escalating violence and social disorder. Cultural imperialism as a discourse of nationality hinges on the concepts of “belonging” and “indigenous culture”. In a conference organised by the Graffiti Program of the Government of Western Australia, Senator Ian Campbell argued that graffiti had no place in Australia. He felt that, “there should be little need for social comment through the vandalism of other’s property. Perhaps in nations where … freedoms are not recognised … but not in Australia” (6). Tomlinson argues that the conceptions of cultural imperialism as both cultural domination and as a discourse of nationality are popular because of their highly ambiguous (and thus accommodating) nature (19, 23). However, both notions are problematic. Tomlinson immediately dismisses the notion of cultural imperialism as cultural domination, arguing that one should aim for specificity. “Imperialism” and “domination” are rather general notions, and as such both have sufficient conceptual breadth and ambiguity to accommodate most uses to which they might be put (19). Cultural imperialism as a discourse of nationality is similarly problematic, relying on the precise definitions of a series of terms—such as belonging, and indigenous culture—which have multiple inflections (24). Cultural imperialism has often been tracked as a process of hom*ogenisation. Conceiving of cultural imperialism as hom*ogenisation is particularly pertinent to the argument for the global hom*ogeneity of graffiti. Cultural hom*ogenisation makes “everywhere seem more or less the same,” assuming a global uniformity which is inherently Western, and in extreme cases, American (6). The implications of “Americanisation” are relevant to the attitudes of Australian graffiti writers. On the Blitzkrieg Bulletin Board—an internet board for Australian graffiti writers—I found evidence of a range of responses to “Americanisation” in Australian graffiti. One of the writers had posted: “you shouldn’t even be doing graff if you are a toy little kid, buying export paint and painting legal walls during the day … f*** all y’all nigg*z!” s3 replied, “I do know that modern graffiti originated in America but … token are you American? Why do you want to talk like an American gangsta rapper?” The global currency of graffiti is one in which local originality and distinctiveness are highly prized. It is a source of shame for a writer to “bite”. Many of the writers I spoke to became irate when I suggested that Australian styles “bit” those of America. It seems inconsistent that Australian graffiti writers would reproduce American graffiti, if they do not even tolerate Australian writers using the word “nigg*”. Like the argument that Australian graffiti replicates that of America, the concept of cultural imperialism is problematic. By the 1970s the concept was beginning to come apart at the seams, its “artificial coherence” exposed when subjected to a range of applications (Tomlinson, 8). Although the idea of cultural imperialism has been discredited and somewhat abandoned at the level of theory, the concept nonetheless continues to guide attitudes towards graffiti. Jeff Ferrell has argued that the interplay of cultural resources involved in worldwide graffiti directly locates it inside issues of cultural imperialism (“Review of Moscow Graffiti”, paragraph 5). Stylistic and subcultural consistencies are mobilised to substantiate assertions of the operation of cultural imperialism in the global form of graffiti. This serves to render it globally hom*ogeneous. While many graffiti writers would concede that graffiti maintains certain global elements, few would agree that this is indicative of a global hom*ogeneity of form. As part of the hip hop component of their website, Triple J conducted an investigation into graffiti. It found that “the graffiti aesthetic developed in New York has been modified with individual characteristics … and has transformed into a unique Australian style” (“Old Skool”, paragraph 6). Veteran writers Umph, Exit, Phibs and Dmote agree. Perth writer Zenith claims, “we came up with styles from the US back in the day and it has grown into something quite unique” (personal communication). Exit declares, “every city has its own particular style. Graffiti from Australia can easily be distinguished by graffiti artists. Australia has its own particular style” (1). Umph agrees: “to us writers, the differences are obvious” (2). Although some continue to perceive Australian graffiti as replicating that of America, it appears that this is no longer the case. Evidence has emerged that Australian graffiti has evolved into a unique and localised form, which no longer imitates that of America. “Going Over” Cultural Imperialism: Hip Hop Graffiti and Processes of Globalisation The argument that graffiti has developed local inflections has lately garnered increasing support due to new theories of global cultural interaction and exchange. The modern era has been characterised by the increasing circulation of goods, capital, knowledge, information, people, images, ideologies, technologies and practices across national borders and territorial boundaries (Appadurai, 230; Scholte, 10). Academic discussion of these developments has converged in recent years around the concept of “globalisation”. While cultural imperialism describes these movements as the diffusion of a foreign culture at the expense of a local one, globalisation interprets these profound changes as evidence of “a global ecumene of persistent cultural interaction and exchange” (Hannerz, 107). In such a view, the globe is not characterised by domination and hom*ogenisation (as with cultural imperialism), but more in terms of exchange and heterogeneity. Recent studies acknowledge that globalisation is complex and multidimensional (Giddens, 30; Kalb, 1), even a process of paradoxes (Findlay, 30). Globalisation is frequently described in terms of contradictory processes—universalisation vs. particularisation, hom*ogenisation vs. differentiation, integration vs. fragmentation. Another of these dialectical tendencies is that of localisation. Kloos defines localisation as representing “the rise of localised, culturally defined identities … localisation stresses sociocultural specificity, in a limited space” (281). While localisation initially appears to stand in opposition to globalisation, the concepts are actually involved in a dialectical process (Giddens, 64). The relationship between localisation and globalisation has been formulated as follows: “Processes of globalisation trigger identity movements leading to the creation of localised, cultural-specific, identities” (Kloos, 282). The development of localisation is particularly pertinent to this study of graffiti. The concept allows for local diversity and has led to the understanding that global cultural phenomena are involved in a process of exchange. Work around globalisation lends credence to the argument that, as graffiti has disseminated throughout the globe, it has mutated to the specific locale within which it exists. Graffiti has always been locally specific: from the early stages which witnessed writers such as Julio 204, Fran 207 and Joe 136 (the numbers referred to their street), to the more recent practice of suffixing tag names with the name of a writers’ crew and their area code. The tendency to include area codes has been largely abandoned in Australia as the law has responded to graffiti with increasing vigilance, but evolutions in graffiti have pointed towards the development of regionally specific styles which writers have come to recognise. Thus, graffiti cannot be thought of as a globally hom*ogenous form, nor can it be said that Australian graffiti replicates that of America. As hip hop has circulated throughout the globe it has appeared to adopt local inflections, having adapted into something quite locally distinctive. In a sense hip hop has been “translated” to particular circ*mstances. It is now appropriate to consider Australian hip hop and graffiti as a translation of a global cultural phenomenon. A useful reference in this regard is Yuri Lotman, who designates dialogue as the elementary mechanism of translation (143). He suggests that participants involved in a dialogue alternate between a position of “transmission” and “reception” (144). Hence cultural developments are cyclical, and relationships between units—which may range from genres to national cultures—pass through periods of “transmission” and “reception” (144). Lotman proposes that the relationship between structures follows a pattern: at first, a structure will appear in decline, static, unoriginal. He records these “intermissions” as “pauses in dialogue”, during which the structure absorbs influences from the outside (144). When saturation reaches a certain limit, the structure begins producing its own texts as its “passive state changes to a state of alertness” (145). This is a useful way of comprehending Australian hip hop culture. It appears that the Australian hip hop scene has left behind its period of “reception” and is now witnessing one of “transmission” in which it is producing uniquely Australian flavours and styles. Of the contemporary graffiti I have observed, it appears that Australian writing is truly distinctive. Australian writers may have initially poached the subcultural codes developed by their American counterparts, however Australia has evolved to be truly unique where it counts—in graffiti styles. Distinctive graffiti styles can be witnessed, not only between different continents, but also within geographic locations. American graffiti registers a variety of locally specific forms. New York remains devoted to the letter, while graffiti on the west coast of America is renowned for its gang writing. American lettering styles tend to develop existing styles. New York wildstyle is easily recognised, and differs from letters in the Bay Area and San Francisco, which feature arrows inside the letters. While American graffiti is by and large concerned with letters, Australia has gained some repute for its exploration of characters. Like American writers, Australians employ characters poached from popular culture, but for the most part Australian writers employ characters and figures that they have invented themselves, often poaching elements from a wide variety of sources and utilising a wide variety of styles. Marine imagery, not usually employed in American graffiti, recurs in Australian pieces. Kikinit in the Park, a youth festival held in Fremantle in March 2001, featured a live urban art display by Bugszy Snaps, who combined oceanic and graffiti iconography, fusing sea creatures with spraypaint cans. Phibs also “uses images from the sea a lot” (Hamilton, 73), having grown up at the beach. In spite of this focus on the development of characters and images, Australia has not neglected the letter. While initially Australian graffiti artists imitated the styles developed in America, Australian lettering has evolved into something exceptional. Some writers have continued to employ bubble letters and wildstyle, and Australia has kept up with modifications in wildstyle that has seen it move towards 3D. Australia has cultivated this form of traditional wildstyle, elevating it to new heights. Sometimes it is combined with other styles; other times it appears as controlled wildstyle—set around a framework of some sort. In other instances, Australia has charted new territory with the letter, developing styles that are completely individual. Australian writing also blends a variety of lettering and graphic styles, combining letters and figures in new and exciting ways. Australian graffiti often fuses letters with images. This is relatively rare in American graffiti, which tends to focus on lettering and, on the whole, utilises characters to less effect than Australian graffiti. Conclusion Graffiti is not a globally hom*ogeneous form, but one which has developed in locally specific and distinctive ways. As hip hop graffiti has circulated throughout the globe it has been translated between various sites and developed local inflections. In order to visualise graffiti in this manner, it is necessary to recognise theories of cultural imperialism as guiding the widespread belief that graffiti is a globally hom*ogeneous form. I have refuted this view and the worth of cultural imperialism in directing attitudes towards graffiti, as there is a valid foundation for considering the local distinctiveness of Australian graffiti. By engaging critically with literature around globalisation, I have established a theoretical base for the argument that graffiti is locally specific. Envisaging the global form of hip hop graffiti as translated between various sites and having developed in locally specific ways has exposed the study of graffiti outside of the United States. Current writings on cultural studies and graffiti are dominated by the American academy, taking the United States as its centre. In rectifying this imbalance, I stress the need to recognise the distinctiveness of other cultures and geographic locations, even if they appear to be similar. While writers across Australia argue that their locations produce original styles, few have been willing to expound on how their scene is “fresh”. One writer I spoke with was an exception. Zenith explained that: “the way we are original is that our style has developed for so long, fermented if you will, because of Perth being so damned isolated” (personal communication). He went on to say: “I also happen to feel that we’re losing the originality every second of every day, for a number of reasons … with web sites, videos, magazines, and all this type of graffito affiliated stuff” (personal communication). Hip hop graffiti culture is one in which communication and exchange is of central concern. The circulation of this “graffito affiliated stuff”—websites, graffiti magazines, videos, books—as well as the fact that aerosol artists frequently travel to other cities and countries to write, demonstrates that this is a culture which, although largely identified with America, is also global in reach. This global interaction and exchange is increasingly characterised by a complex relationship which involves imitation and adaptation. Glossary Bite To copy another graffiti writer’s style Crew Organised group of graffiti writers Getting up Successful graffiti endeavour; to graffiti Going over To graffiti over another’s graffiti Piece The most sophisticated kind of graffiti, which includes characters, words and phrases Tag A stylised version of a signature; the most basic form of graffiti Throw up Two-dimensional version of a tag Wildstyle Style of graffiti characterised by interlocking letters and arrows Writer Graffiti artist; one who does graffiti References Andrews, Benedict. “If a Cleaner Can Review Graffiti Art, Then …” Sydney Morning Herald 15 Jan. 2001. 15 August 2001 http://www.smh.com.au/news/0101/15/features/features8.html>. Appadurai, Arjun. “Globalization and the Research Imagination.” International Social Science Journal 51.2 (1999): 229-38. Campbell, Ian. “The National Perspective.” Dealing with Graffiti. Ed. Graffiti Program, Government of Western Australia: Perth, 1997: 6-7. Chalfant, Henry, and James Prigroff. Spraycan Art. London: Thames & Hudson, 1987. Cooper, Martha, and Henry Chalfant. Subway Art. London: Thames & Hudson, 1984. “Exit”. n.d. [1998]. 18 Jul. 2001 http://loud.net.au/projects/digit/garry/exit.htm>. Ferrell, Jeff. “Review of Moscow Graffiti: Language and Subculture.” Social Justice 20.3-4 (1993): 188 (15). ———. “Urban Graffiti: Crime, Control, and Resistance.” Youth and Society 27 (1995-6): 73-87. Findlay, Mark. The Globalization of Crime: Understanding Transitional Relationships in Context. Cambridge: Cambridge UP, 1999. Giddens, Anthony. Runaway World: How Globalization Is Reshaping our Lives. New York: Routledge, 2000. Hamilton, Kate. “Can in Hand.” Rolling Stone 590 (2001): 72-5. Hannerz, Ulf. “Scenarios for Peripheral Cultures.” Culture, Globalization and the World-System: Contemporary Conditions for the Representation of Identity. Ed. Anthony D. King. Houndmills: Macmillan, 1991. 107-28. Kalb, Don. “Localizing Flows: Power, Paths, Institutions, and Networks.” The Ends of Globalization: Bringing Society Back In. Ed. Don Kalb. Boston: Rowman and Littlefield Publishers, 2000. 1-29. Kloos, Peter. “The Dialectics of Globalization and Localization.” The Ends of Globalization: Bringing Society Back In. Ed. Don Kalb. Boston: Rowman and Littlefield, 2000. 281-97. Leys, Nick. “Graffiti Removalist Gives Art Installation a Spray.” Sydney Morning Herald 9 January 2001. 9 Jan. 2001. http://www.smh.com.au/news/0101/09/national/national15.html>. Lotman, Yuri. The Universe of the Mind: A Semiotic Theory of Culture. Bloomington, IN: Indiana UP, 1990. “Old Skool.” Triple J. 2001. 18 Jul. 2001 http://www.abc.net.au/triplej/arts/graff/oldskool/default.htm>. s3. “Name & Email Supplied.” Online posting. 9 May 2004. Blitzkrieg Bulletin Board. 20 July 2001 http://network54.com/Forum>. Scholte, Jan Aarte. “Globalisation: Prospects For a Paradigm Shift.” Politics and Globalisation: Knowledge, Ethics and Agency. Ed. Martin Shaw. London: Routledge, 1999. 9-22. Stevens, Tony. “It’s Vandalism, It’s Illegal and It Causes Anguish and Frustration.” Sydney Morning Herald 5 Feb. 2001. 4 Mar. 2001 http://www.smh.com.au/news/0102/05/features/features10.html>. Style Wars. Dir. Tony Silver and Henry Chalfant. 1983. DVD. Passion River, 2005. Token. “F*** You Little Kids!” Online posting. 5 May 2000. Blitzkrieg Bulletin Board. 20 Jul. 2001 http://network54.com/Forum>. Tomlinson, John. Cultural Imperialism: A Critical Introduction. London: Pinter Publishers, 1991. Umph. n.d. [1998]. 18 Jul. 2001. http://loud.net.au/projects/digit/garry/umph.htm>. Wild Style. Dir. Charlie Ahearn. 1983. DVD. Rhino Theatrical, 2002. Citation reference for this article MLA Style Lombard, Kara-Jane. "“To Us Writers, the Differences Are Obvious”: The Adaptation of Hip Hop Graffiti to an Australian Context." M/C Journal 10.2 (2007). echo date('d M. Y'); ?> <http://journal.media-culture.org.au/0705/05-lombard.php>. APA Style Lombard, K. (May 2007) "“To Us Writers, the Differences Are Obvious”: The Adaptation of Hip Hop Graffiti to an Australian Context," M/C Journal, 10(2). Retrieved echo date('d M. Y'); ?> from <http://journal.media-culture.org.au/0705/05-lombard.php>.

Abstract:

The carefully constructed record collection with detailed liner notes and displayable album cover art is little more than a quaint anachronism for the twenty-year-olds of 2003. For them, a music collection is more likely to be a fat, glovebox sized folder of anonymous CD ROMs. Affective investments in particular bands, releases, tracks, have been replaced by a desire for a sort of musical 'affluence' where the size and currency of the collection is valued, rather than the constituent components of the collection. The explanation for this transition from the collection of fetishised albums to the folder of disposable files lies in the increasing dissatisfaction with the CD album as a product, and the development of technology that enabled file sharing to become an effective music distribution method. A decade before music file-sharing became widespread, Frith (73) commented on “the changing place of music in leisure generally ... music is being used differently and in different, more flexible forms.” Frith was discussing home-taping. He recognised, as the record companies did not, that the explosion of home-taping was not simply a legal matter, a breach-of-copyright issue, but a production and marketing issue. The youth market, in particular, was using music in new and different ways, ways that demanded more flexibility in format and increased personalisation of music compilations. During the 90s music sales continued to decline, particularly in the youth segment. Fox & Wrenn report that “between 1991 and 2000, the overall market share of young consumers has declined substantially” dropping from eighteen per cent to thirteen per cent for fifteen to nineteen year olds, and with similar figures for the twenty to twenty-four year olds. (112). Global music sales fell from $41.5 billion in 1995 to $38.5 billion in 1999. While there is a good deal of market research that attempts to prove that file sharing was responsible for the declining CD sales, much of the analysis is suspect and there are indications that assuming a cause and effect relationship is inaccurate. The growth period for music file sharing was 2000 to 2001, and during this period CD sales actually rose five per cent. In 2002 one of the most downloaded artists was Eminem, with millions downloading The Eminem Show before its release, yet the CD went on to set sales records. Very little market research addresses consumer satisfaction with CDs as a music product. However, focus groups conducted with groups of first year university students suggest that young consumers in particular think that CDs are too expensive and that record companies are ripping them off, they don't like being forced to buy tracks that they do not want, in order to own the tracks that they like, many prefer a mix of artists rather than a whole CD of the same performer, some do not want the case and cover and resent having to pay for them, some want their music in chunks longer than the fifty minutes or so of the average CD, many feel that they get insufficient information about the artist and the track before they have to make the decision to buy. Overall the feeling was: "this is not a product I want, and it costs more than I think I should have to pay." Without a high level of consumer dissatisfaction with the music products on offer, peer-to-peer file sharing programs would not have been able to create the waves that they have in the music industry. Music file sharing is a social phenomenon, as well a technological revolution. Both the social function of music and the cooperative history of the Internet set the stage for music file sharing. Music consumption is grounded in a communal philosophy, and one of the pleasures of listening to music is that it connects the individual to a social group or subculture. The Internet’s first civilian uses were based in collective efforts, and content was made freely accessible to all users. Commercialisation came later. According to Segal, this development history has "bred an entitlement philosophy in Internet users" (97). From its beginning the Internet facilitated the sharing of files, text, graphics, software and music. However locating desired music files was only for the determined, and downloading them solely for the patient, until the development of compressed music formats like MP3 and specialised file sharing utilities such as Napster. Music consumers quickly discovered the benefits of music file sharing, and today's most popular services – KaZaA, Grokster, and Morpheus – have an estimated seventy million active users. Peer- to-peer music offers a different music consumption experience. First, it is free, and it is free in huge quantities. Endless numbers of tracks and albums are available from golden oldies to yet to be released, obscure examples of minor genres to the latest pop hit, major artists to you-haven't-heard-of-us-yet. This is inevitably changing consumers' relationship to music, with many "downloading music in an obsessive manner, without identifying with it or experiencing a passionate attachment" (Kasaras). Contributing to this is the uneven quality of files available for downloading – many have been uploaded with more enthusiasm than care, and may be misnamed, wrongly attributed, or of poor sound quality. Peer-to-peer music also provides an experience of community, as users chat about live performances and music related products, and exchange information on lyrics and concert listings. Another aspect of p-2-p music that has had an impact on the way consumers experience music is the play-list editor, which allows music files to be categorised and ordered into lists for playback. Play-lists can be organised by artist, genre, date or theme into several hours of back-to-back music – providing, in essence, a personal radio station. The music collection becomes an evanescent experience, rather than a valued commodity. The music industry's immediate reaction to changing consumer behaviour was to attempt to litigate the competition out of existence, or to buy them out. A belated response was to establish rival services. However MusicNet, PressPlay and the new commercial Napster have met with a lukewarm response from their target market. All have fairly limited lists of files available – no full albums, few recent releases – all are expensive for what they provide, and all have severe restrictions on how much can be downloaded, and how the downloaded files can be used. As a Time article commented “All three are so restrictive you would think you were downloading homeland‑security documents, not 'N Sync” (Taylor 74). The dissatisfaction with the commercial music file subscription services, and the decentralised nature of the new p-2-p networks has led the popular press to hail a democratic revolution in music distribution. However its optimism may be a little premature, as the current file-sharing networks are not without problems for the consumer. Industry providers will always have advantages over amateur file uploaders in the areas of standards, convenience and quality. Finding other than top‑forty tracks is still a time consuming activity, and downloading over a modem still takes time. When offered several choices of a track, only trial and error can determine which is the best choice. Making the wrong choice often means downloading an unplayable file. The current generation of file-sharing services may be more amorphous than those they replaced, but though they are distributed networks the file traffic is concentrated in a single direction. Only a small number of users actually contribute files, and of this group perhaps only 1% respond to requests for files. Because the music files are treated as a public good, most users feel entitled to download files without ever contributing files to the pool. When the majority ride free on the efforts of others the performance of the system is seriously degraded. Free riding also makes the system open to legal action. Though in theory the seventy million users are beyond law suits because of the anonymity of numbers, if only a few are uploading files then these few are vulnerable to service bans and litigation. As the number of users continues to grow the problem of free riding compounds, and if users don't contribute to the public good on which all depend, the system is in danger of collapse (Adar and Huberman). Peer-to-peer file sharing is therefore unlikely to replace industry mediated music consumption in the long term. However that does not mean that the CD will be restored to top place in consumer affections. The album is pretty much a seventies concept, largely dictated by the demands of producing, stocking and selling vinyl records. Increasingly young consumers are rejecting the concept. Digital technology and Internet distribution have made possible new ways of experiencing music, and consumers are becoming accustomed to new norms of music consumption: cheap or free, flexibility of formats, immediacy, breadth of choice, connections with artists and other fans, and access to related commodities. Increasingly they are looking to music as a service, rather than a product. The sheer amount and diversity of music available through p-2-p networks, has created a music consumer with immense, but reconfigured appetites. The industry's current business model is dependent on controlling the distribution of a physical product to a mass market. To meet the needs of the 'new' music consumer it will have to abandon this model and adopt the one-on-one interactive model of the Internet – music: any kind, anytime, anywhere. Works Cited Adar, Eytan, and Bernardo A. Huberman. “Free Riding on Gnutella.” First Monday 5.10 (2000). 13 Jan. 2003 <http://www.firstmonday.org/>. Fox, Mark, and Bruce Wrenn. “A Broadcasting Model for the Music Industry.” JMM 3.2 (2001): 112-9. Frith, Simon. “The Industrialisation of Popular Music.” Popular Music and Communication. Ed. James Lull. London: Sage, 1987. 53-77. Kasaras, Kostas. “Music in the Age of Free Distribution.” First Monday 7.1 (2002). 11 July 2002 <http://firstmonday.org/issue7_1/kasaras/index.php>. Segal, Adam. “Dissemination of Digitised Music on the Internet: A Challenge to the Copyright Act.” Computer and High Technology Law Journal 12 (1996): 97-138. Taylor, Chris. “Hitting All the Wrong Notes.” Time 159.8 (25 Feb. 2002): 74. Links http://firstmonday.org/issue7_1/kasaras/index.html http://firstmonday.org/issues/issue7_2/fox/index.html http://musicdish.com/mag/?id=7376 http://www.firstmonday.dk/issues/issue5_10/adar/ http://www.firstmonday.org/ http://www.mp3newswire.net/stories/2002/teentrade.html http://www.pwcglobal.com/extweb/indissue.nsf/DocID/51457FCD520E3CC38525698800562CD http://www8.techmall.com/techdocs/TS0006151.html Citation reference for this article Substitute your date of access for Dn Month Year etc... MLA Style Kibby, Marjorie. "Shared Files" M/C: A Journal of Media and Culture< http://www.media-culture.org.au/0304/05-sharedfiles.php>. APA Style Kibby, M. (2003, Apr 23). Shared Files. M/C: A Journal of Media and Culture, 6,< http://www.media-culture.org.au/0304/05-sharedfiles.php>